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    Brainstorming Articles

    Articles, activities, and tips to help you have more effective brainstorming sessions and generate new and bettter ideas.
    8 articles Brainstorming
    • Magic Circle Activity: Create Space to Play with Wild Ideas

      Hands reach for sticky notes and sharpies in the middle of a wooden table.

      Four steps for creating a magic circle to give your team permission to be more playful, generative, creative and innovative.

      • Activities
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    • Use This Paper Modeling Activity to Unlock Creativity Before a Meeting

      paper modeling activity

      Get your hands in motion and fire up your creativity with this easy warm up activity.

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      • Ideation & Prototyping
    • 5 Behaviors to Fuel More Play and Better Ideas

      In this episode of the Creative Confidence Podcast, IDEO’s Brendan Boyle shares how to bring more playfulness into your work. This is the second in a series of articles about our conversation with Brendan.

      • Brainstorming
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    • 10 Activities To Generate Better Ideas

      Brendan Boyle, IDEO partner and founder of the IDEO Play Lab, joined us on the Creative Confidence Podcast to share how to bring more playfulness into your work. Get into a creative mindset and generate an abundance of new ideas with his favorite creative warm ups and group activities. This is the first in a series of articles about our conversation with Brendan.

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    • Use This Quick Warm-up to Get into the Creative Headspace

      Creative Warmup Exercise

      Brendan Boyle, Founder of the IDEO Toy Lab and a contributing instructor in our Unlocking Creativity class, has a knack for helping others insert more creativity and playfulness into their work. He recommends that you start every meeting with a creative workout to elevate the energy in the room. Here’s a simple activity in imagination play that Brendan uses to get the team into a more creative headspace.

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    • 3 Myths of Creativity & Ways to Overcome Creative Blocks

      Even just five years ago, in many companies, only some people had permission to be creative. But that’s changing—quickly. Creativity isn’t only important in fields like design and advertising, but in law, finance, and even medicine. A reliance on multidisciplinary teams means that everyone is expected to dream up novel and game-changing ideas. And as more jobs become automated, creativity as a skill will be more important than ever. It’s the tool everyone can use to break patterns, generate new ideas, and make big leaps.

      • Brainstorming
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      • Creativity
    • This is the Way Google & IDEO Foster Creativity

      Curious about what makes a successful, innovative team, Google led a two-year research project with 280 teams. They found only one distinction between innovative and non-innovative teams—psychological safety.

      • Brainstorming
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    • Divergent Thinking and the Innovation Funnel
      Testing to Learn with Brendan Boyle

      We sat down with IDEO Toy Lab Founder Brendan Boyle to talk about getting comfortable with divergent thinking and moving from ideation to real innovations in the marketplace. Here are a few of our favorite highlights...
      • Brainstorming
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    Learner Stories

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    Robyn Russell Regional Director at Unite Us
    Caio Barrocal
    Caio Barrocal Product Designer and MSc Student at the University of São Paulo
    Sofia Lopez Nunez
    Sofia Lopez Nunez CFO for Latin America at Caterpillar

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      Brainstorming

      Learn more about brainstorming and the creative process.
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      Steps for how to plan a brainstorming session, ideation activities, common brainstorming challenges, and a brainstorming resource library.

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