Foundations in Design
"The main tenet of design thinking is empathy for the people you're trying to design for. Leadership is exactly the same thing—building empathy for the people that you're entrusted to help."
—David Kelley, founder of IDEO
Get Started in Design Thinking
Gain a practical understanding of the design thinking approach through our Foundations in Design Thinking Certificate. Earn the certificate by completing the Insights for Innovation and From Ideas to Action courses.
We believe in learning by doing. In these courses you'll learn through engaging video lessons, hands-on activities, sharing insights, and gathering feedback. Gain fresh perspective that will expand your thinking and push you to bold new ideas through practice and discussion with the IDEO U community. Building design thinking skills requires practice and pushing outside your comfort zone.
Once you complete your Foundations in Design Thinking Certificate, to further deepen your skills and advance your practice, explore our Advanced Design Thinking Certificate.
INSIGHTS FOR INNOVATION
In this course you will learn and practice five skills for insights:
"Listen with your eyes" and discover what people really care about.
Learning from Extremes
Stretch your thinking beyond assumptions and get to bolder ideas.
Conduct interviews to get deeper, more honest responses.
Learn what it means to "walk in someone else's shoes."
Craft compelling insights that will inspire innovation.
January 16 - February 24, 2019
FROM IDEAS TO ACTION
In this course you will learn and practice three skills for moving from ideas to action:
The Art of Ideating
Go beyond brainstorming—learn techniques for coming up with innovative ideas.
Make your ideas tangible, so you can gather feedback from others.
Iterating Your Way Forward
Get results faster by evolving your idea to be more desirable, feasible, and viable.
February 27 - April 7, 2019
"This course rocks!!!! You guys nailed it. Kudos to the telling and showing of real cases. Genius. And the activities are great."
— Tracy B., Business Professor, Cornell University
"Fantastic content, excellent format, very engaging, interesting materials, and just plain fun. This is one of the best courses I've taken online."
— Fernando, Director of Global Delivery Model Services, PwC
Click the questions below for more information. If you don't find what you're looking for, email us at email@example.com.
- What is the Foundations in Design Thinking Certificate?
IDEO U is an online school where anyone can unlock their creative potential and solve complex problems through design thinking. There's no shortage of challenges to tackle, and we believe the world needs more creative leaders to solve these challenges. At IDEO, we've applied design thinking to complex challenges in healthcare, transportation, technology, the public sector and more. We use these techniques everyday and hope you will too.
Gain a practical understanding of the design thinking approach through our Foundations in Design Thinking Certificate. Earn the certificate by completing the Insights for Innovation and From Ideas to Action courses. IDEO U courses are action oriented and you'll learn by seeing, trying, sharing, and reflecting on the concepts.
Through this certificate, you'll gain the foundational skills and mindsets of design thinking and be able to display your comprehension of the design thinking concepts and methods.
Read more about how IDEO U teaches under the "How does IDEO U work?" section.
- How do I sign up and pay for an IDEO U course or class?
Visit our website at https://www.ideou.com/pages/design-thinking-certificate. You'll need a credit card for payment via our secure payment system or can pay using your PayPal account. Registration should be pretty seamless, no matter where you might be in the world.
- How do I purchase and enroll in the certificate program?
The Foundations in Design Thinking Certificate requires you complete both the Insight for Innovation and From Ideas to Action courses. The courses are built so that you can take them in any order.
You can either purchase the courses individually or you can purchase the courses paired together. Just be sure to select paired courses offered during a timeline that works best with your schedule. You can find the dates of course runs available on our homepage at www.ideou.com.
- How do I purchase more than one seat for a team?
We currently require that learners looking to purchase more than one seat for the Foundations in Design Thinking Certificate to let us know by emailing firstname.lastname@example.org and we take care of the process of payment and enrolling for you.
- How much does IDEO U's Foundations in Design Thinking Certificate cost?
