IDEOU

Leading for Creativity

 

“Creativity is what keeps organizations ahead in the marketplace. That means you, as a leader, need to empower your team to generate and execute bold ideas.”

Tim Brown, CEO of IDEO

17 VIDEO LESSONS
See case studies from IDEO's work with global organizations across diverse industries.
5-WEEK ONLINE COURSE
Self-paced with recommended deadlines for assignments and a time commitment of roughly 4 hours/week.
1 TOOLKIT
1 CERTIFICATE
Receive a downloadable guide with frameworks, activities, and supplemental resources from the course and a certificate of completion.

$599

has been successfully added to your cart . Feel free to continue shopping or check out .

$599

has been successfully added to your cart . Feel free to continue shopping or check out .


17 VIDEO LESSONS
See case studies from IDEO's work with global organizations across diverse industries.
5-WEEK ONLINE COURSE
Self-paced with recommended deadlines for assignments and a time commitment of roughly 4 hours/week.
1 TOOLKIT
1 CERTIFICATE
Receive a downloadable guide with frameworks, activities, and supplemental resources from the course and a certificate of completion.

$599

has been successfully added to your cart . Feel free to continue shopping or check out .


17 VIDEO LESSONS
See case studies from IDEO's work with global organizations across diverse industries.

5-WEEK ONLINE COURSE
Self-paced with recommended deadlines for assignments and a time commitment of roughly 4 hours/week.

1 TOOLKIT
1 CERTIFICATE
Receive a downloadable guide with frameworks, activities, and supplemental resources from the course and a certificate of completion.

Leading for Creativity

has been successfully added to your cart . Feel free to continue shopping or check out .

Leading for Creativity


has been successfully added to your cart . Feel free to continue shopping or check out .

Course Overview

Learn IDEO’s methods to scale creativity within your team and organization. Leading for Creativity highlights Tim Brown’s personal leadership philosophy. You’ll learn how to guide teams into the unknown through the process of experimentation, break down a bold vision into actionable challenges, and make adjustments to culture by designing rituals to encourage beliefs and behaviors that support creativity.

In this course, you’ll practice among a community of like-minded professionals from all over the world and receive guidance from teaching assistants who are also practitioners of the skills and mindsets of creative leadership. Tim Brown, along with some of IDEO’s most experienced leaders and inspiring creative partners, will help you unlock the potential of your team and organization.


Introduction Explore how a curious mindset can help you challenge assumptions, inspire others, and unlock creativity.
  • Introduction to 3 creative leadership approaches: Leading with a Strong Point of View, Leading through Culture, and Leading Alongside.
  • Discussion: Why do you think creativity is more important today than ever?
  • Activity: Observe a meeting to learn how to embrace the mindset of curiosity.

Leading with a Strong Point of View Set a new course for your team or organization by crafting a well-framed challenge.
  • Practice leading with a strong point of view by holding a strong vision, inspiring others, and taking risks.
  • Discussion: When have you seen leading with a strong point of view shut people down? When have you seen it inspire others?
  • Activity: Create “How might we” challenge questions for your organization and gather feedback from others.

Leading through Culture Design rituals that reinforce the beliefs and behaviors of creative teams and organizations.
  • Learn to set new norms inside your organization that support creative work.
  • Discussion: What does leading through culture mean to you?
  • Activity: Design a ritual to address gaps or tensions in your company culture and get feedback from others.

Leading Alongside Stay present and engaged with the work of your team as they experiment with innovative ideas.
  • Learn to lead alongside by being present, staying engaged, and remaining at eye level.
  • Discussion: What does leading alongside mean to you?
  • Activity: Experiment with two of the five techniques for leading alongside.

Learn From IDEO CEO Tim Brown

Tim Brown is CEO and president of IDEO. He frequently speaks about the value of design thinking and innovation to business people and designers around the world. He participates in the World Economic Forum in Davos, Switzerland, and his book on how design thinking transforms organizations, Change by Design, was released by Harper Business in September 2009.

An industrial designer by training, Tim has earned numerous design awards and has exhibited work at the Axis Gallery in Tokyo, the Design Museum in London, and the Museum of Modern Art in New York. He takes special interest in the convergence of technology and the arts, as well as the ways in which design can be used to promote the wellbeing of people living in emerging economies.

Why Take Leading for Creativity

Leading for Creativity shares IDEO’s best practices on nurturing and inspiring creative organizations. These teachings are born from thirty years of practice with the top leaders and innovators around the globe. We’ve released this point of view only through IDEO U because we believe the world needs more creative leaders to tackle today’s toughest challenges.

This Course Will Help You

  • Lead your team to become more experimental.
  • Set the conditions for creativity and innovation in your team and organization.
  • Set a new course for your team or organization by crafting a well-framed challenge.
  • Use the power of questions to inspire others to navigate their work with confidence.
  • Instill purpose, motivate, inspire, and encourage people to think beyond their job.
  • Bring your unique vision to life out in the world.

Sneak Peek of the Course

 

At IDEO, we’re all about encouraging beliefs and behaviors through thoughtfully designed rituals—repeatable habits made with the intention of supporting creative work. This peek inside the course will show you a weekly ritual IDEO uses to increase playful collaboration among colleagues.

Want to learn more about Leading for Creativity?

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