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    Strategy Articles

    Advice from strategy experts on creating, testing, and activitating a strategy for your team and organization.
    12 articles Strategy
    • An Overview of Our Best Design Thinking & Strategy Frameworks
      Try IDEO U’s commonly used design thinking, strategy, and systems design frameworks.
      • Design Thinking
      • Strategy
    • New Activating Strategy Course Q&A
      Learn about our course Activating Strategy, get tips on how to activate your strategy, and understand what it’s like to take a course with IDEO U.
      • creative confidence series
      • Strategy
    • The 7 Myths of Strategy
      Learn about common strategy myths, why human centricity is critical, and how to make your strategy more actionable.
      • creative confidence series
      • strategy
    • Data and Storytelling for Strategic Alignment

      How to go from charts and numbers to a story that will move your stakeholders

      • Creative Confidence Series
      • Storytelling
      • Strategy
    • What is a Systems Map?

      A systems map of a public high school experience, which includes students, teachers, principals families, the school board, and the connections between them.

      Learn how to use a systems map to visualize complex systems.

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      • Culture Change
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    • Strategic Planning: How to Get Started

      Strategy Advisor Roger Martin

      Strategy advisor Roger Martin shares common mistakes people make in the early stages of strategic planning and how to avoid them. 

      • Creative Confidence Series
      • Design Thinking
      • Strategy
    • The Future of Work is Hybrid: Here’s How to Thrive in the New Normal

      Sacha Connor sharing about the future of work

      Hybrid is harder, but it holds the potential for increased creativity and innovation. And it’s what most companies will look like as we come out of the Covid-19 pandemic and begin transitioning from fully remote to hybrid structures. Learn three things companies and individuals can do to thrive in a hybrid work environment, tactics for combating remote fatigue, and how to build team culture—not just camaraderie—in a virtual setting.

      • Collaboration
      • Creative Confidence Series
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    • What is Systems Design? How to Surface Opportunities for Change

      Designers working to collaborate on a system

      Systems design challenges are the focus of Melanie Bell-Mayeda’s work at IDEO. As a partner and managing director, she has worked in systems design for 20+ years. In this conversation, she shares her approach to mapping complex systems, how to identify the layers of a system in order to spot opportunities for change, and ways to manage bias in systems design.

      • Creative Confidence Series
      • Design Thinking
      • Leadership
    • How to Make Your Strategy Real
      Jennifer Riel Headshot, Strategy Talk

      Taking action on a business strategy is something many people struggle with. Jennifer Riel, IDEO’s global director of strategy, shares how to know when you’re ready to put your strategy into action, three design tasks required to do so, and examples and tips to help you get started.

      • Business Design
      • Creative Confidence Series
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    • Your Master Plan for a Life of Purpose

      Chris Wilson

      Social entrepreneur, artist, and author Chris Wilson worked hard to go from a life sentence to a life of purpose. He shares lessons on resilience, his principles for success against the odds, and tips for crafting your own master plan.

      • Creative Confidence Series
      • Leadership
      • Purpose
    • Build Confidence in Your Strategy with Small Tests

      Testing might sound like a very analytical activity, but it’s actually one of the most creative things you can do when developing a strategy for your business or organization. In this conversation, Jennifer Riel, IDEO’s Global Director of Strategy, breaks down ways to test your assumptions, build confidence, and weed out poor choices before rolling out a new strategy.

      • Creative Confidence Series
      • Strategy
    • How to Create Winning Strategies

      Roger Martin, Designing Strategy

      Roger Martin is a bit of a legend in the strategy world. His book Playing to Win, written with former Procter & Gamble CEO A.G. Lafley, is a favorite in business schools. And decades of work consulting with some of the world’s most recognizable companies have cemented his place as one of today’s leading business thinkers. In this conversation, get an inside look at Roger’s approach to business strategy.

      • Creative Confidence Series
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    Learner Stories

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    Chee Ming Loh
    Chee Ming Loh Project Manager at Toyota Tsusho Corporation
    Robyn Russell
    Robyn Russell Regional Director at Unite Us
    Caio Barrocal
    Caio Barrocal Product Designer and MSc Student at the University of São Paulo
    Sofia Lopez Nunez
    Sofia Lopez Nunez CFO for Latin America at Caterpillar

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      Learn why creativity is essential for innovation and better understand the business case for building a creative and innovative team and organization.
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