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    Ideation & Prototyping Articles

    Ideation techniques that will help you come up with new solutions, plus tools and tips on creating prototypes to test new ideas early and launch with less risk.
    26 articles Ideation & Prototyping
    • A Female Founder’s Human-Centered Approach to Entrepreneurship

      Brit Morin, Founder of Brit + Co and Selfmade, sits on a couch near a window.

      Entrepreneur and CEO Brit Morin shares stories from the early days of her startup Selfmade, lessons on human-centered leadership, and ways women are uniquely suited to excel as entrepreneurs. Here are seven qualities she says are often under-valued but closely tied to entrepreneurial success.

      • Creative Confidence Series
      • Creativity
      • Experimentation
    • Magic Circle Activity: Create Space to Play with Wild Ideas

      Hands reach for sticky notes and sharpies in the middle of a wooden table.

      Four steps for creating a magic circle to give your team permission to be more playful, generative, creative and innovative.

      • Activities
      • Brainstorming
      • Creative Confidence Series
    • Play at Work: 7 Ways to Shift Your Mindset and Unlock Innovation

      IDEO’s Michelle Lee and Brendan Boyle

      IDEO’s Michelle Lee and Brendan Boyle share small ways you can experiment with bringing a playful mindset into your work and examples of using play to surface innovative approaches to serious challenges.

      • Creative Confidence Series
      • Creativity
      • Ideation & Prototyping
    • Experience Design: 4 Ways to Make Your Next Event Unforgettable

      Olivia and Jenny excited and delighted to share about events

      Experience design is the crafting of distinct, memorable and transformative moments in time. Experience designers aren’t just designing what people might do, but also what people might feel. Well-designed experiences change your audience in some way—a shift in feelings, beliefs or actions.

      • Creative Confidence Series
      • Design Thinking
      • Ideation & Prototyping
    • Use This Paper Modeling Activity to Unlock Creativity Before a Meeting

      paper modeling activity

      Get your hands in motion and fire up your creativity with this easy warm up activity.

      • Activities
      • Brainstorming
      • Ideation & Prototyping
    • Build Courage Through Making

      emily pilloton build courage through making

      Emily Pilloton, Founder and Executive Director of nonprofit Girls Garage, shares insight into the power of making, tips for designing brave and inclusive spaces, and why building within your community is so meaningful.

      • Creative Confidence Series
      • Ideation & Prototyping
    • 7 Simple Rules of Brainstorming

      The more ideas you come up with, the better chance you have to reach a truly brilliant solution. For many, brainstorming is the bread and butter of ideation. It’s a great tool to help teams push past obvious solutions to get to breakthrough ideas. Across the thousands of brainstorms IDEO has run—both with internal teams and with clients—we follow seven important rules.

      • Collaboration
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      • Ideation & Prototyping
    • 5 Behaviors to Fuel More Play and Better Ideas

      In this episode of the Creative Confidence Podcast, IDEO’s Brendan Boyle shares how to bring more playfulness into your work. This is the second in a series of articles about our conversation with Brendan.

      • Brainstorming
      • Creative Confidence Series
      • Ideation & Prototyping
    • 10 Activities To Generate Better Ideas

      Brendan Boyle, IDEO partner and founder of the IDEO Play Lab, joined us on the Creative Confidence Podcast to share how to bring more playfulness into your work. Get into a creative mindset and generate an abundance of new ideas with his favorite creative warm ups and group activities. This is the first in a series of articles about our conversation with Brendan.

      • Activities
      • Brainstorming
      • Creative Confidence Series
    • Adopt a Musical Mindset to Tap Into Your Creativity

      Michael Hendrix is an IDEO partner and global director of design, as well as a lifelong musician and associate professor at the Berklee College of Music. Over his 25-year career he’s co-founded an art school for high schoolers, a professional design curriculum for undergrads, two professional design clubs, and three small businesses, as well as helping clients across all kinds of industries find innovative solutions to tough design challenges. In this conversation, he talks about the topic of his upcoming book—what we can learn from the shared mindsets of musicians and designers.

      • Creative Confidence Series
      • Ideation & Prototyping
    • All Prototypes Are Not Created Equal

      Prototyping the Cafeteria

      Looking for prototyping inspiration? Expand your definition of what a prototype is with these very different examples made by designers at IDEO.

      • Ideation & Prototyping
    • Learn More Before You Invest More

      Building early concepts of your ideas can help you avoid costly mistakes, and build something that your users will truly love. Brendan Boyle, partner at world-renowned design firm IDEO, explains the art of prototyping in more detail, and why it’s not just an activity for designers.

      • Ideation & Prototyping
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      Steps for how to plan a brainstorming session, ideation activities, common brainstorming challenges, and a brainstorming resource library.

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