IDEOU

From Ideas to Action

Part of the Foundations in Design Thinking Certificate

 

“Have the mindset of testing to learn, not testing to validate. This is where many people get tripped up; they try to perfect the idea rather than use a low-fidelity prototype to learn from people.”

Brendan Boyle, Founder of IDEO Toy Lab

$499

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17 VIDEO LESSONS
Watch ideation, prototyping, and iteration approaches in action with IDEO practitioners through recent and relevant case studies.
17 VIDEO LESSONS
Watch ideation, prototyping, and iteration approaches in action with IDEO practitioners through recent and relevant case studies.
5-WEEK ONLINE COURSE
Self-paced with recommended deadlines for assignments and a time commitment of roughly 4 hours/week.
5-WEEK ONLINE COURSE
Self-paced with recommended deadlines for assignments and a time commitment of roughly 4 hours/week.
1 TOOLKIT
1 CERTIFICATE
Receive a downloadable guide with frameworks, activities, and supplemental resources from the course and a certificate of completion.
1 TOOLKIT
1 CERTIFICATE
Receive a downloadable guide with frameworks, activities, and supplemental resources from the course and a certificate of completion.
COLLABORATIVE LEARNING
Receive coaching from content experts, join a global community, share feedback and resources, and develop long-term connections.
COLLABORATIVE LEARNING
Receive coaching from content experts, join a global community, share feedback and resources, and develop long-term connections.

From Ideas to Action

Course Overview

From Ideas to Action is a deep dive into the design thinking skills of ideation, prototyping, and iteration. This 5-week course will teach you how to frame your ideas as experiments and bring others in on your vision of the future. Use experimentation to learn from failure and move from incremental to radical innovation.

Join the course and collaborate with a global community of learners from diverse industries to push your learning, share and receive feedback and resources, and develop long-term connections.


Introduction Review how insights help spark ideas that lead to action and choose your project challenge.
  • An introduction to three approaches that will get you from ideas to action: ideation, prototyping, and iteration.
  • Discussion: What prevents us from sharing our ideas with the world?
  • Activity: Choose your project challenge and apply what you learn in this course to a "real life" scenario.

Play VideoVideo: Meet Your Instructor—Brendan Boyle
Play VideoVideo: From Ideas to Action—Ideate, Prototype, and Iterate your way forward
Video: Design Thinking & Insights—Understanding the role of insights
Assignment: Choose Your Challenge
Join a Learning Circle


The Art of Ideating Go beyond brainstorming—learn techniques for coming up with innovative ideas.
  • Quickly generate, develop, and test ideas. Get comfortable with generating an abundance of ideas, even ones that might seem ridiculous at first.
  • Discussion: If you land on a solid idea, why should you keep generating more possible solutions? Shouldn't you just stop when you've come up with something good?
  • Activity: Plan an ideation session, ideate with two to four people, and choose your top ideas.

Video: From Ideas to Action—Ideate, Prototype, and Iterate your way forward
Video: What is Ideation?—Getting comfortable with divergent thinking
Activity: Creative Muscle Warm Up—30 Circles Activity
Video: Ideation Methods—Ways to generate ideas
Video: Brainstorm Rules—Leading your own brainstorm
Activity: Zoo Ideation Activity
Video: Observe Experts Brainstorming—See an IDEO team in action
Video: Converging After Idea Generation—How to make choices and move forward
Assignment: Ideate
Peer Feedback
Reflect + Discuss
Explore More


Rapid Prototyping De-risk your new ideas by gaining feedback with early prototypes.
  • Learn how to make your ideas tangible so you can share, get feedback, and push them even further.
  • Discussion: How do you invite others to experience something that exists only in your brain? How do you start making your idea tangible?
  • Activity: Plan for your prototype, build a prototype, and share it with others.

Video: Why Prototype?—Make your ideas tangible and shareable
Video: Types of Prototypes—Anything can be prototyped
Video: Show Me Your Prototype—Predict what became of early prototypes
Video: 3 Steps for Prototyping—Build, share, and reflect
Activity: Tinfoil Hat Activity
Video: Tinfoil Hats in Action—IDEOers tackle the challenge
Assignment: Prototype
Peer Feedback
Reflect + Discuss
Explore More


Iterate Your Way Forward Get results faster by evolving your ideas to be more desirable, feasible, and viable.
  • Learn how to move your idea forward through multiple rounds of ideation and prototyping.
  • Discussion: Why is trial and error so important?
  • Activity: List questions that will help you iterate, prioritize those questions, ideate again (and again), and plan for the future.

Video: Why We Iterate—Fail early to succeed sooner
Video: 4 Steps to Iterate—Managing risk and refining your ideas
Video: SFUSD School Lunch Project
Assignment: Iterate
Peer Feedback
Reflect + Discuss
Video: Conversations with Brendan
Explore More


About the Course Community

TEACHING TEAM
Design thinking practitioners with teaching and facilitation expertise provide help with assignments and give feedback upon request.
TEACHING TEAM
Design thinking practitioners with teaching and facilitation expertise provide help with assignments and give feedback upon request.
COMMUNITY CONVERSATIONS
Weekly virtual, live conversations with your global community of peers facilitated by the Teaching Team & focused on the lesson of the week.
COMMUNITY CONVERSATIONS
Weekly virtual, live conversations with your global community of peers facilitated by the Teaching Team & focused on the lesson of the week.
LEARNING CIRCLES
An opportunity to connect with a more intimate community of peers working on the same challenge as you.
LEARNING CIRCLES
An opportunity to connect with a more intimate community of peers working on the same challenge as you.

Learn from Brendan Boyle, IDEO Partner & Toy Lab Founder

Brendan Boyle believes that play is the key to innovation. This philosophy guides his work as a toy inventor, consulting associate, professor at Stanford University’s d.School, and Partner at IDEO. He founded the Toy Lab to explore kid-centered solutions to the challenge of boredom. Under his leadership, the Toy Lab has invented and licensed hundreds of toys and archetypes, including the best-selling app Elmo Calls with Sesame Street.

Brendan also consults with companies about redesigning their organizational behavior to include space for play, wrote the course From Play to Innovation offered at Stanford’s d.School, and co-authored the award-winning encyclopedia of never-before-seen inventions, The Klutz Book of Inventions.

Why Take From Ideas to Action

From Ideas to Action teaches the design thinking methods of generating ideas, making them tangible, and refining them through the process of experimentation. Learn the IDEO skills and mindsets of building to think and experimenting your way forward. As IDEO Founder David Kelley says, “The trick is building a culture of experimentation. Then, by definition, if you’re not failing some of the time, you’re not doing an experiment."

This Course Will Help You

  • Turn your ideas into small experiments where failure becomes learning.
  • Build rough and rapid prototypes so others can help you get from outrageous to brilliant ideas.
  • Create a culture of experimentation on your team and move from incremental to radical innovation.
  • Move from ideas to real innovations in the marketplace through the process of ideation, prototyping, and iteration.
  • Bring others in on your version of the future.

Sneak Peek of the Course

At IDEO, we’re all about learning by doing. We use prototypes to make our ideas tangible and gather feedback from others. This peek inside the course will show you one way a past IDEO startup in residence, PillPack, used prototyping to learn how to talk about and price their new business offering.