In our Creative Confidence Series chat with IDEO Design Researcher Silvia Vergani and Principal Research Scientist at Verily Life Sciences Danielle Schlosser, we chatted about the challenges and opportunities in healthcare innovation today and how healthcare practitioners can begin to apply a more human-centered approach to their work. When design thinking methodologies are applied to healthcare they lead to a human focus and an openness to generate and test lots of ideas to find more innovative, far-reaching solutions.
When we think about design thinking, the first word that comes to mind is human. For example, what's the human need behind that business need? Design thinking encourages organizations to focus on the people they're creating for and leads to human-centered products, services, and internal processes. The core of design thinking is getting actionable and knowing your questions. It’s about simple mindset shifts or ways of asking questions differently—a new way to look at problems.
This excerpt from Creative Confidence by IDEO Founder David Kelley and IDEO Partner Tom Kelley lays out the creativity challenge of the customer journey map as a way to gain new insights and develop empathy with your customers.
Having recently joined IDEO, I was fascinated by the way design researchers can enter any situation, and instantly make people feel at ease. They can interview anyone, from wounded veterans to wedding planners, and encourage them to open up and share their unfiltered opinions.