Business Innovation Certificate

Make strategic choices and turn ideas into reality

Learn an accessible and actionable process to do the work of innovation, no matter your role or industry. This process helps you imagine new strategic possibilities, quickly and inexpensively test to de-risk these possibilities, and build compelling business cases to grow confidence and consensus.

In this program, you’ll learn how to merge creative thinking with analytical rigor, develop ways to grow influence around your ideas, and get to bold, new products and services faster—all while staying tightly aligned with the needs of your customers and the realities of your business or organization. Whether you work in business, government, education, or nonprofit, this certificate will help you drive and follow through on innovative initiatives.

Certificate Program Outcomes
  • Learn a process to make strategic choices centered on both the needs of your customers as well as your business or organization.
  • Follow repeatable steps to imagine and test strategic initiatives that combine analytical rigor and creativity, and equip you with confidence to move these initiatives forward.
  • Gain techniques to quickly develop, test, and iterate parts of a business model (value proposition, revenue model, and channel) to make new programs, products, and services that are grounded in what people really want.
  • Apply methods from design thinking (such as brainstorming, prototyping, and iteration) to business modeling and strategy.
  • Grow your skills and confidence to undertake, plan, and lead day-to-day strategic efforts, as well as broad wide-scale innovation initiatives.
Program Themes
Strategy Business Modeling Prototyping
Format 2 Online Cohort Courses
Duration 3-4 Months
Time 4 Hours/Week

Certificate Program Overview

  1. 1 Take Designing Strategy

    New
    Unite rigor and creativity to create a successful strategy
    Cohort Course 5 Weeks
    Regular price
    $799
    Sale price
    $799
    Unit price
    per 
  2. 2 Take Designing a Business

    Starting Soon
    Build a stronger business through design
    Cohort Course 5 Weeks
    Regular price
    $599
    Sale price
    $599
    Unit price
    per 

  1. 3 Receive and Share Your Certificate

    After completing the two courses, you’ll receive your Business Innovation Certificate of completion via email as a downloadable PDF within 1-2 weeks of completing the final required course. Certificates are configured for uploading and sharing on LinkedIn.

    Your IDEO U Certificate in Business Innovation

Commonly Asked Questions

  • Course Order
    We recommend you take Designing Strategy first to learn how to surface the bigger challenge you’re facing, come up with possibilities to tackle it, and test to make a strategic choice. Then, take Designing a Business to learn how to efficiently brainstorm and prototype parts of any new business model that underpins your strategic initiatives.

    This is only a recommended order. Some people prefer to take Designing a Business first because they are ready to work on building a business model or business case, and are looking for ways to test their assumptions early. We recommend that they come back to take Designing Strategy to help them learn a creative and grounded process to make tough choices that they will inevitably face along the way.

    Because of the depth contained in these two courses, we do not recommend taking both courses at once.
  • I work at a (non-profit, school, government, startup, small business). Is this program right for me?
    Short answer: yes. Though some of the frameworks and thinking in these courses are rooted in business, they’re still highly applicable to anyone who wants to drive innovative initiatives at work and grow ideas, confidence, and influence in their organization. In both Designing Strategy and Designing a Business, case studies, terms, and examples were created to help different individuals see themselves and their organizations in the work.
  • Completion Time
    The program typically takes between 3-4 months to complete if courses are taken consecutively. However, there is no deadline for certificate completion.
  • Certificate Requirements
    If you’ve completed either Designing Strategy or Designing a Business as a part of another certificate program or on its own, it will count toward your certificate of completion.
Learn more about program details in our FAQs

Certificate Program Requirements

The IDEO U Learning Experience

See

Our courses engage you through stories, expertise, and humor. Each lesson has a series of 3-5 minute videos that explain the why, what, and how of a specific topic. Plus we bring everything to life through case studies from around the globe.

Reflect

Our learning experiences have a variety of reflective activities to help you make the connections to your specific work challenges. Reflection is one of the most effective ways to deepen your professional impact.

Try

In order to develop new skills, you need to try them out through repeated practice and exposure to new contexts. Our courses provide opportunities to try out new behaviors online and through real-world projects.

Share

Knowledge is constructed through interaction with others—which is the foundation of our cohort experience. It’s through sharing and discussing with qualified teaching leads and a global peer network that you build greater understanding.

See

Our courses engage you through stories, expertise, and humor. Each lesson has a series of 3-5 minute videos that explain the why, what, and how of a specific topic. Plus we bring everything to life through case studies from around the globe.

Try

In order to develop new skills, you need to try them out through repeated practice and exposure to new contexts. Our courses provide opportunities to try out new behaviors online and through real-world projects.

Reflect

Our learning experiences have a variety of reflective activities to help you make the connections to your specific work challenges. Reflection is one of the most effective ways to deepen your professional impact.

Share

Knowledge is constructed through interaction with others—which is the foundation of our cohort experience. It’s through sharing and discussing with qualified teaching leads and a global peer network that you build greater understanding.