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    Business Design Articles

    Tips and techniques to help you create a desirable, viable, and feasible business.
    15 articles Business Design
    • From Power Skills to Your Superpower: Our Most Popular Articles of 2022
      The most popular IDEO U articles on power skills, design thinking, brainstorming, and more.
      • Brainstorming
      • Business Design
      • Design Thinking
    • 4 Tips on Designing for Sensitive Topics

      4 tips on designing for sensitive topics

      Tips on designing for uncomfortable conversation topics like sex, mental health, personal finance, and addiction from women’s health entrepreneur Kerry O’Connor.

      • Business Design
      • Creative Confidence Series
      • Design Thinking
    • My Career Path: How I Became a Business Development Lead
      Learn about a career in business development from a Business Development Lead at IDEO.
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    • My Career Path: How I Became a Business Designer
      Learn about a career in business design from a business designer at IDEO.
      • Business Design
      • Mentorship
    • Designing Businesses for Sustainability
      What businesses and individuals can do to address climate change and insights from a sustainability startup.
      • Business Design
      • creative confidence series
    • Business Design Case Study: Scaling Affordable Child Care

      Wonderschool CEO and Co-founder Chris Bennett stands outside in front of a playset while children play.

      Wonderschool CEO and Co-founder Chris Bennett shares his human-centered process for building and scaling a business.

      • Business Design
      • Creative Confidence Series
      • Design Thinking
    • Storytelling Techniques for Entrepreneurs

      In the early days of IDEO, Tom Kelley recalls the challenges of expanding the company to Japan, where there was no office and no one there had heard of the company. All IDEO had, according to Tom, was the stories they could tell. Tom shares why storytelling is important, the 4 stories all entrepreneurs should have ready, and his favorite storytelling tips.

      • Business Design
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      • Storytelling
    • Sal Khan on Leading for Impact and Rethinking Education

      Sal Khan, the founder of Khan Academy shares on leadership and education

      Khan Academy Founder Sal Khan reflects on the past, present, and future of Khan Academy and shares his vision for the evolution of education. If you hope to have greater impact in the world or you’re working up the courage to take a chance on a business idea, look to Sal’s journey for inspiration.

      • Business Design
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      • Innovation
    • How to Make Your Strategy Real
      Jennifer Riel Headshot, Strategy Talk

      Taking action on a business strategy is something many people struggle with. Jennifer Riel, IDEO’s global director of strategy, shares how to know when you’re ready to put your strategy into action, three design tasks required to do so, and examples and tips to help you get started.

      • Business Design
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    • Learnings from Looking Inside Thousands of Businesses

      As a venture capital investor at Collaborative Fund and Kindred Ventures, Kanyi Maqubela has invested in dozens of companies—including Lyft, Kickstarter, Beyond Meat, and Blue Bottle Coffee—and evaluated hundreds more. He seeks out founders and businesses that are not only addressing a market need, but have the potential to reinvent our future. In this episode of our Creative Confidence Podcast, he shares the elements he looks for to signal a strong business idea, an impactful leader, and a collaborative team.

      • Business Design
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    • How to Scale a Business with Heart

      Sheryl O'Loughlin, Scaling a Business with Heart

      Sheryl O’Loughlin says there’s a dark side to entrepreneurship, but it’s possible to run a startup in a healthy, joyful way. In this conversation, we dive into Sheryl’s vast experience as a CEO, founder, mentor, and advisor to pull out key lessons she’s learned at critical moments in her career. Walk away with tips for launching and growing a successful business while maintaining a fulfilled life.

      • Business Design
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    • Bridging the Gap Between the Future and Business Reality

      Designing for Emerging Business

      In this episode of our Creative Confidence Series, Joe Gerber, Managing Director of IDEO’s CoLab, talks about how to connect the dots between a vision of the future and a business that can make that vision a reality. Joe shares how the team at CoLab are using design fiction and cross-organizational stakeholder collaboration to uncover meaningful innovation and launch new ventures in the world of emerging technology, the Circular Economy, and more.

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    Learner Stories

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    Robyn Russell Regional Director at Unite Us
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    Caio Barrocal Product Designer and MSc Student at the University of São Paulo
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    Sofia Lopez Nunez CFO for Latin America at Caterpillar

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