Power of Purpose Online Course: Work and Lead with Purpose - IDEO U

IDEOU

Power of Purpose

Learn to work and lead with purpose

 

“Research shows that people with a strong sense of purpose sleep more, work better, and live longer, and purpose-driven companies dramatically outperform the market and better attract and retain their talent.”

Joe Brown, IDEO Portfolio Director

8 VIDEO LESSONS
See case studies from IDEO's work with global organizations across diverse industries.
8 VIDEO LESSONS
See case studies from IDEO's work with global organizations across diverse industries.
ON-DEMAND
ONLINE CLASS
This class takes 2-3 hours to complete and is self-paced with 90-day access from date of purchase.
ON-DEMAND
ONLINE CLASS
This class takes 2-3 hours to complete and is self-paced with 90-day access from date of purchase.
ACTIVITY WORKBOOK
& CERTIFICATE
Receive a downloadable guide with activities, reflection questions, and supplemental resources from the class and a certificate of completion.
ACTIVITY WORKBOOK
& CERTIFICATE
Receive a downloadable guide with activities, reflection questions, and supplemental resources from the class and a certificate of completion.

$199

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Power of Purpose
Learn to work and lead with purpose

Class Overview

Why do you exist? And why does your organization exist beyond making a profit? In this class, you’ll explore what it means to work and lead with purpose. You’ll dive into real-world stories of companies and teams around the globe working to create meaningful change. Uncover your team or organization’s true purpose, develop an authentic purpose statement, and take action to bring it to life beyond slogans and posters.

Whether you want to find individual purpose or lead your team or organization through purpose, this class will help you define, articulate, and activate your purpose. And bring more meaning to your every day.


Introduction Reflect on your personal purpose and discover three professional purpose lenses.
  • Unpack and define the idea of purpose.
  • Reflection: When you look at your past, what are some of your proudest moments?
  • Activity: The Purpose Study

See it Take steps to find your professional purpose.
  • Map out moments of pride and passion in your work.
  • Reflection: When your work is at its best, who are you serving?
  • Activity: Start drafting rough purpose statements.

Name it Learn tips for writing a lasting purpose statement.
  • Explore the relationship between identity and behavioral change.
  • Reflection: How might you bring more meaning to your team?
  • Activity: Craft a purpose statement for your team or organization.

Do it Discover ways to activate purpose at the team and organizational levels.
  • Learn how other organizations have substantiated their purpose and brought it to life in meaningful ways.
  • Reflection: What small actions might you take to bring purpose into everyday activities?
  • Activity: Create your purpose plan.

IDEO Portfolio Director Joe Brown

Learn from IDEO Portfolio Director Joe Brown

As a Portfolio Director at IDEO, Joe Brown leads work centered on helping companies organize to build their future—creating the cultures, communities, structures, and systems they need to succeed. That means that Joe is often tangled up in building new innovation labs, rethinking product development, and scaling new capabilities. Joe has also helped several dozen companies become purpose driven—not just creating purpose statements, but bringing purpose to life at every level of the company.

Prior to IDEO, Joe taught courses in Marketing and Organizational Behavior at Stanford Graduate School of Business, where he also earned his MBA. Before that, he edited textbooks for the SAT, moonlighted as an interaction designer, and sold art in several New York galleries.

Why Take Power of Purpose

When a company focuses on making meaningful change in the world, it stokes employees’ passion, inspires them, and injects powerful significance into their work. A clear purpose defines why your organization exists; it guides people through change and volatility, encourages emotional commitment, and motivates people to lead from wherever they are. Beyond strategies, mission statements, and goals, purpose is why people get out of bed in the morning and come to work every day. Power of Purpose will help you lead, motivate, and inspire others by establishing a guiding light for your team and organization.

This Class Will Help You

  • Define why your organization exists beyond making profit.
  • Clearly define, articulate, and live your team or organization's purpose.
  • Lead, motivate, and inspire others by rallying around a clear purpose.
  • Craft a lasting purpose statement.
  • Find true meaning in your work.

Want to learn more about Power of Purpose?

Join our mailing list for webcast invites, stories, and tips on purpose.