Skip to content

Just added to your cart

    Qty:
    View cart ()
    IDEO U
      • COHORT COURSES:
        • Activating Strategy NEW
        • Cultivating Creative Collaboration
        • Designing a Business
        • Designing for Change
        • Designing Strategy
        • From Ideas to Action
        • Human-Centered Service Design
        • Human-Centered Systems Thinking
        • Impactful Presentations
        • Insights for Innovation
        • Leading for Creativity
        • Leading Complex Projects
        • Storytelling for Influence
      • SELF PACED COURSES:
        • From Superpowers to Great Teams
        • Hello Design Thinking (English)
        • Hello Design Thinking (Spanish)
        • Power of Purpose
        • Prototyping for Digital Experiences
        • Unlocking Creativity
      • CALENDAR & SEE ALL:
        • View All Courses
        • Course Calendar
      • TOPICS:
        • Design Thinking Courses
        • Innovation Courses
        • Leadership Courses
        • Power Skills Courses
        • All Topics
      • DESIGN THINKING CERTIFICATES:
        • Foundations in Design Thinking
        • Advanced Design Thinking
      • INNOVATION CERTIFICATES:
        • Business Innovation
        • Human-Centered Strategy NEW
      • LEADERSHIP CERTIFICATES:
        • Foundations in Creative Leadership
        • Collaborative Leadership Certificate
      • POWER SKILLS CERTIFICATES:
        • Communicating for Impact
      • ALL CERTIFICATES:
        • All Certificate Programs
      • Courses
      • Our Learning Experience
      • Our Story
      • Our Instructors
      • Our Learners
      • DESIGN THINKING:
        • Design Thinking Overview
        • Design Thinking Resources
      • BRAINSTORMING:
        • Brainstorming Overview
        • Brainstorming Resources
      • INNOVATION:
        • Innovation Overview
        • Innovation Resources
      • COLLABORATION:
        • Collaboration Overview
        • Collaboration Resources
      • BLOG & PODCAST:
        • IDEO U Blog
        • Creative Confidence Podcast
      • CHECKOUT LOGIN:
        • Account Login
      • HELLO DESIGN THINKING LOGIN:
        • Hello Design Thinking (English)
        • Hello Design Thinking (Spanish)
      • COURSE LOGIN:
        • NovoEd Course Login
    Cart
    0 items
      • Courses Menu
      • Courses
        • COHORT COURSES: Menu
        • COHORT COURSES:
        • Activating Strategy NEW
        • Cultivating Creative Collaboration
        • Designing a Business
        • Designing for Change
        • Designing Strategy
        • From Ideas to Action
        • Human-Centered Service Design
        • Human-Centered Systems Thinking
        • Impactful Presentations
        • Insights for Innovation
        • Leading for Creativity
        • Leading Complex Projects
        • Storytelling for Influence
        • SELF PACED COURSES: Menu
        • SELF PACED COURSES:
        • From Superpowers to Great Teams
        • Hello Design Thinking (English)
        • Hello Design Thinking (Spanish)
        • Power of Purpose
        • Prototyping for Digital Experiences
        • Unlocking Creativity
        • CALENDAR & SEE ALL: Menu
        • CALENDAR & SEE ALL:
        • View All Courses
        • Course Calendar
        • TOPICS: Menu
        • TOPICS:
        • Design Thinking Courses
        • Innovation Courses
        • Leadership Courses
        • Power Skills Courses
        • All Topics
      • Certificate Programs Menu
      • Certificate Programs
        • DESIGN THINKING CERTIFICATES: Menu
        • DESIGN THINKING CERTIFICATES:
        • Foundations in Design Thinking
        • Advanced Design Thinking
        • INNOVATION CERTIFICATES: Menu
        • INNOVATION CERTIFICATES:
        • Business Innovation
        • Human-Centered Strategy NEW
        • LEADERSHIP CERTIFICATES: Menu
        • LEADERSHIP CERTIFICATES:
        • Foundations in Creative Leadership
        • Collaborative Leadership Certificate
        • POWER SKILLS CERTIFICATES: Menu
        • POWER SKILLS CERTIFICATES:
        • Communicating for Impact
        • ALL CERTIFICATES: Menu
        • ALL CERTIFICATES:
        • All Certificate Programs
      • For Teams Menu
      • For Teams
      • Courses
      • About Us Menu
      • About Us
      • Our Learning Experience
      • Our Story
      • Our Instructors
      • Our Learners
      • Resources Menu
      • Resources
        • DESIGN THINKING: Menu
        • DESIGN THINKING:
        • Design Thinking Overview
        • Design Thinking Resources
        • BRAINSTORMING: Menu
        • BRAINSTORMING:
        • Brainstorming Overview
        • Brainstorming Resources
        • INNOVATION: Menu
        • INNOVATION:
        • Innovation Overview
        • Innovation Resources
        • COLLABORATION: Menu
        • COLLABORATION:
        • Collaboration Overview
        • Collaboration Resources
        • BLOG & PODCAST: Menu
        • BLOG & PODCAST:
        • IDEO U Blog
        • Creative Confidence Podcast
      • Account Menu
      • Account
        • CHECKOUT LOGIN: Menu
        • CHECKOUT LOGIN:
        • Account Login
        • HELLO DESIGN THINKING LOGIN: Menu
        • HELLO DESIGN THINKING LOGIN:
        • Hello Design Thinking (English)
        • Hello Design Thinking (Spanish)
        • COURSE LOGIN: Menu
        • COURSE LOGIN:
        • NovoEd Course Login

