Human-Centered Strategy Certificate

Make strategy accessible and actionable using principles of human-centered design

This certificate program will give you the tools and mindsets to design a winning strategy and ensure that strategy is actionable for your team and organization. In Designing Strategy, you’ll learn how to identify your strategic options and apply a customer-centric strategy process to help you make winning choices. In Activating Strategy, you’ll learn how to activate those choices by engaging stakeholders within your organization and building the shared understanding, alignment, and conditions teams need to deliver on strategy.

People across an organization make strategic choices every day. No matter where you sit in your organization, this program can help you ensure teams and individuals can move confidently from strategy to action.

Certificate Program Outcomes
  • Apply the Playing to Win strategy framework, a customer-centric method to create winning outcomes.
  • Enable others to take action on strategy by developing clear plans to assess, build, and mobilize your team's resources.
  • Translate strategy across functions and teams to achieve common goals and ensure the strategy is actionable and feasible.
  • Effectively organize, communicate, and activate strategy.
  • Help teams and individuals bring strategy to life through their everyday choices.
Skills You’ll Gain
Strategy Innovation Prototyping Resource Assessment
Format 2 Online Cohort Courses
Duration 3-4 Months
Time 4 Hours/Week
Download Syllabus Download Syllabus
Download Syllabus

Certificate Program Overview

  1. 1 Take Designing Strategy

    Unite rigor and creativity to create a successful strategy
    Cohort Course 5 Weeks
    Regular price
    $799
    Sale price
    $799
    Unit price
    per 
  2. 2 Take Activating Strategy

    New
    Human-centered approaches for bringing strategy to life
    Cohort Course 5 Weeks
    Regular price
    $799
    Sale price
    $799
    Unit price
    per 


  1. 3 Receive and Share Your Certificate

    After completing the two courses, you’ll receive your Human-Centered Strategy Certificate of completion via email as a downloadable PDF within 1-2 weeks of completing the final required course. Certificates are configured for uploading and sharing on LinkedIn.

    Your IDEO U Human-Centered Strategy Certificate

Commonly Asked Questions

  • Course Order
    We recommend you take Designing Strategy first to learn how to surface the bigger challenge you’re facing, come up with possibilities to tackle it, and test to make a strategic choice. Then, take Activating Strategy to learn how to activate those choices by engaging stakeholders within your organization and building the shared understanding, alignment, and conditions that teams need to move confidently from strategy to action. Because of the depth contained in these two courses, we do not recommend taking both courses at once.
  • Should I take the Human-Centered Strategy Certificate or Business Innovation Certificate?
    We believe most people would benefit from taking both certificates to get a holistic understanding of how to apply the three design thinking principles of desirability, viability and feasibility to strategy. However, Business Innovation is most applicable for individuals and teams focused on translating strategy into new products and offers (ideating and testing new ideas in the market). Human-Centered Strategy is for individuals and teams focused on operationalizing, producing, and delivering those products and offers.
  • I WORK AT A (NON-PROFIT, SCHOOL, GOVERNMENT, STARTUP, SMALL BUSINESS). IS THIS PROGRAM RIGHT FOR ME?
    Yes. Though some of the frameworks and thinking in these courses are rooted in business, they’re still highly applicable to anyone who wants to drive innovative initiatives at work and grow ideas, confidence, and influence in their organization. In both Designing Strategy and Activating Strategy, case studies, terms, and examples were created to help different individuals see themselves and their organizations in the work.
  • Completion Time
    The program typically takes between 3-4 months to complete if courses are taken consecutively. However, there is no deadline for certificate completion.
  • Certificate Requirements
    If you’ve completed either Designing Strategy or Activating Strategy as a part of another certificate program or on its own, it will count toward your certificate of completion.
Learn more about program details in our FAQs

Certificate Program Requirements

Human-Centered Strategy Requirements

Frequently Asked Questions

Certificate programs are comprised of multiple courses and typically take 3-6 months to complete. Once you complete all required courses, you will be awarded a certificate of completion. There is no deadline for the completion of the programs and you do not have to purchase all required courses at the same time to be eligible for a certificate.

