Brainstorming is an activity that will help you generate more innovative ideas. It’s one of many methods of ideation—the process of coming up with new ideas—and it’s core to the design thinking process. IDEO has honed this process over 40 years to help teams and organizations come up with new-to-the-world solutions rooted in customer needs. It’s a skill that you can build within your team and organization to help bring new ideas to life.
The Creative Process consists of cycles of divergent and convergent thinking.
- The Creative Process contains multiple cycles of iteration—with each phase, you move closer to a refined solution.
- In Divergence—teams go wide to find insights and generate new ideas.
- In Convergence—teams narrow their focus by refining ideas and synthesizing information.