    Blog

    Topics
    RSS Feed Subscribe on RSS

    Blog

    Topics
    RSS Feed Subscribe on RSS
    Topics
    • All Topics
    • Activities
    • Brainstorming
    • Business Design
    • Collaboration
    • Creative Confidence Series
    • Creativity
    • Culture Change
    • Design Thinking
    • Empathy & Insights
    • Experimentation
    • Future
    • Ideation & Prototyping
    • Innovation
    • Leadership
    • Mentorship
    • Purpose
    • Service Design
    • Storytelling
    • Strategy
    • Team Building

    Empathy & Insights Articles

    Empathy is at the heart of design. Learn techniques to better understand what others see, feel, and experience and gain invaluable user insights.
    29 articles Empathy & Insights
    • The Art of the Insight: Learnings from 30 Years of Curiosity and Empathy

      Jane Suri

      In this episode of our Creative Confidence Series, Jane Fulton Suri, IDEO Partner Emeritus and Executive Design Director, and Dean of IDEO U Suzanne Gibbs Howard reflect on the evolution of empathy in design during Jane’s 30-year career at IDEO and why bringing curiosity into your work takes courage.

      • Creative Confidence Series
      • Empathy & Insights
    • Empathize with Your Future Self to Make Better Decisions Now

      Empathize with Your Future Self to Make Better Decisions Now

      Research shows that we view our future selves as strangers. There’s a disconnect between the objective truth that we will age over time and the ability for people to feel like their future self is a real person. Just as it’s imperative to build empathy for users when designing solutions to meet their needs, could we make better decisions by building empathy for our future selves? 

      • Design Thinking
      • Empathy & Insights
    • Why Generating Insights is an Important Skill

      More and more businesses are in touch with their customers from an information perspective, but not necessarily an insights perspective. The purpose of insights is to connect head and heart knowledge—information plus inspiration. Too often, information just describes phenomena with no clear path of what to do with it. But the best insights reveal behaviors or phenomena and point to solutions or ideas. And because insights are grounded in human needs and desires, they lead to ideas that create value in people’s lives.

      • Empathy & Insights
    • How to Work Like a Human
      How to Work Like a Human

      The sad truth is that working life can often make us put on an armor that hides our own humanity and distances us from that of our colleagues. And when we lose touch with our humanity — when we replace empathy with efficiency, when we get curt instead of curious — it’s a surefire way to get stuck.

      • Empathy & Insights
      • Leadership
    • How to Turn Empathy into Your Secret Strength
      Empathy: A Secret Strength

      In a world where life is busy, complex, and filled with stress, empathy is the glue that holds relationships together. It’s the ability to detect other’s emotions and understand their perspective. When we feel accepted and validated, it builds trust, heals, and leads to greater happiness.

      • Empathy & Insights
    • Ways to Grow Your Team’s Curiosity

      Explore with Curiosity

      As a leader, how can you take a step back and get curious? And how can you build curiosity on your team? It starts with daily practices that allow us to seek and find inspiration everywhere—not just when we’re searching for it.

