Design Thinking: A Method for Creative Problem Solving - IDEO U

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Design Thinking

Design thinking is a process for creative problem solving

 

Design thinking utilizes elements from the designer's toolkit like empathy and experimentation to arrive at innovative solutions. By using design thinking, you make decisions based on what future customers really want instead of relying only on historical data or making risky bets based on instinct instead of evidence.

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Why Design Thinking

“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”
— Tim Brown, CEO of IDEO

Thinking like a designer can transform the way organizations develop products, services, processes, and strategy. This approach, which IDEO calls design thinking, brings together what is desirable from a human point of view with what is technologically feasible and economically viable. It also allows people who aren't trained as designers to use creative tools to address a vast range of challenges.

Design Thinking Graphic

Phases of Design Thinking

gather

Inspire new thinking by discovering what people really need

generate

Push past obvious solutions to get to breakthrough ideas

make

Build rough prototypes to learn how to make ideas better

share

Craft a human story to inspire others toward action

Learn Design Thinking

IDEO U's class and course offerings span all stages of the design thinking process.

On-Demand Classes

HELLO DESIGN THINKING

An online introduction to design thinking, a process for creative problem solving.

Now available in Spanish.

POWER OF PURPOSE

Whether you want to find individual purpose or lead your team or organization through purpose, this class will help you define, articulate, and activate your purpose. And bring more meaning to your every day.

UNLOCKING CREATIVITY

Learn exercises to overcome the common barriers to creativity. Through hands-on activities designed and practiced by creative experts at IDEO, you’ll gain practical skills to help you learn from failure, find inspiration, and get unstuck.

Design Thinking Courses

INSIGHTS FOR INNOVATION

Uncover insights about the unmet needs of your target audience. You’ll practice skills, like empathy and observation, to get to the heart of your business challenge.

FROM IDEAS TO ACTION

Generate new ideas and bring them to life as a product or service. This approach to problem solving can be applied to any real world challenge.
Certifiate

FOUNDATIONS IN DESIGN THINKING CERTIFICATE

Gain a practical understanding of the design thinking approach and receive your certificate after completing Insights for Innovation and From Ideas to Action.

DESIGNING A BUSINESS

Learn an agile way to remove risk from creating new business models by testing your assumptions early.

HUMAN-CENTERED SERVICE DESIGN

Service is where your organization meets the world. Learn to design moments that people will remember.

Creative Leadership Courses

STORYTELLING FOR INFLUENCE

Craft a compelling narrative, inspire others to follow your lead, and connect with diverse audiences.

LEADING FOR CREATIVITY

Learn how to build a culture of creativity, scale design thinking, and create breakthrough solutions.

DESIGNING FOR CHANGE

Learn the mindsets and skills of a human-centered approach to creating change and growing it into a lasting movement.

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