This excerpt from Creative Confidence by IDEO Founder David Kelley and IDEO Partner Tom Kelley lays out the creativity challenge of the customer journey map as a way to gain new insights and develop empathy with your customers.
Posts tagged "human-centered design"
We sat down with IDEO Partner Emeritus and Executive Design Director Jane Fulton Suri to hear about her experiences and insights as a pioneer of human-centered design and empathy in design research.
Having recently joined IDEO, I was fascinated by the way design researchers can enter any situation, and instantly make people feel at ease. They can interview anyone, from wounded veterans to wedding planners, and encourage them to open up and share their unfiltered opinions.
As a 20 year Food Network veteran and classically trained chef, Tyler Florence constantly spurs the evolution of the food & lifestyle industry. From launching the successful San Francisco restaurant Wayfare Tavern and becoming an award-winning winemaker to founding the social recipe sharing app Yumavore, Tyler’s entrepreneurial spirit enables him and his team to consistently innovate in a variety of business endeavors.
We sat down with IDEO Founder & Chairman David Kelley to hear his insights on how to empower employees and instill creative confidence throughout a team or organization.