      • Empathy & Insights
      • Leadership
    • Innovate with a User-Centric Mentality

      Innovate with a User-Centric Mentality

      Observing and listening to consumers in their natural environments—where they eat, sleep, work, play and shop—can generate a bounty of innovative inspirations that are nearly impossible to discover without leaving the corporate campus.

      • Empathy & Insights
    • The Journey From Design Thinking to Creative Confidence

      Redesigning MRIs for Kids

      A creative mindset can be a powerful force for looking beyond the status quo. People who use the creative techniques we outline are better able to apply their imagination to painting a picture of the future. They believe they have the ability to improve on existing ideas and positively impact the world around them, whether at work or in their personal lives.

      • Creative Confidence Series
      • Design Thinking
      • Empathy & Insights
    • Design Thinking in Healthcare

      Design Thinking in Healthcare

      In our Creative Confidence Series chat with IDEO Design Researcher Silvia Vergani and Principal Research Scientist at Verily Life Sciences Danielle Schlosser, we chatted about the challenges and opportunities in healthcare innovation today and how healthcare practitioners can begin to apply a more human-centered approach to their work. When design thinking methodologies are applied to healthcare they lead to a human focus and an openness to generate and test lots of ideas to find more innovative, far-reaching solutions. 

      • Creative Confidence Series
      • Design Thinking
      • Empathy & Insights
    • Use Customer Journey Maps to Uncover Innovation Opportunities

       Customer Journey Mapping

      This excerpt from Creative Confidence by IDEO Founder David Kelley and IDEO Partner Tom Kelley lays out the creativity challenge of the customer journey map as a way to gain new insights and develop empathy with your customers.

      • Activities
      • Design Thinking
      • Empathy & Insights
    • Insights on Human-Centered Design From Jane Fulton Suri

      Jane Fulton Suri

      We sat down with IDEO Partner Emeritus and Executive Design Director Jane Fulton Suri to hear about her experiences and insights as a pioneer of human-centered design and empathy in design research. 

      • Creative Confidence Series
      • Design Thinking
      • Empathy & Insights
    • 6 Tips from IDEO Designers on How to Unlock Insightful Conversation

      Design Research Conversations

      Having recently joined IDEO, I was fascinated by the way design researchers can enter any situation, and instantly make people feel at ease. They can interview anyone, from wounded veterans to wedding planners, and encourage them to open up and share their unfiltered opinions. 

      • Design Thinking
      • Empathy & Insights
      • Innovation
    • Previous page
    • Page 2 of 3
    • Next page

    Learner Stories

    See All
    Chee Ming Loh
    Chee Ming Loh Project Manager at Toyota Tsusho Corporation
    Robyn Russell
    Robyn Russell Regional Director at Unite Us
    Caio Barrocal
    Caio Barrocal Product Designer and MSc Student at the University of São Paulo
    Sofia Lopez Nunez
    Sofia Lopez Nunez CFO for Latin America at Caterpillar

    Leadership Across Our Site

    • Guide

      Brainstorming

      Learn more about brainstorming and the creative process.
    • Guide

      Brainstorming Resources

      Steps for how to plan a brainstorming session, ideation activities, common brainstorming challenges, and a brainstorming resource library.

    Online Learning

    • Courses
    • Certificates
    • Teams
    • Calendar

    Resources

    • Blog
    • Podcast
    • Design Thinking Overview
    • Design Thinking Resources
    • Brainstorming Overview
    • Brainstorming Resources
    • Innovation Overview
    • Innovation Resources
    • Collaboration
    • Collaboration Resources

    Company

    • Learning Experience
    • Our Story
    • Our Instructors
    • Learner Stories
    • Refer a Friend
    • Scholarship Program
    • FAQ
    • Careers
    • Contact Us
    • Combined Shape Created with Sketch. Twitter
    • Facebook
    • Combined Shape Copy Created with Sketch. Pinterest
    • Instagram Created with Sketch. Instagram
    • Combined Shape Created with Sketch. YouTube
    • soundcloud Created with Sketch. SoundCloud
    • Privacy
    • Do Not Sell My Information
    • CA User Rights
    • Terms & Refund Policy
    • © 2023 IDEO U
    Use left/right arrows to navigate the slideshow or swipe left/right if using a mobile device
    • choosing a selection results in a full page refresh
    • press the space key then arrow keys to make a selection