Skip to content

Just added to your cart

    Qty:
    View cart ()
    IDEO U
      • COHORT COURSES:
        • Activating Strategy NEW
        • Cultivating Creative Collaboration
        • Designing a Business
        • Designing for Change
        • Designing Strategy
        • From Ideas to Action
        • Human-Centered Service Design
        • Human-Centered Systems Thinking
        • Impactful Presentations
        • Insights for Innovation
        • Leading for Creativity
        • Leading Complex Projects
        • Storytelling for Influence
      • SELF PACED COURSES:
        • From Superpowers to Great Teams
        • Hello Design Thinking (English)
        • Hello Design Thinking (Spanish)
        • Power of Purpose
        • Prototyping for Digital Experiences
        • Unlocking Creativity
      • CALENDAR & SEE ALL:
        • View All Courses
        • Course Calendar
      • TOPICS:
        • Design Thinking Courses
        • Innovation Courses
        • Leadership Courses
        • Power Skills Courses
        • All Topics
      • DESIGN THINKING CERTIFICATES:
        • Foundations in Design Thinking
        • Advanced Design Thinking
      • INNOVATION CERTIFICATES:
        • Business Innovation
        • Human-Centered Strategy NEW
      • LEADERSHIP CERTIFICATES:
        • Foundations in Creative Leadership
        • Collaborative Leadership Certificate
      • POWER SKILLS CERTIFICATES:
        • Communicating for Impact
      • ALL CERTIFICATES:
        • All Certificate Programs
      • Courses
      • Our Learning Experience
      • Our Story
      • Our Instructors
      • Our Learners
      • DESIGN THINKING:
        • Design Thinking Overview
        • Design Thinking Resources
      • BRAINSTORMING:
        • Brainstorming Overview
        • Brainstorming Resources
      • INNOVATION:
        • Innovation Overview
        • Innovation Resources
      • COLLABORATION:
        • Collaboration Overview
        • Collaboration Resources
      • BLOG & PODCAST:
        • IDEO U Blog
        • Creative Confidence Podcast
      • CHECKOUT LOGIN:
        • Account Login
      • HELLO DESIGN THINKING LOGIN:
        • Hello Design Thinking (English)
        • Hello Design Thinking (Spanish)
      • COURSE LOGIN:
        • NovoEd Course Login
    Cart
    0 items
      • Courses Menu
      • Courses
        • COHORT COURSES: Menu
        • COHORT COURSES:
        • Activating Strategy NEW
        • Cultivating Creative Collaboration
        • Designing a Business
        • Designing for Change
        • Designing Strategy
        • From Ideas to Action
        • Human-Centered Service Design
        • Human-Centered Systems Thinking
        • Impactful Presentations
        • Insights for Innovation
        • Leading for Creativity
        • Leading Complex Projects
        • Storytelling for Influence
        • SELF PACED COURSES: Menu
        • SELF PACED COURSES:
        • From Superpowers to Great Teams
        • Hello Design Thinking (English)
        • Hello Design Thinking (Spanish)
        • Power of Purpose
        • Prototyping for Digital Experiences
        • Unlocking Creativity
        • CALENDAR & SEE ALL: Menu
        • CALENDAR & SEE ALL:
        • View All Courses
        • Course Calendar
        • TOPICS: Menu
        • TOPICS:
        • Design Thinking Courses
        • Innovation Courses
        • Leadership Courses
        • Power Skills Courses
        • All Topics
      • Certificate Programs Menu
      • Certificate Programs
        • DESIGN THINKING CERTIFICATES: Menu
        • DESIGN THINKING CERTIFICATES:
        • Foundations in Design Thinking
        • Advanced Design Thinking
        • INNOVATION CERTIFICATES: Menu
        • INNOVATION CERTIFICATES:
        • Business Innovation
        • Human-Centered Strategy NEW
        • LEADERSHIP CERTIFICATES: Menu
        • LEADERSHIP CERTIFICATES:
        • Foundations in Creative Leadership
        • Collaborative Leadership Certificate
        • POWER SKILLS CERTIFICATES: Menu
        • POWER SKILLS CERTIFICATES:
        • Communicating for Impact
        • ALL CERTIFICATES: Menu
        • ALL CERTIFICATES:
        • All Certificate Programs
      • For Teams Menu
      • For Teams
      • Courses
      • About Us Menu
      • About Us
      • Our Learning Experience
      • Our Story
      • Our Instructors
      • Our Learners
      • Resources Menu
      • Resources
        • DESIGN THINKING: Menu
        • DESIGN THINKING:
        • Design Thinking Overview
        • Design Thinking Resources
        • BRAINSTORMING: Menu
        • BRAINSTORMING:
        • Brainstorming Overview
        • Brainstorming Resources
        • INNOVATION: Menu
        • INNOVATION:
        • Innovation Overview
        • Innovation Resources
        • COLLABORATION: Menu
        • COLLABORATION:
        • Collaboration Overview
        • Collaboration Resources
        • BLOG & PODCAST: Menu
        • BLOG & PODCAST:
        • IDEO U Blog
        • Creative Confidence Podcast
      • Account Menu
      • Account
        • CHECKOUT LOGIN: Menu
        • CHECKOUT LOGIN:
        • Account Login
        • HELLO DESIGN THINKING LOGIN: Menu
        • HELLO DESIGN THINKING LOGIN:
        • Hello Design Thinking (English)
        • Hello Design Thinking (Spanish)
        • COURSE LOGIN: Menu
        • COURSE LOGIN:
        • NovoEd Course Login

