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    Empathy & Insights Articles

    Empathy is at the heart of design. Learn techniques to better understand what others see, feel, and experience and gain invaluable user insights.
    29 articles Empathy & Insights
    • Creative Confidence Series: David Kelley on Leading for Creativity
      David Kelley on Leading for Creativity

      We sat down with IDEO Founder & Chairman David Kelley to hear his insights on how to empower employees and instill creative confidence throughout a team or organization.

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    • Establishing a Culture of Storytelling

      We sat down with IDEO Chicago Executive Portfolio Director, Neil Stevenson to hear about the journey of establishing storytelling as part of IDEO’s culture and why IDEO now embraces storytelling as an essential element of design thinking.

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    • Creativity Is at the Core of Being Human
      Creativity at the Core

      As Partner Emeritus and an Executive Design Director at IDEO, Jane Fulton Suri continues to advance design insight and inspiration and develop future creative leaders.  

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    • Claudia Kotchka on Innovation and Creativity
      Claudia Kotchka on Innovation and Creativity

      As Vice President of Design Innovation and Strategy, Claudia Kotchka brought design into the DNA of P&G. We sat down with Claudia to hear her perspective on design leadership, creativity, and purpose, and to learn what it means to be a leader in innovation.

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    • Designing a Human-Centered Voting Experience for L.A.
      Voter testing the new booth design
      We met with IDEO designer Matt Adams to learn about his team’s efforts to pioneer a new voting experience in collaboration with Los Angeles County. L.A. County and IDEO set out to build a voting experience accessible to all—a system that meets the extraordinarily diverse needs of the county’s 5 million registered voters including individuals with literacy challenges, hearing and vision impairment, and supporting 10 different languages. 
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