We sat down with IDEO Partner Emeritus and Executive Design Director Jane Fulton Suri to hear about her experiences and insights as a pioneer of human-centered design and empathy in design research. 

Having recently joined IDEO, I was fascinated by the way design researchers can enter any situation, and instantly make people feel at ease. They can interview anyone, from wounded veterans to wedding planners, and encourage them to open up and share their unfiltered opinions. 

Claudia Fry, VP of People Operations at FiveStars shared with us how she goes beyond the conventional HR model and how the fresh mindset and insights she gained from IDEO U help her team shape the employee experience and enable the FiveStars team to do their best work.

We sat down with IDEO Chicago Executive Portfolio Director, Neil Stevenson to hear about the journey of establishing storytelling as part of IDEO’s culture and why IDEO now embraces storytelling as an essential element of design thinking.