Experience design is the crafting of distinct, memorable and transformative moments in time. Experience designers aren’t just designing what people might do, but also what people might feel. Well-designed experiences change your audience in some way—a shift in feelings, beliefs or actions.
Systems design challenges are the focus of Melanie Bell-Mayeda’s work at IDEO. As a partner and managing director, she has worked in systems design for 20+ years. In this conversation, she shares her approach to mapping complex systems, how to identify the layers of a system in order to spot opportunities for change, and ways to manage bias in systems design.
The more ideas you come up with, the better chance you have to reach a truly brilliant solution. For many, brainstorming is the bread and butter of ideation. It’s a great tool to help teams push past obvious solutions to get to breakthrough ideas. Across the thousands of brainstorms IDEO has run—both with internal teams and with clients—we follow seven important rules.
What is design thinking? Why does it work? How do I get started with it? Our community had so many great questions on the power and potential of design thinking that we hosted an Ask Me Anything session on the topic with IDEO partners and IDEO U leaders Suzanne Gibbs Howard and Coe Leta Stafford.
In the#1 New York Times bestselling book Designing Your Life, Bill Burnett and his co-author Dave Evans showed us how design thinking can help us create a life that is both meaningful and fulfilling. With their second book, Designing Your Work Life, they zero in on finding happiness at work. In this episode of the Creative Confidence Podcast, Bill gives advice on how to assess the potential of your current career and shares ways to redesign and re-engage with your job.
In our most recent Creative Confidence Series chat, David Kelley, founder of IDEO and the Stanford d.school, and IDEO U Dean Suzanne Gibbs Howard sat down to discuss the core abilities of the most successful design thinking practitioners and personal stories and learnings from David’s friendships with several of today’s most innovative CEOs and leaders. Hear from more innovative leaders on the IDEO U podcast.
In our latestCreative Confidence Serieschat, Jocelyn Wyatt, Chief Executive Officer of IDEO.org, and Dean of IDEO U Suzanne Gibbs Howard discussed the unique challenges of designing for the social sector and how to apply advanced design thinking principles to manage multiple stakeholders and solve for complex issues.
Research shows that we view our future selves as strangers. There’s a disconnect between the objective truth that we will age over time and the ability for people to feel like their future self is a real person. Just as it’s imperative to build empathy for users when designing solutions to meet their needs, could we make better decisions by building empathy for our future selves?