IDEOU

Unlock your creative potential through IDEO U

We're part of IDEO—an award-winning global design company that takes a human-centered, design-based approach to help organizations innovate and grow.

Learn IDEO's approach to design thinking and creative leadership through IDEO U—an online school that equips individuals with the tools and mindsets necessary to ignite creative confidence and tackle complex challenges.

 

What's New?

Check out the latest on our classes and courses

Foundations in Creative Leadership Certificate

Foundations in Creative
Leadership Certificate
Human-Centered Service Design

Human-Centered
Service Design
Superpowers

Prototyping for
Digital Experiences

Certificate Programs

Progress from foundational to advanced skills

Certifiate

FOUNDATIONS IN DESIGN THINKING CERTIFICATE

Gain a practical understanding of the design thinking approach.

Certifiate

ADVANCED DESIGN THINKING CERTIFICATE

Deepen your design thinking skills and advance your practice.

Certifiate

FOUNDATIONS IN CREATIVE LEADERSHIP CERTIFICATE

Build the foundational skills and mindsets to lead teams for creativity and collaboration.

On-Demand Classes

Flexible, online classes taught by IDEO Practitioners

David Kelley

HELLO DESIGN THINKING

This introductory class will teach you the foundational skills and mindsets of design thinking. Develop a shared language and understanding across your team and organization.

Now available in Spanish.

DAVID KELLEY
Founder of IDEO
BRENDAN BOYLE

POWER OF PURPOSE

Whether you want to find individual purpose or lead your team or organization through purpose, this class will help you define, articulate, and activate your purpose. And bring more meaning to your every day.

JOE BROWN
IDEO Portfolio Director
SUZANNE GIBBS HOWARD

UNLOCKING CREATIVITY

Learn exercises to overcome the common barriers to creativity. Through hands-on activities designed and practiced by creative experts at IDEO, you'll gain practical skills to help you learn from failure, find inspiration, and get unstuck.

SUZANNE GIBBS HOWARD
IDEO Partner & IDEO U Dean
FROM SUPERPOWERS TO GREAT TEAMS

FROM SUPERPOWERS TO GREAT TEAMS

Discover your unique strengths, build stronger one-on-one relationships, and unlock greatness in your team. Work is most joyful—and its outcomes are most impactful—when we embrace relationships as opportunities and focus on bringing out the best in our collaborators. It begins with you showing up as your best self at work, and then building the relationships and conditions for people around you to thrive.

KEITH YAMASHITA
Chairman and Founder, SYPartners

SARA KALICK
Vice President, SYPartners
PROTOTYPING FOR DIGITAL EXPERIENCES

PROTOTYPING FOR DIGITAL EXPERIENCES

You don't need to know how to code to come up with innovative digital products and services. In this class, you'll learn quick, non-technical prototyping methods to generate new ideas, evolve your concepts, and save time and money by getting to the right solution faster.

CHRIS NYFFELER
IDEO Design Director

Multi-week Courses

5-week online courses taught by IDEO practitioners

INSIGHTS FOR INNOVATION

INSIGHTS FOR INNOVATION

Uncover insights about the unmet needs of your customers and turn these needs into human-centered solutions.

COE LETA STAFFORD
IDEO Global Design Director

JANE FULTON SURI
IDEO Partner Emeritus & Executive Design Director
BRENDAN BOYLE

FROM IDEAS TO ACTION

Learn techniques to generate an abundance of ideas, turn ideas into prototypes to gather feedback and learn quickly, and evolve through multiple rounds of ideation and prototyping.

BRENDAN BOYLE
Founder of the Toy Lab & IDEO Partner
DESIGNING A BUSINESS

DESIGNING A BUSINESS

Learn an agile way to remove risk from creating new business models by testing your assumptions early.

KERRY O'CONNOR
IDEO Design Director

AMY BONSALL
IDEO Senior Design Director

DAVID SCHONTHAL
IDEO Senior Portfolio Director
HUMAN-CENTERED SERVICE DESIGN

HUMAN-CENTERED SERVICE DESIGN

Service is where your organization meets the world. Learn to design moments that people will remember.

MELANIE BELL-MAYEDA
IDEO Partner & Managing Director

ILYA PROKOPOFF
IDEO Partner & Managing Director
JENN MAE

STORYTELLING FOR INFLUENCE

Learn how to craft a compelling narrative, inspire others to follow your lead, and connect with diverse audiences.

JENN MAER
IDEO Design Director
TIM BROWN

LEADING FOR CREATIVITY

Build a culture of creativity, scale design thinking, and create breakthrough solutions.

TIM BROWN
IDEO CEO
BRYAN WALKER

DESIGNING FOR CHANGE

Learn the mindsets and skills of a human-centered approach to creating change and growing it into a lasting movement.

BRYAN WALKER
IDEO Partner & Design Director

Refer to our class and course calendar for enrollment dates.

Creativity at Work

WHAT IS DESIGN THINKING

WHAT IS DESIGN THINKING

When we think about design thinking, the first word that comes to mind is human.
DESIGN THINKING APPROACH

DESIGN THINKING APPROACH

Learn more about design thinking, a methodology for creative problem solving.
CUSTOMER JOURNEY MAPS

CUSTOMER JOURNEY MAPS

Use customer journey maps to uncover innovation opportunities.
CREATIVE CONFIDENCE SERIES PODCAST

CREATIVE CONFIDENCE PODCAST
Listen to inspiring conversations with some of our favorite creative leaders, available on iTunes and SoundCloud.
GOOGLE & IDEO TALK CREATIVITY

GOOGLE & IDEO TALK CREATIVITY

IDEO CEO Tim Brown and Google's Chief Innovation Evangelist Frederik Pferdt on empowering teams and individuals with confidence in their creativity.
SINS OF STORYTELLING

SINS OF STORYTELLING

Before you jump on the storytelling bus, make sure you're aware of the seven deadly sins.

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