Business Innovation Certificate

Make strategic choices and turn ideas into reality

Learn an accessible and actionable process to do the work of innovation, no matter your role or industry. This process helps you imagine new strategic possibilities, quickly and inexpensively test to de-risk these possibilities, and build compelling business cases to grow confidence and consensus.

In this program, you’ll learn how to merge creative thinking with analytical rigor, develop ways to grow influence around your ideas, and get to bold, new products and services faster—all while staying tightly aligned with the needs of your customers and the realities of your business or organization. Whether you work in business, government, education, or nonprofit, this certificate will help you drive and follow through on innovative initiatives.

Certificate Program Outcomes
  • Learn a process to make strategic choices centered on both the needs of your customers as well as your business or organization.
  • Follow repeatable steps to imagine and test strategic initiatives that combine analytical rigor and creativity, and equip you with confidence to move these initiatives forward.
  • Gain techniques to quickly develop, test, and iterate parts of a business model (value proposition, revenue model, and channel) to make new programs, products, and services that are grounded in what people really want.
  • Apply methods from design thinking (such as brainstorming, prototyping, and iteration) to business modeling and strategy.
  • Grow your skills and confidence to undertake, plan, and lead day-to-day strategic efforts, as well as broad wide-scale innovation initiatives.
Skills You’ll Gain
Strategy Business Modeling Prototyping
Format 2 Online Cohort Courses
Duration 2-3 Months*
Time 4 Hours/Week
Download Syllabus Download Syllabus
Download Syllabus
*Enroll in any June cohort course or certificate to get exclusive access to our new AI x Design Thinking Workshop Series.

Certificate Program Overview

While courses can be taken in any order, we recommend completing Designing Strategy first

  1. 1 Take Designing Strategy

    Starting Soon
    Unite rigor and creativity to create a successful strategy
    Cohort Course 5 Weeks
    Regular price
    $799
    Sale price
    $799
    Unit price
    per 
  2. 2 Take Designing a Business

    Starting Soon
    Build and test new business ideas
    Cohort Course 5 Weeks
    Regular price
    $799
    Sale price
    $799
    Unit price
    per 


  1. 3 Receive and Share Your Certificate

    After completing the two courses, you’ll receive your Business Innovation Certificate of completion via email as a downloadable PDF within 1-2 weeks of completing the final required course. Certificates are configured for uploading and sharing on LinkedIn.

    Your IDEO U Certificate in Business Innovation

Commonly Asked Questions

  • Course Order
    We recommend you take Designing Strategy first to learn how to surface the bigger challenge you’re facing, come up with possibilities to tackle it, and test to make a strategic choice. Then, take Designing a Business to learn how to efficiently brainstorm and prototype parts of any new business model that underpins your strategic initiatives.

    This is only a recommended order. Some people prefer to take Designing a Business first because they are ready to work on building a business model or business case, and are looking for ways to test their assumptions early. We recommend that they come back to take Designing Strategy to help them learn a creative and grounded process to make tough choices that they will inevitably face along the way.

    Because of the depth contained in these two courses, we do not recommend taking both courses at once.
  • I work at a (non-profit, school, government, startup, small business). Is this program right for me?
    Short answer: yes. Though some of the frameworks and thinking in these courses are rooted in business, they’re still highly applicable to anyone who wants to drive innovative initiatives at work and grow ideas, confidence, and influence in their organization. In both Designing Strategy and Designing a Business, case studies, terms, and examples were created to help different individuals see themselves and their organizations in the work.
  • Completion Time
    The program typically takes between 3-4 months to complete if courses are taken consecutively. However, there is no deadline for certificate completion.
  • Certificate Requirements
    If you’ve completed either Designing Strategy or Designing a Business as a part of another certificate program or on its own, it will count toward your certificate of completion.
Learn more about program details in our FAQs

Certificate Program Requirements

Frequently Asked Questions

With our limited-time Accelerated Change Leadership course, you have two options for how to earn the IDEO U Change Leadership Certificate.

Our limited-time Accelerated Change Leadership Certificate course is a 10-week experience that includes content from the three courses that make up the IDEO U Change Leadership Certificate program: Human-Centered Systems Thinking, Leading Complex Projects, and Designing for Change. If you complete all the assignments, you will receive the IDEO U Change Leadership Certificate at the end of the 10-week experience.

The non-accelerated version of the Change Leadership Certificate consists of three distinct cohort courses. In this version, you can complete the three courses in any order and receive the Change Leadership Certificate. If you’re entirely new to the program, we recommend you take Human-Centered Systems Thinking first to help you spot opportunities for change and discover impactful places to start.  Designing for Change will take you one step further, where you’ll learn to co-create and experiment with small changes to demonstrate potential and gain support. Finally, we recommend Leading Complex Projects as the program's final course, where you’ll learn how to successfully navigate the friction and uncertainty that often come when trying to scale change.

The single cohort-paced program typically takes 4-5 months if courses are taken consecutively.

However, there is no deadline for certificate completion. The accelerated version of the certificate program will take 10 weeks to complete.

If you’ve completed Designing for Change, Human-Centered Systems Thinking, or Leading Complex Projects as a part of another certificate program or on its own and want to complete the Change Leadership Certificate, you should take the remaining cohort courses. Completing all three courses will allow you to earn the Change Leadership Certificate.

The accelerated version of the Change Leadership Certificate is a single experience that includes content from all three courses (Designing for Change, Human-Centered Systems Thinking, and Leading Complex Projects). Completing this ten-week experience will earn you the IDEO U Change Leadership Certificate.

