Thinking like a designer can transform the way organizations develop products, services, processes, and strategy. This approach, which IDEO calls design thinking, brings together what is desirable from a human point of view with what is technologically feasible and economically viable. It also allows people who aren’t trained as designers to use creative tools to address a vast range of challenges.
Design thinking is a deeply human process that taps into abilities we all have but get overlooked by more conventional problem-solving practices. It relies on our ability to be intuitive, to recognize patterns, to construct ideas that are emotionally meaningful as well as functional, and to express ourselves through means beyond words or symbols. Nobody wants to run an organization on feeling, intuition, and inspiration, but an over-reliance on the rational and the analytical can be just as risky. Design thinking provides an integrated third way.
IDEO U's first four course offerings stretch across all stages of the design thinking process.
- Insights for Innovation will help you uncover insights about the unmet needs of your target audience. You will practice skills, such as empathy and observation, to get to the heart of your business challenge.
- From Ideas to Action will show you how to generate new ideas and bring them to life as a product or service. This approach to problem-solving can be applied to any real world challenge.
- Storytelling for Influence will help you motivate others toward action. Whether you need someone to back your organization, invest in your idea, or get excited about following your lead, storytelling can position you to succeed.
- Leading for Creativity will help you unlock your organization's creative potential. You’ll learn how to break down a bold vision into actionable challenges, make adjustments to culture by designing rituals and space, and guide teams into the unknown through the process of experimentation.