In our latest Creative Confidence Series Chat, Suzanne Gibbs Howard, Dean of IDEO U, chatted with Mathew Chow, Director of Organizational Design at IDEO San Francisco, about prototyping organizational change.

Facing change isn’t always easy—especially when it’s a competitor taking market share, a start-up suddenly disrupting the space, or a product becoming obsolete. IDEO partners with clients spanning a wide range of industries to develop the organizational structures, culture, and behaviors that drive their success, and ultimately to build creative capabilities within these companies so they can continue to innovate and adapt.

How do you build the capacity for continuous innovation within a company? Bryan Walker developed a curiosity for this challenge, designing for change, as he was trying to figure out how to help organizations get new ideas out in the world. As a partner at IDEO, he leads the IDEO Design for Change studio and is an instructor in the upcoming IDEO U course, Designing for Change.



It happens to the best of us. You’ve got a great idea and you’re excited to make it happen. But when you introduce this brilliant gem to the organization—wham! Up go the roadblocks. Obstacles to innovation can creep up when you least expect them.