To celebrate the launch of our new Creative Leadership Workshop and Mike Peng’s return as IDEO’s CEO, we’re rounding up some of his most powerfu...

In one of our most popular recent episodes, we explored how AI is changing the way we design, collaborate, and tell stories. We had so many thought...

Explore how AI is becoming a creative partner in storytelling, prototyping, and content creation. Insights from Google DeepMind’s Matthieu Lorrain and IDEO’s Savannah Kunovsky.

Explore how to lead with human-centered design in a tech-driven world. Insights from Grace Hwang on ethical innovation, safety, and designing for impact.

Learn rituals and tactics you can try to find creative inspiration individually, in duos and in teams.

At IDEO, we know that our greatest tool for innovation and problem solving is creativity. But from the time we’re children, we’re taught that creativity is only for some people, or that it’s something you lose as you grow older. It’s considered fanciful, rather than intrinsic to good design, and even business. To us, it’s the most important part of what we do, and helps us open our minds to discovering new solutions to tough problems.



It happens to the best of us. You’ve got a great idea and you’re excited to make it happen. But when you introduce this brilliant gem to the organization—wham! Up go the roadblocks. Obstacles to innovation can creep up when you least expect them.

Read our list of books that have made us more curious, inspired and creative at IDEO U.

  When facing complex business problems, the traditional method of shear force and determination often falls short. To be successful, you need an ...

With every new year, we’re faced with excitement at the open slate ahead of us. We’ve collected some resources to help you take the next step in your career. Whether you’re trying to become a better leader, more creative thinker, or more compelling storyteller, we’re here to support you.

What challenges are top of mind for leaders today, why creativity is a counter intuitive solution to the challenges of today, and practical tips for how leaders can tap into their creativity to navigate tensions.

Learn about a career in experiential design from a designer at IDEO’s Play Lab.