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    Business Design Articles

    Tips and techniques to help you create a desirable, viable, and feasible business.
    15 articles Business Design
    • A Founder’s 5 Tips for Building a Mission-Driven Business

      Mighty Networks CEO on How to Build a Mission-Driven Business

      In this episode of our Creative Confidence Series, IDEO U Dean Suzanne Gibbs Howard speaks with Mighty Networks CEO and Founder Gina Bianchini about how to launch and lead a business when the future of that business is yet to be defined. Gina shares the story of how she spotted the market opportunity for Mighty Networks, built the business through experimentation and co-creation with the community, and continues to lead her team to push the boundaries of innovation.

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    • What is Business Design?

      At IDEO, we believe that you can design the parts of a business just like you can any product, service, or brand. As Amy points out, it’s about realizing that it’s not just product design that makes a company successful in the market—it’s about the business model, the revenue model, the operations, the strategy, and even the IT. It’s about blending the rigor of traditional business strategies and tools with design, all in the service of meeting a human need.

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      • Creative Confidence Series
    • Innovation Accounting: What It Is and How to Get Started

      Innovation Accounting

      One of the most important concepts in The Lean Startup, though, doesn’t fit on a sticker or a shirt. It’s not particularly catchy, involves a lot of math, and is about accounting.

      • Business Design
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    Robyn Russell Regional Director at Unite Us
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    Sofia Lopez Nunez CFO for Latin America at Caterpillar

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      Learn why creativity is essential for innovation and better understand the business case for building a creative and innovative team and organization.
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