Inspire new thinking by discovering what people really need
Design thinking is a process for creative problem solving
Design thinking utilizes elements from the designer's toolkit like empathy and experimentation to arrive at innovative solutions. By using design thinking, you make decisions based on what future customers really want instead of relying only on historical data or making risky bets based on instinct instead of evidence.
Why Design Thinking
“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”
— Tim Brown, CEO of IDEO
Thinking like a designer can transform the way organizations develop products, services, processes, and strategy. This approach, which IDEO calls design thinking, brings together what is desirable from a human point of view with what is technologically feasible and economically viable. It also allows people who aren't trained as designers to use creative tools to address a vast range of challenges.
Phases of Design Thinking
Push past obvious solutions to get to breakthrough ideas
Build rough prototypes to learn how to make ideas better
Craft a human story to inspire others toward action
Learn Design Thinking
IDEO U's class and course offerings span all stages of the design thinking process.
Now available in Spanish.
POWER OF PURPOSE
Design Thinking Courses
INSIGHTS FOR INNOVATION
FROM IDEAS TO ACTION
FOUNDATIONS IN DESIGN THINKING CERTIFICATE
Gain a practical understanding of the design thinking approach and receive your certificate after completing Insights for Innovation and From Ideas to Action.
DESIGNING A BUSINESS
Creative Leadership Courses
STORYTELLING FOR INFLUENCE
LEADING FOR CREATIVITY
DESIGNING FOR CHANGE