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Now, as the founder and CEO of Milk Stork, the world’s first breast milk shipping solution, Kate is on a mission to prove that breastfeeding and work can coexist. In this episode, she shares her story of how one nightmare travel experience turned into a successful business and the lessons she’s learned about purpose, leadership, and motherhood along the way.

People and culture leader Margo Downs joined us for an episode of the Creative Confidence series to share lessons learned from her years as a leader in people operations at Stitch Fix, Starbucks, and lululemon athletica—companies well known for their distinctive cultures. We dove into the building blocks of culture, her framework for operationalizing culture at scale, and how to impact culture regardless of your seniority or title.

In our most recent Creative Confidence Series chat, IDEO U Dean Suzanne Gibbs Howard sat down with Brynn Harrington, Director of People Growth at Facebook, to discuss the question, what’s truly motivating to people in the modern workplace? They also explored the topics of a recent Harvard Business Review article Brynn co-authored: The 3 Things Employees Really Want: Career, Community, Cause.

The average person works 1,842 hours a year. That adds up to 92,100 hours over a 50-year career. And during those hours, sometimes it’s easy to forget why we do what we do. But the research is clear, individuals are more fulfilled and organizations perform better when they’re rooted in an authentic purpose. Here are five studies that show why purpose matters.

When the company purpose focuses on making a meaningful change in the world, it stokes employees’ passion, inspires them, and injects powerful meaning into their work.