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    Creativity Articles

    Articles, tips, and resources to help you tap into your creativity and the creativity of those around you.
    20 articles Creativity
    • Finding Your Creative Energy

      Man smiling as he talks to a colleague

      Learn rituals and tactics you can try to find creative inspiration individually, in duos and in teams.

      • Creative Confidence Series
      • Creativity
    • My Career Path: How I Became an Experiential Designer
      Learn about a career in experiential design from a designer at IDEO’s Play Lab.
      • Creativity
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    • How to Find Creative Inspiration in Your Work

      “Oftentimes, people can’t really tell you why they love what they love. In that discovery is the beginning of your creative identity.” - Google Group Creative Director Brandon Viney

      Actionable advice on charting a creative career path, the value of mentorship, and tips for finding daily inspiration from Google Group Creative Director Brandon Viney.

      • Creative Confidence Series
      • Creativity
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    • IDEO U’s 2022 Career Growth Guide

      IDEO U’s 2022 Career Growth Guide

      With every new year, we’re faced with excitement at the open slate ahead of us. We’ve collected some resources to help you take the next step in your career. Whether you’re trying to become a better leader, more creative thinker, or more compelling storyteller, we’re here to support you.

      • Collaboration
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    • 12 Power Skills to Fuel Your Growth in 2022

      Power skills for 2022 from IDEO U instructors and creative leaders

      IDEO U instructors and creative leaders share skills that will be critical for success in the coming year.

      • Creativity
      • Leadership
    • The 8 Best Books on Creativity You Should Read in 2022

      Book covers of 8 books about creativity.

      Read our list of books that have made us more curious, inspired and creative at IDEO U.

      • Creativity
      • Design Thinking
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    • A Female Founder’s Human-Centered Approach to Entrepreneurship

      Brit Morin, Founder of Brit + Co and Selfmade, sits on a couch near a window.

      Entrepreneur and CEO Brit Morin shares stories from the early days of her startup Selfmade, lessons on human-centered leadership, and ways women are uniquely suited to excel as entrepreneurs. Here are seven qualities she says are often under-valued but closely tied to entrepreneurial success.

      • Creative Confidence Series
      • Creativity
      • Experimentation
    • Play at Work: 7 Ways to Shift Your Mindset and Unlock Innovation

      IDEO’s Michelle Lee and Brendan Boyle

      IDEO’s Michelle Lee and Brendan Boyle share small ways you can experiment with bringing a playful mindset into your work and examples of using play to surface innovative approaches to serious challenges.

      • Creative Confidence Series
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    • How to Craft a Creative Career for Greater Impact

      Donald Burlock, Jr. sitting on a couch with a laptop.

      How do you decide which opportunities to pursue in your career—and what values can guide you along the way? Designer and author Donald Burlock, Jr. shares the creative frameworks that he turned to at each stage of his career, and how to use them in your own journey.

      • Creative Confidence Series
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    • Activity: Bring Joy Into Your Body

      Person leaping joyfully in the mountains

      What does stress or anxiety feel like in your body? How about joy? Try these two warm ups to tune into the physical feeling of joy. They can help set the tone for a generative brainstorming session, a round of introductions, a project kickoff, and many other moments.

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    • Find More Joy at Work to Spark Creativity and Connection

      People working and collaborating joyfully

      There’s good reason—and plenty of scientific evidence—to suggest we prioritize seeking moments of joy. Designer and author Ingrid Fetell Lee shares why joy is important during challenging times, how it improves our performance and capacity for creativity, universal elements that make up the aesthetics of joy, and how to overcome common barriers to joy.

      • Creative Confidence Series
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    • How to Choose a Story Arc for Your Presentation

      Ann Kim

      In a business context, it’s just as important as in film or entertainment to think about the way you structure your story and select the right pieces of information for maximum impact. Ann Kim, Senior Portfolio Director at IDEO and instructor in our course Impactful Presentations, walks through the elements of a story, different story arcs, why and how to experiment with your story arcs, and shares examples from her work in the healthcare and entertainment worlds.

      • Creative Confidence Series
      • Creativity
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    Learner Stories

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    Robyn Russell Regional Director at Unite Us
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    Caio Barrocal Product Designer and MSc Student at the University of São Paulo
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    Sofia Lopez Nunez CFO for Latin America at Caterpillar

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