    Blog

    Topics
    RSS Feed Subscribe on RSS

    Blog

    Topics
    RSS Feed Subscribe on RSS
    Topics
    • All Topics
    • Activities
    • Brainstorming
    • Business Design
    • Collaboration
    • Creative Confidence Series
    • Creativity
    • Culture Change
    • Design Thinking
    • Empathy & Insights
    • Experimentation
    • Future
    • Ideation & Prototyping
    • Innovation
    • Leadership
    • Mentorship
    • Purpose
    • Service Design
    • Storytelling
    • Strategy
    • Team Building

    Service Design Articles

    Practical advice on service design including journey map activities and case studies.
    10 articles Service Design
    • What is Systems Design? How to Surface Opportunities for Change

      Designers working to collaborate on a system

      Systems design challenges are the focus of Melanie Bell-Mayeda’s work at IDEO. As a partner and managing director, she has worked in systems design for 20+ years. In this conversation, she shares her approach to mapping complex systems, how to identify the layers of a system in order to spot opportunities for change, and ways to manage bias in systems design.

      • Creative Confidence Series
      • Design Thinking
      • Leadership
    • What Motherhood Taught this CEO About Starting a Business

      Now, as the founder and CEO of Milk Stork, the world’s first breast milk shipping solution, Kate is on a mission to prove that breastfeeding and work can coexist. In this episode, she shares her story of how one nightmare travel experience turned into a successful business and the lessons she’s learned about purpose, leadership, and motherhood along the way.

      • Creative Confidence Series
      • Leadership
      • Mentorship
    • Designing a Journey Map? Consider These Tips

      What does it feel like for your customers to interact with your business? Building a customer journey map is the best way to answer that question and build empathy with their experience. Your map can also act as a rallying point for your team or organization, creating a shared vision of the experience you’re all working together to create.

      • Service Design
    • How a Lawyer Gets Creative at Work

      Here is Rochael’s advice for how you can bring more creativity into your role if you work in a functional area like operations or finance.

      • Design Thinking
      • Mentorship
      • Service Design
    • Tackle Your Journey Map Roadblocks with These Tips

      Melanie Bell Mayeda

      How do you evolve a customer journey map from a tool that inspires and explains to one that creates action? In this episode of our Creative Confidence Series, hear tips for this and other service design challenges, and learn how IDEO Partner and Managing Director Melanie Bell-Mayeda and her team are evolving the practice of service design with stories from the latest work at IDEO.

