IDEO U

About IDEO U

IDEO U is an online school where anyone can unlock their creative potential and solve complex problems through design thinking. There's no shortage of challenges to tackle, and we believe the world needs more creative leaders to solve these challenges.

We're part of IDEO, an award-winning global design firm that takes a human-centered, design-based approach to help organizations innovate and grow. We take a similar approach to online learning at IDEO U. We support and empower our students by giving them a unique set of skills and mindsets they can apply to their day-to-day work.

We've designed a playful and collaborative online learning experience that enables individuals, teams, and organizations to see the world differently and solve problems in new ways.

Meet the Team

Leadership

SUZANNE GIBBS HOWARD
DEAN

Suz is a Partner at IDEO and the founder of IDEO U. She’s big into experiential learning and how it can transform individuals and organizations, and imagines a world where anyone can build the creative confidence to solve real world challenges. When not at one of our IDEO offices, you might find her sailing with her family, traveling around the globe, or singing in her garage band. Connect with Suz on Twitter @suzhoward.

COE LETA STAFFORD

Coe Leta is the Co-Managing Director of IDEO U. As an instructor of Insights for Innovation, she teaches global audiences the skills of design thinking, human-centered research, rapid prototyping, and storytelling. Since joining IDEO in 2006, she's led numerous creative teams across diverse organizations including Microsoft, Target, Intel, Wells Fargo, Ford, eBay, Hasbro, Sesame Street, and Government and Healthcare groups. Known for expertise in digital design, play, and data, her work has won international awards, patents for clients, and been featured in the New York Times and Wired. Coe Leta has a Ph.D. in Education from UC Berkeley and guest lectures at Stanford University's d.School.

Instructors

TIM BROWN

Tim Brown is CEO and president of IDEO. He frequently speaks about the value of design thinking and innovation to business people and designers around the world. He participates in the World Economic Forum in Davos, Switzerland, and his talks Serious Play and Change by Design appear on TED.com. 

An industrial designer by training, Tim has earned numerous design awards and has exhibited work at the Axis Gallery in Tokyo, the Design Museum in London, and the Museum of Modern Art in New York. He takes special interest in the convergence of technology and the arts, as well as the ways in which design can be used to promote the well-being of people living in emerging economies. 

Tim advises senior executives and boards of global Fortune 100 companies. His book on how design thinking transforms organizations, Change by Design, was released by Harper Business in September 2009.

 

JANE FULTON SURI

Jane Fulton Suri is a Partner and Chief Creative Officer at IDEO. Jane founded IDEO’s practice of human-centered insights, pioneering approaches that spread throughout organizations across the globe. To increase access to this approach, Jane published IDEO’s Method Cards and Thoughtless Acts? Observations on Intuitive Design, a collection of snapshots that depict the subtle and creative ways in which people interact with the world.

As a popular public speaker, she regularly addresses design and business audiences, and lectures at Stanford, Harvard and other universities internationally.

BRENDAN BOYLE

Brendan Boyle believes that play is the key to innovation. This philosophy guides his work as a toy inventor, consulting associate professor at Stanford University’s d.School, and Partner at IDEO. He founded the Toy Lab to explore kid-centered solutions to the challenge of boredom. Under his leadership, the Toy Lab has invented and licensed hundreds of toys and archetypes, including the best-selling app Elmo Calls with Sesame Street.

Brendan also consults with companies about redesigning their organizational behavior to include space for play, wrote the course From Play to Innovation offered at Stanford’s d.School, and co-authored the award-winning encyclopedia of never-before-seen inventions, The Klutz Book of Inventions.

JENN MAER

Jenn’s career as a storyteller began at age seven when she penned (well, actually, penciled) her first novel—a 75-page, double-spaced, spiral notebook tour de force entitled “Shark!”

Since then, she’s worked as an agency Account Planner, Copywriter and Associate Creative Director. She’s helped tell the stories of clients like HP, Oregon Chai, Microsoft, Red Envelope, and Snapple. Her writing has been recognized by The One Show, Clios, and others.

As a Design Director at IDEO, Jenn led brand strategy and storytelling work with an equally diverse group of IDEO clients, including Marriott, Mattel, ConAgra, and The National Campaign to Prevent Teen and Unplanned Pregnancy.