Blog

  • Bridging the Gap Between the Future and Business Reality

    Designing for Emerging Business

    In this episode of our Creative Confidence Series, Joe Gerber, Managing Director of IDEO’s CoLab, talks about how to connect the dots between a vision of the future and a business that can make that vision a reality. Joe shares how the team at CoLab are using design fiction and cross-organizational stakeholder collaboration to uncover meaningful innovation and launch new ventures in the world of emerging technology, the Circular Economy, and more.

  • A Founder’s 5 Tips for Building a Mission-Driven Business

    Mighty Networks CEO on How to Build a Mission-Driven Business

    In this episode of our Creative Confidence Series, IDEO U Dean Suzanne Gibbs Howard speaks with Mighty Networks CEO and Founder Gina Bianchini about how to launch and lead a business when the future of that business is yet to be defined. Gina shares the story of how she spotted the market opportunity for Mighty Networks, built the business through experimentation and co-creation with the community, and continues to lead her team to push the boundaries of innovation.

  • Office Hours: Leadership Lessons with David Kelley

    David Kelley on camera

    In this Office Hours episode of our Creative Confidence Series, David Kelley, founder of IDEO and the Stanford d.school, chats with IDEO U Dean Suzanne Gibbs Howard and answers questions from our community on design thinking, creativity, and leadership. The interview has been edited for length and clarity. Listen to this episode on our podcast, and check out their full conversation to hear more of David’s thoughts on the core abilities of the most successful design thinking practitioners.

  • What Dance, Tennis, and Moving to Tokyo Taught This IDEO Partner About Collaboration

    Collaboration in action

    As an IDEO Partner and a Managing Director in the Tokyo office, Mike Peng has developed an ability to collaborate with all kinds of teams across many cultures and markets. With a background in neuroscience and wide-ranging personal interests including hip-hop dance, tennis, and the occasional reality TV show, Mike sources inspiration from many places. Leading up to the launch of our Cultivating Creative Collaboration online class, which Mike teaches, we caught up with him to chat about his passion for understanding human motivations, the role of creativity in teamwork, and what’s inspiring him lately.

  • Get More out of Your Journey Map With a Partnership Scan

    Journey Map Partnership Scan

    Journey mapping is a tool central to service design. It helps you better understand the interactions people have with your company and identify the moments that matter most. But journey maps can also serve another function—they’re an ideal guide for identifying parts of your customer’s journey where partnerships can play a key role.

  • To Unlock Innovation, Guide Your Team Through Creative Collaboration

    Collaboration in action

    In this episode of our Creative Confidence Series, IDEO Partner and Managing Director Mike Peng chats with IDEO U Dean Suzanne Gibbs Howard about creative collaboration—the method IDEO teams use to come up with innovative new ideas. Mike gives insight into our new course, Cultivating Creative Collaboration, that teaches you how to guide others through the creative collaboration process. He also shares tips for overcoming common challenges, why this way of working is necessary in today’s world, and how tension can be harnessed to unleash creative ideas.

  • Why Everyone Should Prototype (Not Just Designers)

    Prototype of an app using post-it notes on a phone

    In this episode of our Creative Confidence Series, IDEO Executive Design Director Chris Nyffeler chats with IDEO U Managing Director Coe Leta Stafford about the value of prototyping, how to create low-fidelity prototypes for digital products and services, and the role of technology in design. 

  • 4 Ways to Encourage Empathic Collaboration

    Empathic Collaboration

    Effective collaboration is fueled by empathy—an awareness of others and an ability to detect their emotions and understand their perspective. To come up with truly innovative solutions requires new ideas. And to bring new ideas to light requires seeking a diversity of perspectives and creating a welcoming space for people to share their ideas without fear of judgment. 

  • How to Ask For and Receive Feedback as a Leader

    How to Ask For and Receive Feedback as a Leader

    Being a good leader is as much about connecting with your people as it is about bringing knowledge and skills to the table. Feedback moments can build a deeper kinship with the people on your team and grow your capabilities as a creative, human-centered leader.

  • How Great Teams Leverage Tension as a Source for Innovation

    Daniel Coyle and Coe Leta Stafford, IDEO U

    In this episode of our Creative Confidence Series, New York Times bestselling author Daniel Coyle chats with IDEO Managing Director Coe Leta Stafford about his newest book, The Culture Code, three skills that the most successful teams have in common, and how high performing teams react to tension differently. He shares why these skills are important and tactical ways to implement them today, whether you’re leading a team or want to make a change from wherever you sit.

  • What is Design Thinking?

    Sketching a human figure

     

     

     

     

     

     

     

     

    Design thinking has a human-centered core. It encourages organizations to focus on the people they're creating for, which leads to better products, services, and internal processes. When you sit down to create a solution for a business need, the first question should always be what's the human need behind it?

  • Office Hours: Empathy Exercises with Jane Fulton Suri

    Mugs of coffee

    In this Office Hours episode of our Creative Confidence Series, Jane Fulton Suri, IDEO Partner Emeritus and Executive Design Director, chats with IDEO U Dean Suzanne Gibbs Howard and answers questions from our community on design research, empathy, and observation. The interview has been edited for length and clarity. Listen to this episode on our podcast, and check out their full conversation to hear more about Jane’s experience over her 30-year career at IDEO and in design research.