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    Design Thinking Articles

    Frameworks, articles, and case studies to help you put design thinking into practice.
    32 articles Design Thinking
    • The 8 Best Books on Creativity You Should Read in 2022

      Book covers of 8 books about creativity.

      Read our list of books that have made us more curious, inspired and creative at IDEO U.

      • Creativity
      • Design Thinking
      • Storytelling
    • 6 Lessons for a More Human-Centered Leadership Practice

      “We are only leading when we are centered on making others better.” - Harvard Business School Professor Frances Frei.

      IDEO’s Lauren Collins and Harvard Business School Professor Frances Frei share actionable tips for how to lead by empowering others.

      • Creative Confidence Series
      • Design Thinking
      • Leadership
    • Business Design Case Study: Scaling Affordable Child Care

      Wonderschool CEO and Co-founder Chris Bennett stands outside in front of a playset while children play.

      Wonderschool CEO and Co-founder Chris Bennett shares his human-centered process for building and scaling a business.

      • Business Design
      • Creative Confidence Series
      • Design Thinking
    • Strategic Planning: How to Get Started

      Strategy Advisor Roger Martin

      Strategy advisor Roger Martin shares common mistakes people make in the early stages of strategic planning and how to avoid them. 

      • Creative Confidence Series
      • Design Thinking
      • Strategy
    • Mentor Moment Podcast Series: Tackling Your Work Challenges

      Logo for IDEO U’s Mentor Moment mini series on the Creative Confidence Podcast.

      Are you struggling with a challenge at work and wish you could get some words of wisdom from someone who’s been there? In our new Creative Confidence Podcast series, Mentor Moment, we call on IDEO professionals to help our IDEO U community.

      • Creative Confidence Series
      • Design Thinking
      • Experimentation
    • 11 Products & Services Made Using Design Thinking

      Medications packaged and labeled in different containers.

      Design thinking has inspired startups, nonprofits, and even large companies to take a human-centered approach when creating new products. Explore our favorite examples of products and services that came from design thinking, including a prescription home-delivery system and the first wearable breast pump.

      • Design Thinking
    • How Leaders Leverage Intuition to Navigate Complexity

      IDEO Senior Portfolio Director Dwayne Edwards gives a presentation

      IDEO Senior Portfolio Director Dwayne Edwards gives a framework for balancing intuition and data, shares strategies to surface an intuitive ability in yourself and in your team, and talks about the importance of building self-awareness to fuel your intuition.

      • Creative Confidence Series
      • Design Thinking
      • Leadership
    • How Can Design Thinking Improve Your Work?

      Design Thinking, People looking at stickie notes

      Work can be a way to grow professional skills, a place to build close relationships, or an opportunity to make an impact in the world. Use design thinking to improve your work life—by finding the right career questions, getting inspiration from the real world, and prototyping ideas in the workplace.

      • Design Thinking
      • Purpose
    • Experience Design: 4 Ways to Make Your Next Event Unforgettable

      Olivia and Jenny excited and delighted to share about events

      Experience design is the crafting of distinct, memorable and transformative moments in time. Experience designers aren’t just designing what people might do, but also what people might feel. Well-designed experiences change your audience in some way—a shift in feelings, beliefs or actions.

      • Creative Confidence Series
      • Design Thinking
      • Ideation & Prototyping
    • What is Systems Design? How to Surface Opportunities for Change

      Designers working to collaborate on a system

      Systems design challenges are the focus of Melanie Bell-Mayeda’s work at IDEO. As a partner and managing director, she has worked in systems design for 20+ years. In this conversation, she shares her approach to mapping complex systems, how to identify the layers of a system in order to spot opportunities for change, and ways to manage bias in systems design.

      • Creative Confidence Series
      • Design Thinking
      • Leadership
    • 9 Valuable Lessons We Learned in 2020

      9 Valuable Lessons We Learned in 2020

      The most impactful lessons and skills we’ve gained from our podcast guests, learners, and IDEO U instructors in 2020.

      • Collaboration
      • Design Thinking
      • Empathy & Insights
    • IDEO U’s Design Thinking Book Recommendations

      IDEO U design thinking book recommendations

      Here are the books we’ve found helpful for deepening our understanding of design thinking.

      • Design Thinking
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    Learner Stories

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    Chee Ming Loh
    Chee Ming Loh Project Manager at Toyota Tsusho Corporation
    Robyn Russell
    Robyn Russell Regional Director at Unite Us
    Caio Barrocal
    Caio Barrocal Product Designer and MSc Student at the University of São Paulo
    Sofia Lopez Nunez
    Sofia Lopez Nunez CFO for Latin America at Caterpillar

    Design Thinking Across Our Site

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      Design Thinking

      Learn how we define design thinking, why it’s valuable, and our design thinking framework.
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      Design Thinking Resources

      Design thinking activities, case studies, frameworks, and articles to help you put design thinking into practice.

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