As a Design Director at IDEO, Jenn Maer is a creative leader, brand strategist, and storyteller. Jenn is happiest when creating stories and projects that bypass the brain’s radar and go straight to the heart. She leads IDEO U’s Storytelling for Influence course.
We sat down with Jenn to hear about her storytelling process and career as a storyteller.
Everyone in business and design is talking about storytelling these days, and this seems like a good thing: if we can replace the dreary powerpoint decks with tales that win hearts and minds, then life for everyone will be better. But before you jump on the storytelling bus, make sure you're aware of the seven deadly sins...
Claudia Fry, VP of People Operations at FiveStars shared with us how she goes beyond the conventional HR model and how the fresh mindset and insights she gained from IDEO U help her team shape the employee experience and enable the FiveStars team to do their best work.
We sat down with IDEO Chicago Executive Portfolio Director, Neil Stevenson to hear about the journey of establishing storytelling as part of IDEO’s culture and why IDEO now embraces storytelling as an essential element of design thinking.