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    Purpose Articles

    Activites, studies, and advice on personal and professional purpose.
    13 articles Purpose
    • Mentor Moment: How Do I Onboard New Team Members To Encourage Collaboration?

       Person on Blue background in frame, Mentorship and advice

      Get activities and ideas for onboarding a team from IDEO’s Heather Currier Hunt.

      • Collaboration
      • Leadership
      • Purpose
    • 3 Frameworks for Managing Organizational Change

      Man wearing a blue shirt and glasses.

      Wondering how to create lasting change in your organization? Here’s how to identify your change journey and three frameworks to get started.

      • Creative Confidence Series
      • Culture Change
      • Purpose
    • How Creative Leaders Play the Long Game for Innovation

      Hernán Carranza stands in front of a long table and kitchen area in the office of La Victoria Lab.Intercorp’s Chief Innovation Officer Hernán Carranza shares how innovation keeps a company moving toward realizing their purpose and ways creative leaders can act now to have long-term impact.

      • Creative Confidence Series
      • Innovation
      • Leadership
    • How to Craft a Creative Career for Greater Impact

      Donald Burlock, Jr. sitting on a couch with a laptop.

      How do you decide which opportunities to pursue in your career—and what values can guide you along the way? Designer and author Donald Burlock, Jr. shares the creative frameworks that he turned to at each stage of his career, and how to use them in your own journey.

      • Creative Confidence Series
      • Creativity
      • Purpose
    • How Can Design Thinking Improve Your Work?

      Design Thinking, People looking at stickie notes

      Work can be a way to grow professional skills, a place to build close relationships, or an opportunity to make an impact in the world. Use design thinking to improve your work life—by finding the right career questions, getting inspiration from the real world, and prototyping ideas in the workplace.

      • Design Thinking
      • Purpose
    • Activity: Bring Joy Into Your Body

      Person leaping joyfully in the mountains

      What does stress or anxiety feel like in your body? How about joy? Try these two warm ups to tune into the physical feeling of joy. They can help set the tone for a generative brainstorming session, a round of introductions, a project kickoff, and many other moments.

      • Activities
      • Creativity
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    • Activity: 4 Steps to Define Your Purpose

      Purpose activity statement

      Use this 5-minute activity to help define your personal, team, or organizational purpose.

      • Activities
      • Purpose
    • Your Master Plan for a Life of Purpose

      Chris Wilson

      Social entrepreneur, artist, and author Chris Wilson worked hard to go from a life sentence to a life of purpose. He shares lessons on resilience, his principles for success against the odds, and tips for crafting your own master plan.

      • Creative Confidence Series
      • Leadership
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    • What Motherhood Taught this CEO About Starting a Business

      Now, as the founder and CEO of Milk Stork, the world’s first breast milk shipping solution, Kate is on a mission to prove that breastfeeding and work can coexist. In this episode, she shares her story of how one nightmare travel experience turned into a successful business and the lessons she’s learned about purpose, leadership, and motherhood along the way.

      • Creative Confidence Series
      • Leadership
      • Mentorship
    • Turning Fuzzy “Culture Stuff” Into a Strategic Plan that can Scale

      People and culture leader Margo Downs joined us for an episode of the Creative Confidence series to share lessons learned from her years as a leader in people operations at Stitch Fix, Starbucks, and lululemon athletica—companies well known for their distinctive cultures. We dove into the building blocks of culture, her framework for operationalizing culture at scale, and how to impact culture regardless of your seniority or title.
      • Creative Confidence Series
      • Leadership
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    • What Facebook Has Learned About Motivation in the Modern Workplace

      In our most recent Creative Confidence Series chat, IDEO U Dean Suzanne Gibbs Howard sat down with Brynn Harrington, Director of People Growth at Facebook, to discuss the question, what’s truly motivating to people in the modern workplace? They also explored the topics of a recent Harvard Business Review article Brynn co-authored: The 3 Things Employees Really Want: Career, Community, Cause.

      • Creative Confidence Series
      • Purpose
    • 5 Studies on the Benefits of the Purpose-Driven Workplace

      Benefits of a Purpose-Driven Workplace

      The average person works 1,842 hours a year. That adds up to 92,100 hours over a 50-year career. And during those hours, sometimes it’s easy to forget why we do what we do. But the research is clear, individuals are more fulfilled and organizations perform better when they’re rooted in an authentic purpose. Here are five studies that show why purpose matters.

      • Creative Confidence Series
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    Learner Stories

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    Robyn Russell Regional Director at Unite Us
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    Caio Barrocal Product Designer and MSc Student at the University of São Paulo
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    Sofia Lopez Nunez CFO for Latin America at Caterpillar

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      Innovation

      Learn why creativity is essential for innovation and better understand the business case for building a creative and innovative team and organization.
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      Innovation frameworks, activities, tips, and videos to help you hone your innovation capabilities.

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