A creative mindset can be a powerful force for looking beyond the status quo. People who use the creative techniques we outline are better able to apply their imagination to painting a picture of the future. They believe they have the ability to improve on existing ideas and positively impact the world around them, whether at work or in their personal lives.
As founder of IDEO, for over 30 years David Kelley has been tackling complex problems using design. We sat down with David to talk about what he’s learned over the decades and why design thinking is more relevant now than ever. But as David says, don’t trust us, design thinking is our religion.
In our Creative Confidence Series chat with IDEO Design Researcher Silvia Vergani and Principal Research Scientist at Verily Life Sciences Danielle Schlosser, we chatted about the challenges and opportunities in healthcare innovation today and how healthcare practitioners can begin to apply a more human-centered approach to their work. When design thinking methodologies are applied to healthcare they lead to a human focus and an openness to generate and test lots of ideas to find more innovative, far-reaching solutions.
In our recent Creative Confidence webinar series, we talked with IDEO Partner Tom Kelley about scaling creativity and unlocking creative potential throughout an organization. Here are a few of our favorite highlights.
When we think about design thinking, the first word that comes to mind is human. For example, what's the human need behind that business need? Design thinking encourages organizations to focus on the people they're creating for and leads to human-centered products, services, and internal processes. The core of design thinking is getting actionable and knowing your questions. It’s about simple mindset shifts or ways of asking questions differently—a new way to look at problems.
This excerpt from Creative Confidence by IDEO Founder David Kelley and IDEO Partner Tom Kelley lays out the creativity challenge of the customer journey map as a way to gain new insights and develop empathy with your customers.