We do not charge an additional fee for the Foundations in Design Thinking Certificate. The cost of the certificate is the combined cost of the two courses: Insights for Innovation ($399) and From Ideas to Action ($399) at $798 (plus tax where applicable).
- How come I paid but still can't log in or see the course?
Once payment for your purchase has been processed, you'll receive an order confirmation email and a separate welcome email containing details on how to login and get started. This can take up to 2-3 business days. If you cannot locate your welcome email, please check your trash or spam folders and email email@example.com if you need assistance.
- What is required to earn the Foundations in Design Thinking Certificate?
Individuals will be issued the Foundations in Design Thinking Certificate after successful completion of both the Insights for Innovation and From Ideas to Action courses.
Successful completion requires the following:
- Watch all videos.
- Complete and submit to the platform all assignments.
IDEO U courses are self-paced during the published course dates, meaning you can tackle the assignments and watch the videos when it suits your schedule. But we do provide a recommended timeline so that you can keep pace with the course community. Each course has a set start and end date, so be sure to check that you have enough time to complete the course during this allotted time before enrolling. We recommend allotting 3-5 hours per week for course work to get the most out of the experience.
Once the course starts, if you watch all the videos and complete the assignments and final project, you'll receive an IDEO U Certificate of Completion for each individual course. Shortly after you have completed the second course, and it's been verified by our team, you'll receive your Foundations in Design Thinking Certificate.
- When will my certificate be issued?
Once each course starts, if you watch all the videos and complete the assignments and final project, you'll receive an IDEO U Certificate of Completion for the individual course. Shortly after you have completed the second course, you'll receive an email with details around the Foundations in Design Thinking Certificate.
- Will my work or assignments be reviewed by an instructor?
The courses consist of interactive videos, activities, project challenges, and feedback from experienced guides and a community of like-minded learners. While we cannot guarantee that every assignment will be reviewed by a member of IDEO U, you'll have access to your Teaching Team and are encouraged to reach out to them on your course's discussion boards. We also encourage you to reach out to the student community to hear others' ideas.
- What if I have already taken an IDEO U course?
The Foundations in Design Thinking Certificate is built to allow our learners to take either of the certifying courses (Insights for Innovation and From Ideas to Action) in any order, and when it works best with their schedule.
If you've already taken Insights for Innovation and received the course certificate of completion, you can register to take From Ideas to Action and once completed, will receive the course certificate of completion and the Foundations in Design Thinking Certificate via email. Similarly, if you've already taken From Ideas to Action and received the course certificate of completion, you can register to take Insights for Innovation and once that is completed, receive the course certificate of completion and the Foundations in Design Thinking Certificate.
Other IDEO U courses do not apply toward the Foundations in Design Thinking Certificate.
- How do I apply?
Because the certificate is for a foundation in design thinking, there is no application process. We encourage anyone interested in utilizing design thinking practices in their work to enroll in the certificate program.
- How does IDEO U work?
Through a series of 3-5 minute videos, we illustrate important skills and mindsets. Then we show you how to take action.
We believe in learning by doing. Assignments invite learners to try their new skills in both online activities and offline through real-world projects.
Sharing deepens learning. Learners complete assignments on their own, but then share with others from their organization and across the IDEO U community to get feedback.
Reflecting on new learnings makes them stick. Learners begin thinking about how to incorporate their newly minted skills into day-to-day work.
- Why are your multi-week courses online-only and not in-person?
IDEO U's multi-week courses in the Foundations in Design Thinking Certificate allow learners to:
- Accomplish far more than they would in a brief, in-person workshop.
- Put design thinking into action and engage with a global community.
- Work at their own pace, on their own time.
- Not worry about coordinating schedules or diverting people from their day-to-day work.
- I have already taken these courses. Am I eligible for a certificate?
If you completed the course requirements, you will receive an email with the Foundations in Design Thinking Certificate via email. If you haven't received that email or if you have any questions at all, please reach out to us via firstname.lastname@example.org.