

Prototyping with AI
Prototyping with AI
What You'll Learn
Introduction: Start with Intention
Lesson 2: Rethink Fidelity
Lesson 3: Design with Friction
Lesson 4: Roleplay with AI
Lesson 5: Co-design with People
Lesson 6: Augmented Coding
Conclusion: Stay Resilient
Meet Your Instructors

Takashi Wickes
Senior Interaction Design Lead, IDEO
Based in the IDEO Play Lab, Takashi has applied his expertise in prototyping, visual delight, and the science of play to solving complex challenges across industries. Takashi’s work has spanned from leveraging video game mechanics to help people quit smoking, using digital-physical prototyping to design and research unconventional interfaces, and applying the build mindset of toy invention to pilot new ideas in-market.
Deepen Your Learning
Downloadable Workbook
Practical Activities
Certificate of Completion

Product FAQs
The Prototyping with AI Course is designed for leaders, project managers, innovators, and creative professionals who want to learn how to use AI tools thoughtfully—not as shortcuts, but as collaborators in the creative process. It’s for anyone who wants to bring more creativity, experimentation, and humanity into their prototyping process using AI.
No prior AI experience is required. You’ll learn approachable ways to use AI as part of your creative workflow, with guided examples and prompts you can try right away. Whether you’re new to AI or already experimenting with tools like ChatGPT, you’ll gain mindsets and methods to use them more intentionally.
There are no required prerequisites, but if you’re new to prototyping, you might start with From Ideas to Action to learn the foundations of rapid experimentation and testing. If you’re new to design thinking or looking for a deeper dive, you may want to start with our AI x Design Thinking Certificate. To develop foundational skills in integrating AI into the design thinking process with confidence check out our AI x Design Thinking Workshop Series.
If you want to deepen your design practice, consider Insights for Innovation to learn how to surface and design for customer needs or Leading for Creativity to build the skills to lead teams through uncertainty.
You’ll see examples using tools such as ChatGPT, AI image-generation platforms like Midjourney, Veo for video, and ElevenLabs for voice narration and music. However, this course is tool-agnostic—you’ll learn creative mindsets, ethical considerations, and prototyping strategies that apply across any AI platform. As tools evolve, your ability to adapt and experiment thoughtfully will be your greatest advantage.
AI prototyping is the practice of using artificial intelligence as a creative assistant to help you explore ideas, build early versions of concepts, and gather feedback faster. In this course, you’ll learn how to combine AI’s speed with human insight, empathy, and imagination to create prototypes that are not only efficient, but meaningful and human-centered.
Yes. You can complete all of the activities in this course using free versions of popular AI tools. You may see a few examples that use features available only in paid plans, but everything you need to practice the core skills and mindsets of AI prototyping can be done with free tools
Absolutely. This course focuses on the mindsets and creative approaches that help you use AI thoughtfully—not on the technical settings of specific tools. As platforms evolve, you’ll be equipped with adaptable frameworks and ways of thinking that apply to any AI technology. Whether you’re using today’s tools or exploring the next generation of AI, the principles you’ll learn here will continue to guide your process.
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Enroll As a Team
The practice and application of design thinking, innovation, and creativity is highly collaborative and team based—which is why we believe that learning is better together. Take a course as a team and develop new skills and mindsets, have deeper discussion during course kickoff and debrief sessions, and build a shared understanding.