In our recent Creative Confidence webinar series, we talked with IDEO Partner Tom Kelley about scaling creativity and unlocking creative potential throughout an organization. Here are a few of our favorite highlights.
As a Design Director at IDEO, Jenn Maer is a creative leader, brand strategist, and storyteller. Jenn is happiest when creating stories and projects that bypass the brain’s radar and go straight to the heart. She leads IDEO U’s Storytelling for Influence course.
We sat down with Jenn to hear about her storytelling process and career as a storyteller.
When we think about design thinking, the first word that comes to mind is human. For example, what's the human need behind that business need? Design thinking encourages organizations to focus on the people they're creating for and leads to human-centered products, services, and internal processes. The core of design thinking is getting actionable and knowing your questions. It’s about simple mindset shifts or ways of asking questions differently—a new way to look at problems.
Everyone in business and design is talking about storytelling these days, and this seems like a good thing: if we can replace the dreary powerpoint decks with tales that win hearts and minds, then life for everyone will be better. But before you jump on the storytelling bus, make sure you're aware of the seven deadly sins...
It happens to the best of us. You’ve got a great idea and you’re excited to make it happen. But when you introduce this brilliant gem to the organization—wham! Up go the roadblocks. Obstacles to innovation can creep up when you least expect them.