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    Experimentation Articles

    Explore ways to use experimentation to move ideas forward and quickly learn what works and what doesn't.
    7 articles Experimentation
    • A Female Founder’s Human-Centered Approach to Entrepreneurship

      Brit Morin, Founder of Brit + Co and Selfmade, sits on a couch near a window.

      Entrepreneur and CEO Brit Morin shares stories from the early days of her startup Selfmade, lessons on human-centered leadership, and ways women are uniquely suited to excel as entrepreneurs. Here are seven qualities she says are often under-valued but closely tied to entrepreneurial success.

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    • Mentor Moment Podcast Series: Tackling Your Work Challenges

      Logo for IDEO U’s Mentor Moment mini series on the Creative Confidence Podcast.

      Are you struggling with a challenge at work and wish you could get some words of wisdom from someone who’s been there? In our new Creative Confidence Podcast series, Mentor Moment, we call on IDEO professionals to help our IDEO U community.

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    • How Experimentation Can Lead to a Successful Launch

      IKEA Concept Kitchen

      When teams explore and iterate with five or more different ideas rather than selecting one or two ideas and moving them forward, they are 50% more likely to successfully launch.

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    • How to Prototype a New Business

      Spiral from Desirability to Viability to Feasibility

      In our Creative Confidence series chat with IDEO CoLab Co-Managing Director Joe Gerber, we explored the world of business prototyping. In his early days as a Business Designer at IDEO, Joe noticed that experimenting and prototyping were an essential part of IDEO’s process and became curious about prototyping something complicated and abstract like a business.

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    • Tom Kelley on How to Inspire Creativity in Your Company

      Tom Kelley in a meeting

      In our recent Creative Confidence webinar series, we talked with IDEO Partner Tom Kelley about scaling creativity and unlocking creative potential throughout an organization. Here are a few of our favorite highlights.

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    • Turning Creative Ideas into Viable Companies

      Demonstrating the PillPack prototype

      As IDEO Cambridge Portfolio Director, Katherine Londergan works with companies of all sizes to bring new innovations to life. Katherine shares with us how her team uses venture design to move from hypothesis, to testing and prototyping, to rapid iterations.

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    • Tyler Florence on Creative Leadership and Experimentation

      Tyler Florence

      As a 20 year Food Network veteran and classically trained chef, Tyler Florence constantly spurs the evolution of the food & lifestyle industry. From launching the successful San Francisco restaurant Wayfare Tavern and becoming an award-winning winemaker to founding the social recipe sharing app Yumavore, Tyler’s entrepreneurial spirit enables him and his team to consistently innovate in a variety of business endeavors.

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    Learner Stories

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    Chee Ming Loh
    Chee Ming Loh Project Manager at Toyota Tsusho Corporation
    Robyn Russell
    Robyn Russell Regional Director at Unite Us
    Caio Barrocal
    Caio Barrocal Product Designer and MSc Student at the University of São Paulo
    Sofia Lopez Nunez
    Sofia Lopez Nunez CFO for Latin America at Caterpillar

    Innovation Across Our Site

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      Learn why creativity is essential for innovation and better understand the business case for building a creative and innovative team and organization.
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      Innovation frameworks, activities, tips, and videos to help you hone your innovation capabilities.

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