While you can enroll in multiple courses concurrently, we strongly advise that you do so only if you are able to commit to a minimum of 5 hrs/week for each course (i.e. 10 hrs/week for 2 courses) to ensure the most valuable learning experience. If that does not feel feasible, we recommend taking the courses separately and exploring future dates on our course calendar.

Please make sure to select your desired cohort date for each course from the dropdown menu during checkout.

All of our courses are fully online and self-paced, so you can take them from any time zone, anywhere in the world.

During 5-week cohort courses, your course teaching team will host scheduled virtual community conversations which are optional. Timing will be announced during the first week of the course and is set to accommodate as many time zones as possible. Don’t worry if you aren’t able to make it, as these are purely optional.

Absolutely! We have had many teams go through our courses together with great success. For those taking our courses as a team, we provide a couple of additional benefits:

1. A Team Learning Guide, developed to provide your team with resources to facilitate offline discussion to complement the in-course experience.

2. A Manage Learners function, which provides visibility into your team's progress within the course.

3. The ability to create a private Learning Circle, which is a closed space for discussion on the learning platform specifically for your team.

For more information, visit our Team Learning page.

You can purchase a certificate by enrolling in all the courses associated with that certificate. You can see which courses make up a certificate in the Certificate Program Overview section on all certificate pages. When you click enroll in each cohort course, you will proceed to our checkout where we accept various credit cards, PayPal, or Shop Pay. 

We also offer installment plans which you can select at checkout if you use the Shop Pay method of payment. Available for U.S. learners at the moment.

What Others Are Saying

Jose Mateo
Jose Senior Internal Consultant Verizon Process Excellence and Innovation
Stephanie Morris
Stephanie Business Planning Coordinator Consumer Products Company
Denny Meadows
Denny Higher Education Strategist SilverFern Advisory
Lizardo Hernandez
Lizardo Director Solutions Management Energy Management Company
Human-Centered Strategy Certificate
Certificate Program

“Traditionally strategy is about creating a plan and roadmap for getting to a desired future state. This approach to strategy will help you make decisions today! It’s more about the choices you make today based on signals of the future than about the future itself.”

Jose New York, NY
Human-Centered Strategy Certificate
Certificate Program

“This course was tremendously valuable in terms of explaining the concepts and walking us through practice and real-life case scenarios. I found myself applying what I learned in my day-to-day without even thinking about it. It has changed the way I think on a deeper level.”

Stephanie Fort Collins, CO
Human-Centered Strategy Certificate
Certificate Program

“The concepts are solid, the faculty is credible (if not outright impressive), and the material is presented in an effective and efficient way. The learning community is engaged and supportive, and the tech tool is professional.”

Denny Seattle, WA
Human-Centered Strategy Certificate
Certificate Program

“This course brought a new perspective to traditional strategy building sessions. The concept of seeking external validation prior to selecting a strategic choice will challenge old ways of thinking.”

Lizardo Alpharetta, GA

The IDEO U Learning Experience

See

Our courses engage you through stories, expertise, and humor. Each lesson has a series of 3-5 minute videos that explain the why, what, and how of a specific topic. Plus we bring everything to life through case studies from around the globe.

Reflect

Our learning experiences have a variety of reflective activities to help you make the connections to your specific work challenges. Reflection is one of the most effective ways to deepen your professional impact.

Try

In order to develop new skills, you need to try them out through repeated practice and exposure to new contexts. Our courses provide opportunities to try out new behaviors online and through real-world projects.

Share

Knowledge is constructed through interaction with others—which is the foundation of our cohort experience. It’s through sharing and discussing with qualified teaching leads and a global peer network that you build greater understanding.

See

Our courses engage you through stories, expertise, and humor. Each lesson has a series of 3-5 minute videos that explain the why, what, and how of a specific topic. Plus we bring everything to life through case studies from around the globe.

Try

In order to develop new skills, you need to try them out through repeated practice and exposure to new contexts. Our courses provide opportunities to try out new behaviors online and through real-world projects.

Reflect

Our learning experiences have a variety of reflective activities to help you make the connections to your specific work challenges. Reflection is one of the most effective ways to deepen your professional impact.

Share

Knowledge is constructed through interaction with others—which is the foundation of our cohort experience. It’s through sharing and discussing with qualified teaching leads and a global peer network that you build greater understanding.