Prototyping for Digital Experiences
Learn how to use low-fidelity prototypes to explore and iterate your ideas
“Prototyping digital experiences doesn't require coding. There are fast and effective ways to roll up your sleeves and get started, regardless of your background.”
—Chris Nyffeler, IDEO Design Director
Prototyping for Digital Experiences
You don't need to know how to code to come up with innovative digital products and services. In this class, you'll learn quick, non-technical prototyping methods to generate new ideas, evolve your concepts, and save time and money by getting to the right solution faster.
To build the right thing—and build the thing right—you have to design for people first and use technology as a tool to meet real human needs. Prototyping is a time-tested method for generating innovative solutions by keeping humans at the center of the design process and gathering feedback early and often.
In this class, you'll:
- Learn tips and tricks for designing human-centered digital experiences.
- Shape ideas for digital products and services—from apps to websites and technology interfaces—using quick, low-fidelity prototyping.
- Build prototypes to gather feedback and surface the most viable ideas.
- Learn to use prototypes to help tell the story of your digital experience, build alignment, and motivate others toward action.
Introduction Why building great technology is really about understanding people.
- Explore the prototyping mindset and the basic steps of prototyping.
- See a range of physical and digital tools for prototyping.
- Activity: Reflect on and rate digital experiences in your life.
Dive Into Digital Learn how technology can be more human.
- Explore the three qualities of great digital experiences.
- Learn to design for the emotional needs of your consumer.
- Activity: Write the conversation that occurs between people and machines for a digital experience.
Build to Think Prototype to push your thinking and generate ideas.
- Learn the importance of rapid prototyping to explore wild new ideas.
- See examples of IDEO practitioners' low-fidelity prototypes and iterations.
- Activity: Rapidly generate ideas for a digital experience based on functionality, users, and constraints.
Build to Learn Test your assumptions to see which ideas are the most viable.
- Prioritize your prototypes with four key questions.
- Learn tips and tricks for designing prototypes to surface valuable feedback.
- Activity: Build and test an early-stage prototype with users.
Build to Communicate Learn to use prototypes to help tell the story of your digital experience.
- See how prototypes can build alignment, sell an idea, and spur action.
- Learn why you should never go to a meeting without a prototype.
- Activity: Reflect on your prototyping work, and plan how you might apply these skills and mindsets to new ideas.
Why Take Prototyping
for Digital Experiences
This class will teach you how to get the most out of the prototyping process to land on the best idea for a digital experience. You'll learn how to use rapid, low-cost, pen-and-paper prototypes early to expand your thinking, unlock valuable insights, and save time and money. Go beyond theory and get hands-on with case studies, activities, and time-tested prototyping methods. Come away with the skills to refine an idea for a digital product or service, communicate it to stakeholders, and gather tangible proof that it meets your users' needs.
Who Should Take
You don't need to have technical skills to benefit from prototyping for digital experiences. This class is for anyone looking to drive innovative ideas within a company, or entrepreneurs who want to build an app, website, or product with a digital component. IDEO's tips and tricks will enable you to rapidly generate new ideas and evolve your concepts before moving to more high-fidelity prototypes, wireframes, or coding digital builds.
Sneak Peek of the Class
When designing digital experiences, we make a lot of assumptions about our users and how they will engage with a product or service. That's why it's important to prototype so we can see what people do—not just want they say. One way to ensure the feedback you get will be usable and insightful is to set the stage for your test audience. Simulate the context in which they'd be using your product or service in real life, down to what it looks, feels, and sounds like.
Learn from IDEO Design Director Chris Nyffeler
As a Design Director at IDEO focusing on interaction design, Chris takes a lead role in providing guidance to a community of visual, systems, and user experience designers, as well as software developers. He plays an active role in shaping IDEO's portfolio of digital work and pushing the craft of interaction design both inside and outside the company in industries such as consumer web, mobile, e-commerce, digital health, and social media. He has elevated design thinking for major tech corporations and government agencies, and has helped to launch successful, design-centric tech startups in San Francisco and Silicon Valley.
Chris has been awarded a number of patents in the U.S. and Japan for mobile interface and interaction design. His work has been recognized by The Webby Awards, IDEA Awards, IXDA Interaction Awards, WIRED, Fast Company, Metropolis Magazine and major online tech blogs. As a faculty member in the undergraduate program in interaction design at the California College of the Arts, Chris is constantly reinforcing his philosophy of unobtrusive technology.