What do you want to change? Even if you know in your bones that change in your organization or your network is desperately needed, it can be hard to put into words what it is exactly that needs to shift...and why. Defining this change and the desired outcome you seek is the first step toward building a plan that will deliver lasting change. Bryan Walker, IDEO partner and managing director and head of the Design for Change studio, says that before embarking on a change journey, you need to write a change statement to guide your work.

In this episode of our Creative Confidence Series, hear from Bryan Walker, a Partner and Managing Director at IDEO who leads IDEO’s Design for Change studio. He shares what’s different about IDEO’s human-centered approach to change and lessons from his work with clients across the world to inspire change—from culture shifts to growing innovation capabilities—in organizations big and small.

In our latest Creative Confidence Series chat, David Aycan, IDEO Products Managing Director, and IDEO U Dean Suzanne Gibbs Howard sat down to discuss how to effectively design for and implement change and ways to measure the impact of creativity in an organization.

In our latest Creative Confidence Series Chat, Suzanne Gibbs Howard, Dean of IDEO U, chatted with Mathew Chow, Director of Organizational Design at IDEO San Francisco, about prototyping organizational change.

Facing change isn’t always easy—especially when it’s a competitor taking market share, a start-up suddenly disrupting the space, or a product becoming obsolete. IDEO partners with clients spanning a wide range of industries to develop the organizational structures, culture, and behaviors that drive their success, and ultimately to build creative capabilities within these companies so they can continue to innovate and adapt.

How do you build the capacity for continuous innovation within a company? Bryan Walker developed a curiosity for this challenge, designing for change, as he was trying to figure out how to help organizations get new ideas out in the world. As a partner at IDEO, he leads the IDEO Design for Change studio and is an instructor in the upcoming IDEO U course, Designing for Change.



It happens to the best of us. You’ve got a great idea and you’re excited to make it happen. But when you introduce this brilliant gem to the organization—wham! Up go the roadblocks. Obstacles to innovation can creep up when you least expect them.