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    Design Thinking Articles

    Frameworks, articles, and case studies to help you put design thinking into practice.
    40 articles Design Thinking
    • Strategic Planning: How to Get Started

      Strategy Advisor Roger Martin

      Strategy advisor Roger Martin shares common mistakes people make in the early stages of strategic planning and how to avoid them. 

      • Creative Confidence Series
      • Design Thinking
      • Strategy
    • Mentor Moment Podcast Series: Tackling Your Work Challenges

      Logo for IDEO U’s Mentor Moment mini series on the Creative Confidence Podcast.

      Are you struggling with a challenge at work and wish you could get some words of wisdom from someone who’s been there? In our new Creative Confidence Podcast series, Mentor Moment, we call on IDEO professionals to help our IDEO U community.

      • Creative Confidence Series
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    • 11 Products & Services Made Using Design Thinking

      Medications packaged and labeled in different containers.

      Design thinking has inspired startups, nonprofits, and even large companies to take a human-centered approach when creating new products. Explore our favorite examples of products and services that came from design thinking, including a prescription home-delivery system and the first wearable breast pump.

      • Design Thinking
    • How Leaders Leverage Intuition to Navigate Complexity

      IDEO Senior Portfolio Director Dwayne Edwards gives a presentation

      IDEO Senior Portfolio Director Dwayne Edwards gives a framework for balancing intuition and data, shares strategies to surface an intuitive ability in yourself and in your team, and talks about the importance of building self-awareness to fuel your intuition.

      • Creative Confidence Series
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    • How Can Design Thinking Improve Your Work?

      Design Thinking, People looking at stickie notes

      Work can be a way to grow professional skills, a place to build close relationships, or an opportunity to make an impact in the world. Use design thinking to improve your work life—by finding the right career questions, getting inspiration from the real world, and prototyping ideas in the workplace.

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    • Experience Design: 4 Ways to Make Your Next Event Unforgettable

      Olivia and Jenny excited and delighted to share about events

      Experience design is the crafting of distinct, memorable and transformative moments in time. Experience designers aren’t just designing what people might do, but also what people might feel. Well-designed experiences change your audience in some way—a shift in feelings, beliefs or actions.

      • Creative Confidence Series
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    • What is Systems Design? How to Surface Opportunities for Change

      Designers working to collaborate on a system

      Systems design challenges are the focus of Melanie Bell-Mayeda’s work at IDEO. As a partner and managing director, she has worked in systems design for 20+ years. In this conversation, she shares her approach to mapping complex systems, how to identify the layers of a system in order to spot opportunities for change, and ways to manage bias in systems design.

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    • 9 Valuable Lessons We Learned in 2020

      9 Valuable Lessons We Learned in 2020

      The most impactful lessons and skills we’ve gained from our podcast guests, learners, and IDEO U instructors in 2020.

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    • IDEO U’s Design Thinking Book Recommendations

      IDEO U design thinking book recommendations

      Here are the books we’ve found helpful for deepening our understanding of design thinking.

      • Design Thinking
    • 7 Simple Rules of Brainstorming

      The more ideas you come up with, the better chance you have to reach a truly brilliant solution. For many, brainstorming is the bread and butter of ideation. It’s a great tool to help teams push past obvious solutions to get to breakthrough ideas. Across the thousands of brainstorms IDEO has run—both with internal teams and with clients—we follow seven important rules.

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    • Design Thinking: You Asked, We Answered

      What is design thinking? Why does it work? How do I get started with it? Our community had so many great questions on the power and potential of design thinking that we hosted an Ask Me Anything session on the topic with IDEO partners and IDEO U leaders Suzanne Gibbs Howard and Coe Leta Stafford.

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    • Designing Your Work Life

      In the#1 New York Times bestselling book Designing Your Life, Bill Burnett and his co-author Dave Evans showed us how design thinking can help us create a life that is both meaningful and fulfilling. With their second book, Designing Your Work Life, they zero in on finding happiness at work. In this episode of the Creative Confidence Podcast, Bill gives advice on how to assess the potential of your current career and shares ways to redesign and re-engage with your job.

      • Creative Confidence Series
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