Experience design is the crafting of distinct, memorable and transformative moments in time. Experience designers aren’t just designing what people might do, but also what people might feel. Well-designed experiences change your audience in some way—a shift in feelings, beliefs or actions.

Explore how to lead with human-centered design in a tech-driven world. Insights from Grace Hwang on ethical innovation, safety, and designing for impact.

At its core, design thinking is an approach to innovation that focuses on people’s needs, and uses creative ideas and iteration to address them. Here is the design thinking process, explained.

In our Creative Confidence series chat with IDEO CoLab Co-Managing Director Joe Gerber, we explored the world of business prototyping. In his early days as a Business Designer at IDEO, Joe noticed that experimenting and prototyping were an essential part of IDEO’s process and became curious about prototyping something complicated and abstract like a business.

The more ideas you come up with, the better chance you have to reach a truly brilliant solution. For many, brainstorming is the bread and butter of ideation. It’s a great tool to help teams push past obvious solutions to get to breakthrough ideas. Across the thousands of brainstorms IDEO has run—both with internal teams and with clients—we follow seven important rules.

Brendan Boyle, IDEO partner and founder of the IDEO Play Lab, joined us on the Creative Confidence Podcast to share how to bring more playfulness into your work. Get into a creative mindset and generate an abundance of new ideas with his favorite creative warm ups and group activities. This is the first in a series of articles about our conversation with Brendan.

Learn tips and techniques to create future-forward products and experiences, with inspiration from IDEO’s work in mobility.

Entrepreneur and CEO Brit Morin shares stories from the early days of her startup Selfmade, lessons on human-centered leadership, and ways women are uniquely suited to excel as entrepreneurs. Here are seven qualities she says are often under-valued but closely tied to entrepreneurial success.

Four steps for creating a magic circle to give your team permission to be more playful, generative, creative and innovative.

IDEO’s Michelle Lee and Brendan Boyle share small ways you can experiment with bringing a playful mindset into your work and examples of using play to surface innovative approaches to serious challenges.

Get your hands in motion and fire up your creativity with this easy warm up activity.

Emily Pilloton, Founder and Executive Director of nonprofit Girls Garage, shares insight into the power of making, tips for designing brave and inclusive spaces, and why building within your community is so meaningful.