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Designing a Business

Design the next evolution of your business

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JOIN OUR NEWEST CLASS

Unlocking Creativity

Exercises to overcome the common barriers to creativity

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IDEO Design Thinking Certificate

Earn the Foundations in Design Thinking Certificate

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Unlock your creative potential through IDEO U

We’re part of IDEO—an award-winning global design company that takes a human-centered, design-based approach to help organizations innovate and grow.

Learn IDEO’s approach to design thinking and creative leadership through IDEO U—an online school that equips individuals with the tools and mindsets necessary to ignite creative confidence and tackle complex challenges.

On-Demand Classes

Flexible, online classes taught by IDEO Practitioners

David Kelley

HELLO DESIGN THINKING

This 90-minute introductory class will teach you the foundational skills and mindsets of design thinking. Develop a shared language and understanding across your team and organization.

Now available in Spanish.

DAVID KELLEY
Founder of IDEO

BRENDAN BOYLE

POWER OF PURPOSE

Whether you want to find individual purpose or lead your team or organization through purpose, this class will help you define, articulate, and activate your purpose. And bring more meaning to your every day.

JOE BROWN
IDEO Portfolio Director

SUZANNE GIBBS HOWARD

UNLOCKING CREATIVITY

Learn exercises to overcome the common barriers to creativity. Through hands-on activities designed and practiced by creative experts at IDEO, you’ll gain practical skills to help you learn from failure, find inspiration, and get unstuck.

SUZANNE GIBBS HOWARD
IDEO Partner & IDEO U Dean

Multi-week Courses

5-week online courses taught by IDEO practitioners

Design Thinking Courses

INSIGHTS FOR INNOVATION

INSIGHTS FOR INNOVATION

Gain deeper insights into customer needs and develop stronger solutions.

COE LETA STAFFORD
IDEO Global Design Director

JANE FULTON SURI
IDEO Partner Emeritus & Executive Design Director

BRENDAN BOYLE

FROM IDEAS TO ACTION

Get tangible by generating ideas, experimenting, and iterating to help others experience your vision of the future.

BRENDAN BOYLE
Founder of the Toy Lab & IDEO Partner

FOUNDATIONS IN DESIGN THINKING CERTIFICATE

Complete Insights for Innovation and From Ideas to Action to earn the Foundations in Design Thinking Certificate.

DESIGNING A BUSINESS

DESIGNING A BUSINESS

Learn an agile way to remove risk from creating new business models by testing your assumptions early.

KERRY O'CONNOR
IDEO Design Director

AMY BONSALL
IDEO Senior Design Director

DAVID SCHONTHAL
IDEO Senior Portfolio Director

Creative Leadership Courses

JENN MAE

STORYTELLING FOR INFLUENCE

Learn how to craft a compelling narrative, inspire others to follow your lead, and connect with diverse audiences.

JENN MAER
IDEO Design Director

TIM BROWN

LEADING FOR CREATIVITY

Build a culture of creativity, scale design thinking, and create breakthrough solutions.

TIM BROWN
IDEO CEO

BRYAN WALKER

DESIGNING FOR CHANGE

Learn the mindsets and skills of a human-centered approach to creating change and growing it into a lasting movement.

BRYAN WALKER
IDEO Partner & Design Director

Creativity at Work

WHAT IS DESIGN THINKING

WHAT IS DESIGN THINKING

When we think about design thinking, the first word that comes to mind is human.

DESIGN THINKING APPROACH

DESIGN THINKING APPROACH

Learn more about design thinking, a methodology for creative problem solving.

CUSTOMER JOURNEY MAPS

CUSTOMER JOURNEY MAPS

Use customer journey maps to uncover innovation opportunities.

CREATIVE CONFIDENCE SERIES PODCAST

CREATIVE CONFIDENCE SERIES PODCAST

Listen to inspiring conversations with some of our favorite creative leaders, available on iTunes and SoundCloud.

GOOGLE & IDEO TALK CREATIVITY

GOOGLE & IDEO TALK CREATIVITY

IDEO CEO Tim Brown and Google’s Chief Innovation Evangelist Frederik Pferdt on empowering teams and individuals with confidence in their creativity.

SINS OF STORYTELLING

SINS OF STORYTELLING

Before you jump on the storytelling bus, make sure you're aware of the seven deadly sins.

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