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    Ideation & Prototyping Articles

    Ideation techniques that will help you come up with new solutions, plus tools and tips on creating prototypes to test new ideas early and launch with less risk.
    28 articles Ideation & Prototyping
    • All Prototypes Are Not Created Equal

      Prototyping the Cafeteria

      Looking for prototyping inspiration? Expand your definition of what a prototype is with these very different examples made by designers at IDEO.

      • Ideation & Prototyping
    • Learn More Before You Invest More

      Building early concepts of your ideas can help you avoid costly mistakes, and build something that your users will truly love. Brendan Boyle, partner at world-renowned design firm IDEO, explains the art of prototyping in more detail, and why it’s not just an activity for designers.

      • Ideation & Prototyping
    • Why Everyone Should Prototype (Not Just Designers)

      Prototype of an app using post-it notes on a phone

      In this episode of our Creative Confidence Series, IDEO Executive Design Director Chris Nyffeler chats with IDEO U Managing Director Coe Leta Stafford about the value of prototyping, how to create low-fidelity prototypes for digital products and services, and the role of technology in design. 

      • Ideation & Prototyping
    • Designing More Meaningful Digital Experiences

      Chris Nyffeler, Prototyping for Digital Experiences

      Chris Nyffeler is an Executive Design Director at IDEO, leading IDEO's community of interaction, visual, and user experience designers. He is also the instructor of our new class, Prototyping for Digital Experiences. As a design practitioner himself, Chris has led and worked alongside Fortune 100 executives, entrepreneurs, and IDEO teams. He's led programs to design experiences for everything from ATMs to smartphones to connected home devices. We caught up with Chris leading up to the launch of Prototyping for Digital Experiences to chat about his experience at IDEO, his journey to interaction design, and advice for others in the field.

      • Ideation & Prototyping
    • 3 Ways to Design Better Service Experiences

      How to Design Better Service Experiences

      In our most recent Creative Confidence Series chat, IDEO managing director and Human-Centered Service Design instructor Melanie Bell-Mayeda and IDEO U’s Coe Leta Stafford shared stories and tips about how to use service design to bring more meaningful experiences to customers and organizations.

      • Creative Confidence Series
      • Ideation & Prototyping
      • Service Design
    • Ways Design Can Help Educators Create Change

      A young student

      Teachers are the innovators education has been waiting for, and design thinking can help them activate their own creativity and solve the biggest challenges in education today. In our most recent Creative Confidence Series chat, Coe sat down with with Sandy Speicher, Managing Director of IDEO’s education practice and a strategic adviser to the K-12 Lab Network at the Stanford d.school, to discuss design thinking in education and how teachers can be powerful change agents for schools and education as a whole.

      • Creative Confidence Series
      • Ideation & Prototyping
    • How Experimentation Can Lead to a Successful Launch

      IKEA Concept Kitchen

      When teams explore and iterate with five or more different ideas rather than selecting one or two ideas and moving them forward, they are 50% more likely to successfully launch.

      • Experimentation
      • Ideation & Prototyping
    • Blockchain and Distributed Web: Why You Should Care

      Blockchain and Distributed Web

      When it comes to emerging technology, it’s often anyone’s guess what the future will hold. At IDEO U we are far from having a crystal ball and that’s why we advocate for “building to think” or, rather, making prototypes to learn how people react. To help get our heads around emerging tech, we invited our IDEO friends, IDEO CoLab, in for a Creative Confidence Series session about emerging tech (and why you should care).

      • Creative Confidence Series
      • Ideation & Prototyping
    • 6 Tips for Prototyping Service Design Experiences
      Prototyping a Service
      Service design includes all the intangible aspects of how an organization seeks to build a relationship over time with its customers. And one goal of prototyping these service design experiences is to bring tangibility to these intangible experiences.  Ready to make your own service prototypes? Here are Suz and Ilya’s tips and tricks.
      • Creative Confidence Series
      • Ideation & Prototyping
      • Service Design
    • How to Prototype a New Business

      Spiral from Desirability to Viability to Feasibility

      In our Creative Confidence series chat with IDEO CoLab Co-Managing Director Joe Gerber, we explored the world of business prototyping. In his early days as a Business Designer at IDEO, Joe noticed that experimenting and prototyping were an essential part of IDEO’s process and became curious about prototyping something complicated and abstract like a business.

      • Creative Confidence Series
      • Experimentation
      • Ideation & Prototyping
    • Divergent Thinking and the Innovation Funnel
      Testing to Learn with Brendan Boyle

      We sat down with IDEO Toy Lab Founder Brendan Boyle to talk about getting comfortable with divergent thinking and moving from ideation to real innovations in the marketplace. Here are a few of our favorite highlights...
      • Brainstorming
      • Creative Confidence Series
      • Ideation & Prototyping
    • Using Prototypes to Shape Future Technologies

      Testing out VR goggles

      As Managing Director of IDEO CoLab, Matt Weiss is passionate about bringing design to emerging technologies early in their development. Matt and his team bring a human-centered design lens to new technology to better understand its functionality and help shape its formation.

      • Ideation & Prototyping
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