Go Deeper with Certificate Programs
Power of Purpose is part of a certificate program:
What You'll Get
Introduction
3 Video Lessons
- The Power of Purpose—Getting to a more meaningful why
- The Power of Purpose—The reason to exist beyond profit
- Leading Through Purpose—The story of Cadillac Fairview
1 Activity
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Finding Your Purpose: Reflect on your purpose and impact you want to have on people’s lives
Lesson 1: See it
1 Video Lesson
- See It—Spotting purpose in your work
1 Assignment
-
See It: When finding your purpose, begin by looking at the past. Don't merely project into the future or imagine how it might show up. Where has it shown up already?
Lesson 2: Name it
3 Video Lessons
- The Chocolate Cake Study—What really matters more than batter
- Purpose Statement Game—(Sadly) no cash prizes
- Name It—The poetry in purpose
1 Assignment
-
Name It: Generate the inspiration that will bring your purpose statement from the previous activity to life.
Lesson 3: Do it
2 Video Lessons
- Do It—Living your purpose
- More from Cadillac Fairview—Quick wins and bold moves
1 Assignment
-
Do It: Create a plan to bring your purpose to life through action.
Conclusion
1 Video Lesson
- Final Thoughts—A joyful struggle
1 Assignment
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Final Reflection: Reflect on your experience and think about how you might bring more meaning to your work and the systems around you.
Meet Your Instructor
Joe Brown
Portfolio Director at IDEO
Prior to IDEO, Joe taught courses in Marketing and Organizational Behavior at the Stanford Graduate School of Business, where he also earned his MBA. Before that, he edited textbooks for the SAT, moonlighted as an interaction designer, and sold art in several New York galleries.
Joe Brown
Portfolio Director at IDEO
Joe leads work centered on helping companies organize to build their future—creating the cultures, communities, structures, and systems they need to succeed. That means Joe is often tangled up in building new innovation labs, rethinking product development, and scaling new capabilities. Joe has also helped several dozen companies become purpose driven—not just creating purpose statements, but bringing purpose to life at every level of the company.
Prior to IDEO, Joe taught courses in Marketing and Organizational Behavior at the Stanford Graduate School of Business, where he also earned his MBA. Before that, he edited textbooks for the SAT, moonlighted as an interaction designer, and sold art in several New York galleries.
Deepen Your Learning
Downloadable Workbook
Practical Activities
Certificate of Completion
FAQs
We offer three types of courses: self-paced courses, cohort courses, and certificate programs. On-demand courses allow you to start, learn, and finish a course completely on your own schedule. Since courses are on-demand, there's no community experience of going through the material with other learners at the same time. There is no teaching team providing feedback on your submissions.
Cohort courses run on a set calendar with fixed start and end dates. You will be learning alongside other learners, but still have the flexibility to work at a pace that fits your own schedule—there aren't mandatory live components. In cohort courses, you'll have access to a teaching team who will answer your questions and give feedback on your assignments throughout the course. Self-paced courses allow you to start, learn, and finish a course completely on your own schedule. Since courses are on-demand, there's no community experience of going through the material with other learners. In on-demand courses, there is no teaching team providing feedback on your submissions.
Upon completing a course, the certificate and digital badge for the course will automatically become available to you on your profile page within 24 hours. There, you can view your certificate, download it, and access your Credly badge. We've partnered with Credly, a leading digital credentialing platform, to provide learners with a digital badge that they can share on social media, email signatures, or add to their LinkedIn profiles or resumes.
IDEO U courses are not currently eligible for university credit.
You'll need a stable internet connection and a device (computer, tablet, or phone) with a modern web browser such as Chrome, Firefox, Safari, or Edge. Some course activities may work better on a computer than a mobile device. You'll also need to be able to view videos, which requires a browser that supports HTML5 video.
Once you enroll in a course, you can access it by logging into your IDEO U account at ideou.com and clicking on your profile icon in the upper right corner. Then click on "My Courses" to see all of your enrolled courses. Click on the course you want to access to go to the course page. Your courses are always available in your account, even after the course end date.
We offer refunds for on-demand courses if you haven't accessed the course content yet. If you've accessed the course content, we are unable to provide a refund. To process a refund, contact us.
Yes, we do! We offer group pricing when you purchase 5 or more seats for the same course. Contact us at learner-success@ideou.com to get a quote.
Loved by Learners Across the Globe
Power of Purpose
“I am convinced that this is one course which everyone in my organization should take. This class taught me how defining a purpose helps everyone to connect to the final outcome and impact it has on everyday life in the organization, in the team, and at a micro-level on an individual.”
Power of Purpose
“Content was very useful and organized in a way that kept me engaged. Loved the variety of video, reading and activities. I also appreciated the link to the studies so I could dig in further on some topics.”
Power of Purpose
“By acknowledging a purpose for my work, I am motivated and connected to every email, assignment, and project. This course has allowed me to see the bigger picture of my work. I would encourage everyone and anyone to take this course to align their purpose with their passions!”
Power of Purpose
“I just love how fresh your courses feel and sound. Your design sense comes through and helps me see information or ideas I've come across before in new ways. I also love that you always give me new exercises or ideas that are simple and powerful.”
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Enroll As a Team
The practice and application of design thinking, innovation, and creativity is highly collaborative and team based—which is why we believe that learning is better together. Take a course as a team and develop new skills and mindsets, have deeper discussion during course kickoff and debrief sessions, and build a shared understanding.