      • Creative Confidence Series
      • Service Design
    • Get More out of Your Journey Map With a Partnership Scan

      Journey Map Partnership Scan

      Journey mapping is a tool central to service design. It helps you better understand the interactions people have with your company and identify the moments that matter most. But journey maps can also serve another function—they’re an ideal guide for identifying parts of your customer’s journey where partnerships can play a key role.

      • Service Design
    • How Design Can Make Healthcare More Human

      How Design Can Make Healthcare More Human

      Chris Waugh, Chief Innovation Officer at Sutter Health, and IDEO U Dean Suzanne Gibbs Howard sat down to discuss how service design can radically and rapidly change the ways healthcare is delivered, making it more personalized and a better experience for patients.

      • Creative Confidence Series
      • Service Design
    • Get into the Journey Mapping Mindset with This Exercise

      Journey Mapping Mindset Exercise

      Journey mapping can be daunting. When considering a user journey, we recommend starting with what you know and using this as a spark to help you think creatively about what could be different. Often when designing services we tend to think only about the moment of interaction when the service happens, but it’s important think beyond that moment and consider the entire user experience well before or after the interaction. Here’s an activity to help you get into the mindset of designing for the entire user journey.

      • Activities
      • Service Design
    • 3 Ways to Design Better Service Experiences

      How to Design Better Service Experiences

      In our most recent Creative Confidence Series chat, IDEO managing director and Human-Centered Service Design instructor Melanie Bell-Mayeda and IDEO U’s Coe Leta Stafford shared stories and tips about how to use service design to bring more meaningful experiences to customers and organizations.

      • Creative Confidence Series
      • Ideation & Prototyping
      • Service Design
    • 6 Tips for Prototyping Service Design Experiences
      Prototyping a Service
      Service design includes all the intangible aspects of how an organization seeks to build a relationship over time with its customers. And one goal of prototyping these service design experiences is to bring tangibility to these intangible experiences.  Ready to make your own service prototypes? Here are Suz and Ilya’s tips and tricks.
      • Creative Confidence Series
      • Ideation & Prototyping
      • Service Design

    Learner Stories

    See All
    Chee Ming Loh
    Chee Ming Loh Project Manager at Toyota Tsusho Corporation
    Robyn Russell
    Robyn Russell Regional Director at Unite Us
    Caio Barrocal
    Caio Barrocal Product Designer and MSc Student at the University of São Paulo
    Sofia Lopez Nunez
    Sofia Lopez Nunez CFO for Latin America at Caterpillar

    Design Thinking Across Our Site

    • Guide

      Design Thinking

      Learn how we define design thinking, why it’s valuable, and our design thinking framework.
    • Guide

      Design Thinking Resources

      Design thinking activities, case studies, frameworks, and articles to help you put design thinking into practice.

    Online Learning

    • Courses
    • Certificates
    • Teams
    • Calendar

    Resources

    • Blog
    • Podcast
    • Design Thinking Overview
    • Design Thinking Resources
    • Brainstorming Overview
    • Brainstorming Resources
    • Innovation Overview
    • Innovation Resources
    • Collaboration
    • Collaboration Resources

    Company

    • Learning Experience
    • Our Story
    • Our Instructors
    • Learner Stories
    • Refer a Friend
    • Scholarship Program
    • FAQ
    • Careers
    • Contact Us
    • Combined Shape Created with Sketch. Twitter
    • Facebook
    • Combined Shape Copy Created with Sketch. Pinterest
    • Instagram Created with Sketch. Instagram
    • Combined Shape Created with Sketch. YouTube
    • soundcloud Created with Sketch. SoundCloud
    • Privacy
    • Do Not Sell My Information
    • CA User Rights
    • Terms & Refund Policy
    • © 2023 IDEO U
    Use left/right arrows to navigate the slideshow or swipe left/right if using a mobile device
    • choosing a selection results in a full page refresh
    • press the space key then arrow keys to make a selection