“Our capacity for story making, not just storytelling, is an extraordinary one. It unleashes our creativity—especially when we give ourselves perm...

Systems design challenges are the focus of Melanie Bell-Mayeda’s work at IDEO. As a partner and managing director, she has worked in systems design for 20+ years. In this conversation, she shares her approach to mapping complex systems, how to identify the layers of a system in order to spot opportunities for change, and ways to manage bias in systems design.

 

Try this activity to build trust among your teammates and uncover the skills and perspectives you can each bring forward.

Explore how to lead with human-centered design in a tech-driven world. Insights from Grace Hwang on ethical innovation, safety, and designing for impact.

Innovation expert and author Warren Berger has spent years studying how questions can transform our business and personal lives and tap into our creative potential. In this episode of our Creative Confidence Series, he shares insights from his new book, The Book of Beautiful Questions, featuring hundreds of big and small questions that harness the magic of inquiry to tackle challenges we all face—at work, in our relationships, and beyond.

Tim Brown, IDEO Chair and former CEO of IDEO for 19 years, shares his perspective on the qualities necessary for creative leaders in today’s unpredictable business and economic conditions. He discusses what we can do to find the opportunity in ambiguity and design and build better systems to meet the needs of the future.

As Tim Brown says, old school models of leadership are not enough anymore. Top-down mandates and telling people what to do doesn’t lead to the creativity and innovation that allows modern companies to make an impact. Instead, leadership is about generating, embracing, and executing bold ideas—”even when the path is not clear.” And that all starts with asking questions.

Discover the importance of human-centered leadership and AI. Learn how to balance technological advancements with empathy and ethics to drive sustainable success.

Learn how to lead through change and uncertainty with a human-centered approach. Discover three key leadership levers to help your team navigate uncertainty with clarity and confidence.

Effective collaboration is fueled by empathy—an awareness of others and an ability to detect their emotions and understand their perspective. To come up with truly innovative solutions requires new ideas. And to bring new ideas to light requires seeking a diversity of perspectives and creating a welcoming space for people to share their ideas without fear of judgment. 

At IDEO, we know that our greatest tool for innovation and problem solving is creativity. But from the time we’re children, we’re taught that creativity is only for some people, or that it’s something you lose as you grow older. It’s considered fanciful, rather than intrinsic to good design, and even business. To us, it’s the most important part of what we do, and helps us open our minds to discovering new solutions to tough problems.

Explore how overcoming limiting beliefs and enhancing your leadership mindset, with guidance from Bonnie Wan, can propel your growth as a leader.