When the company purpose focuses on making a meaningful change in the world, it stokes employees’ passion, inspires them, and injects powerful meaning into their work. 

Having recently joined IDEO, I was fascinated by the way design researchers can enter any situation, and instantly make people feel at ease. They can interview anyone, from wounded veterans to wedding planners, and encourage them to open up and share their unfiltered opinions. 

We sat down with IDEO Founder & Chairman David Kelley to hear his insights on how to empower employees and instill creative confidence throughout a team or organization.

As Partner Emeritus and an Executive Design Director at IDEO, Jane Fulton Suri continues to advance design insight and inspiration and develop future creative leaders.