Unfortunately, this is the only offering of the Accelerated Change Leadership Certificate course available at the moment. Due to its design, it is not possible to transfer into the individual courses that make up the non-accelerated version of the Change Leadership Certificate Program.

The accelerated version of the IDEO U Change Leadership Certificate integrates the content from all three courses into a single 10-week learning experience. Due to its design, it is not recommended to take the accelerated version if you’ve already completed one or more of the courses that make up the Change Leadership program. We recommend that you continue to take the remaining courses as single cohort courses to complete the certificate requirements.

The course starts on Thursday, September 5, at 12:00 AM Pacific Time (UTC -7), with the introduction and lesson one opening. It fully opens on Monday, September 9, at 12:00 AM Pacific Time.

The Accelerated Change Leadership Certificate's early bird pricing is a limited-time offer: $1800 vs. the full price of $2397. The early bird pricing is available until July 15, 2024. 

Yes. Since you work in such complex systems, this certificate will be beneficial in helping you create change or navigate change within the system you’re working in. Though some of the frameworks and thinking in these courses are rooted in business, they’re still highly applicable to anyone who wants to create change or lead others through change. The case studies, terms, and examples were designed to help different individuals see themselves and their organizations in the work.

All of our certificate programs are fully online and flexible, so you can take them from any time zone, anywhere in the world. For cohort courses, the course teaching team will host scheduled virtual community conversations, which are optional. Times will be announced during the first week of the course and are set to accommodate as many time zones as possible.

While you can enroll in multiple courses at the same time, we strongly advise that you do so only if you are able to commit to a minimum of 5 hours per week for each course (for example, 10 hours per week for 2 courses) to ensure the most valuable learning experience. If that does not feel feasible, we recommend taking the courses separately and reviewing upcoming course dates on our course calendar.

We offer a discount when you enroll in multiple courses at the same time through some of our certificate programs, including Foundations in Design ThinkingBusiness InnovationHuman-Centered Strategy, and Communicating for Impact

You can also enter your email address at the bottom of this page in order to receive updates on future offers or possible discounts. 

Absolutely! We have had many teams go through our courses together. For those taking our courses as a team, we provide a number of additional benefits:

1. A Team Learning Guide, developed to provide your team with resources to facilitate offline discussions that complement the in-course experience.

2. A Manage Learners function, which provides visibility into your team's progress within the course.

3. The ability to create a private Learning Circle, which is a closed space for discussion on the learning platform specifically for your team.

For more information, visit our Team Learning page.

You can purchase a certificate by enrolling in all the courses associated with that certificate. Required courses are listed in the Certificate Program Overview section above. When you click enroll in each cohort course, you will proceed to our checkout page, where you can select your desired cohort date for each course.

Payment options include credit card, PayPal, or Shop Pay. For US customers, we also offer installment plans at checkout if you use the Shop Pay method of payment.We typically are not able to accommodate bank transfer or invoicing. However, if your order includes 10 seats or more, please contact hello@ideou.com and our team will be happy to review your request

Loved by Learners Across the Globe

Carolina Barbosa
Carolina Service and Business Designer Accenture Interactive
Lizardo Hernandez
Lizardo Director Solutions Management Landis+Gyr
Zulaikha Rahman
Zulaikha Founder & Principal Design Strategist Empathy Spark
Perla Montelongo
Perla Co-founder and Director Node Center for Curatorial Studies
Business Innovation Certificate
Certificate Program

“It's the best online course I've taken. The mentors on the videos made the theory very easy to understand, the feedback helps you improve what you learned, the workbook is simple and clear, and the cases were very practical. With this course, you learn a lot about strategy and have a lot of fun.”

Carolina Colombia
Business Innovation Certificate
Certificate Program

"This course brought a new perspective to the traditional strategy building sessions. It will challenge old practitioners with concepts of seeking external validation prior to selecting a strategic choice.”

Lizardo Alpharetta, Georgia
Business Innovation Certificate
Certificate Program

“These courses build concepts that help us expand our thinking and focus on things that we probably weren't thinking before.”

Zulaikha New Delhi, India
Business Innovation Certificate
Certificate Program

“I really like that videos are short but you can explore deeper through the suggested links. The most important aspect for me is how the course pushes us to put into practice what we’ve learned and then get feedback.”

Perla Berlin, Germany

The IDEO U Learning Experience

See

Our courses engage you through stories, expertise, and humor. Each lesson has a series of 3-5 minute videos that explain the why, what, and how of a specific topic. Plus we bring everything to life through case studies from around the globe.

Reflect

Our learning experiences have a variety of reflective activities to help you make the connections to your specific work challenges. Reflection is one of the most effective ways to deepen your professional impact.

Try

In order to develop new skills, you need to try them out through repeated practice and exposure to new contexts. Our courses provide opportunities to try out new behaviors online and through real-world projects.

Share

Knowledge is constructed through interaction with others—which is the foundation of our cohort experience. It’s through sharing and discussing with qualified teaching leads and a global peer network that you build greater understanding.

See

Our courses engage you through stories, expertise, and humor. Each lesson has a series of 3-5 minute videos that explain the why, what, and how of a specific topic. Plus we bring everything to life through case studies from around the globe.

Try

In order to develop new skills, you need to try them out through repeated practice and exposure to new contexts. Our courses provide opportunities to try out new behaviors online and through real-world projects.

Reflect

Our learning experiences have a variety of reflective activities to help you make the connections to your specific work challenges. Reflection is one of the most effective ways to deepen your professional impact.

Share

Knowledge is constructed through interaction with others—which is the foundation of our cohort experience. It’s through sharing and discussing with qualified teaching leads and a global peer network that you build greater understanding.