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    Empathy & Insights Articles

    Empathy is at the heart of design. Learn techniques to better understand what others see, feel, and experience and gain invaluable user insights.
    29 articles Empathy & Insights
    • How to Get Started with Inclusive Design
      Learn about 4 inclusive design mindsets and why they’re an important part of any designer’s toolkit.
      • creative confidence series
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    • The Design Thinking Process

      A picture frame, camera, light bulb, scissors, clipboard, and microphone representing the steps in the design thinking process.

      At its core, design thinking is an approach to innovation that focuses on people’s needs, and uses creative ideas and iteration to address them. Here is the design thinking process, explained.

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    • What is Design Thinking?

      Sketching a human figure

       

       

       

       

       

       

       

       

      Design thinking has a human-centered core. It encourages organizations to focus on the people they're creating for, which leads to better products, services, and internal processes. When you sit down to create a solution for a business need, the first question should always be what's the human need behind it?

      • Creative Confidence Series
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    • Using Your Power for Good in the Workplace

      Ways to use power to help others diagram

      Power exists in all of our relationships, and it shapes the roles we play in each others’ lives. However, it’s not distributed evenly. Sometimes, it can be gained through expertise, knowledge, or skills—but other times, it’s tied into social and cultural factors like race, identity, and wealth. With this in mind, it’s helpful to reframe the purpose of power in our lives. It’s about more than just personal status and privilege; it’s also a responsibility and a tool we can use to help effect positive, meaningful change.

      • Creative Confidence Series
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    • The Secret Power of Embracing Emotions at Work

      Liz and Mollie Embracing Emotions At Work

      Liz Fosslien and Mollie West Duffy, authors of the Wall Street Journal bestselling book No Hard Feelings, say embracing our emotions makes us better at our jobs. They outline a framework for making better decisions by tapping into our emotions and explain how to move from emotional intelligence to emotional agility.

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    • 9 Valuable Lessons We Learned in 2020

      9 Valuable Lessons We Learned in 2020

      The most impactful lessons and skills we’ve gained from our podcast guests, learners, and IDEO U instructors in 2020.

      • Collaboration
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    • How to Empower Employees Through Empathetic Leadership
      Jim Keane, President and CEO of Steelcase, shares techniques for empowering your employees to make decisions through humble and empathic leadership.
      • Creative Confidence Series
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    • Activity: Explore Analogous Inspiration

      When you’ve spent countless hours, months, or years deep inside a particular field or system, a radically fresh perspective can help unlock sticky problems or inspire new directions of exploration. Use this activity solo or with your team to draw insight from analogous contexts and provoke new areas of thinking.

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    • Big Behavior Shifts Start with Small Nudges

      Regardless of role, work can suck sometimes. Laszlo Bock, CEO and Co-Founder of Humu, a company that aims to make work better by encouraging people towards better habits and unlocking their potential, is focused on changing that. He’s dedicated the last decade of his career to bridging the gap between what we wish work was and what it actually is. In this episode of the Creative Confidence Podcast, he shares insights and tips on how we can make work better by sending small behavioral nudges to cultivate more empathy, equity, and resilience in the office.

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    • Online Learning: Designing for Engagement and Collaboration

      In service of inspiration, we wanted to share some of the things we think about when designing human-centered online learning experiences. At IDEO U, teaching online has always been our reality—we’ve never coexisted in a physical space with our global community. We hope that some of the things we’ve learned along the way can help you teach whatever it is you need to teach in a virtual setting, and find creative joy in a new set of constraints.

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    • Office Hours: Empathy Exercises with Jane Fulton Suri

      Mugs of coffee

      In this Office Hours episode of our Creative Confidence Series, Jane Fulton Suri, IDEO Partner Emeritus and Executive Design Director, chats with IDEO U Dean Suzanne Gibbs Howard and answers questions from our community on design research, empathy, and observation. The interview has been edited for length and clarity. Listen to this episode on our podcast, and check out their full conversation to hear more about Jane’s experience over her 30-year career at IDEO and in design research.

      • Creative Confidence Series
      • Empathy & Insights
    • 3 Tips for Encouraging Curiosity at Work
      Encourage Curiosity at Work

      There’s a reason why the saying “curiosity killed the cat” has stuck around. Not all cultures or workplaces welcome curiosity as a path toward innovation. Some see it as questioning orthodoxy or stirring up trouble. But asking questions to uncover new problems and drive your thinking is a critical step toward achieving innovation. So how do we bridge the gap between those two competing perspectives?

      • Creative Confidence Series
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    Learner Stories

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    Chee Ming Loh
    Chee Ming Loh Project Manager at Toyota Tsusho Corporation
    Robyn Russell
    Robyn Russell Regional Director at Unite Us
    Caio Barrocal
    Caio Barrocal Product Designer and MSc Student at the University of São Paulo
    Sofia Lopez Nunez
    Sofia Lopez Nunez CFO for Latin America at Caterpillar

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