Explore the best AI and design thinking resources, including books, articles, courses, and tools. Learn how AI fuels creativity and innovation in problem-solving.

From startups to Fortune 500 companies, organizations around the world use human-centered design to innovate with intention, crafting solutions th...

There are mixed feelings about the rise of AI and its impact on creativity. And we believe that human creativity will continue to play a crucial r...

Design thinking has inspired startups, nonprofits, and even large companies to take a human-centered approach when creating new products. Explore our favorite examples of products and services that came from design thinking, including a prescription home-delivery system and the first wearable breast pump.

Systems design challenges are the focus of Melanie Bell-Mayeda’s work at IDEO. As a partner and managing director, she has worked in systems design for 20+ years. In this conversation, she shares her approach to mapping complex systems, how to identify the layers of a system in order to spot opportunities for change, and ways to manage bias in systems design.

Experience design is the crafting of distinct, memorable and transformative moments in time. Experience designers aren’t just designing what people might do, but also what people might feel. Well-designed experiences change your audience in some way—a shift in feelings, beliefs or actions.

A comparison of systems thinking and design thinking as approaches to innovation, including the advantages of each and practical frameworks and tools to get started.

At its core, design thinking is an approach to innovation that focuses on people’s needs, and uses creative ideas and iteration to address them. Here is the design thinking process, explained.

The more ideas you come up with, the better chance you have to reach a truly brilliant solution. For many, brainstorming is the bread and butter of ideation. It’s a great tool to help teams push past obvious solutions to get to breakthrough ideas. Across the thousands of brainstorms IDEO has run—both with internal teams and with clients—we follow seven important rules.

 

 

 

 

 

 

 

 

Design thinking has a human-centered core. It encourages organizations to focus on the people they're creating for, which leads to better products, services, and internal processes. When you sit down to create a solution for a business need, the first question should always be what's the human need behind it?

Strategy advisor Roger Martin shares common mistakes people make in the early stages of strategic planning and how to avoid them. 

Read our list of books that have made us more curious, inspired and creative at IDEO U.