IDEO U

Insights for Innovation: January 11 - February 26

 

$ 399.00

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Learn IDEO’s approach to gathering human-centered insights that fuel innovation.

Course Description:

Insights for Innovation will encourage you to see the world differently, so you can uncover deep insights that help you solve problems in new ways.

Course Details:

In this course you will learn and practice five skills for insights:

  1. Observing: “Listen with your eyes" and discover what people really care about.
  2. Learning from Extremes: Stretch your thinking beyond assumptions and get to bolder ideas.
  3. Interviewing: Conduct interviews to get deeper, more honest responses.
  4. Immersive Empathy: Learn what it means to “walk in someone else’s shoes.”
  5. Sharing Insights: Craft compelling insights that will inspire innovation.

    What Our Learners Are Saying

    Fernando
    Fantastic content, excellent format, very engaging, interesting materials, and just plain fun. This is one of the best courses I've taken online.

    —Fernando
    Director - Global Delivery Model Services, PwC

    Santosh
    Good structure, material, and great team.

    —Santosh
    Senior Software Engineer, Roku

     

     What You’ll Do:

    • Watch interactive videos. They’re bite-sized (1-5 minutes).
    • Practice what you’ve learned through interactive activities. We believe in learning by doing here.
    • Tackle a project challenge. You can solve anything creatively!
    • Share your ideas. You’ll have the support of experienced guides and a community of like-minded learners.   
    • Pace yourself. You can set your own drumbeat for this course and get the full experience even with a busy schedule.

    Taste of the Learning Experience:

    ​You can learn a whole lot about people from what they carry in their bags. ​In the video below, get curious about the lives of others. 

    Estimated Time Commitment: 30 minutes–4 hours per week (over 6 weeks). We've designed an experience with layers of content for all appetites. 

    What You’ll Get:

    • A flexible skill set to discover new insights.
    • A course toolkit to keep practicing your skills.
    • Feedback from experienced designers and a community of like-minded learners.
    • Completed work that you can share with others.
    • A Certificate of Completion to post on your professional network.

    About Your Instructors

    COE LETA STAFFORD

    As IDEO's Global Design Director for Insights, Coe Leta keeps IDEO's methodologies on the cutting edge, making them more digital, data rich and playful. She leads teams through the Design Research process to understand people’s needs, reveal insights, and inspire innovative solutions.

    Coe Leta's work has won several international awards and has been featured in the New York Times and Wired. She has a Ph.D. in Cognition and Development from U.C. Berkeley and regularly teaches at Stanford University’s d.School.

    JANE FULTON SURI

    Jane Fulton Suri is a Partner and Chief Creative Officer at IDEO. Jane founded IDEO’s practice of human-centered insights, pioneering approaches that spread throughout organizations across the globe. To increase access to this approach, Jane published IDEO’s Method Cards and Thoughtless Acts? Observations on Intuitive Design, a collection of snapshots that depict the subtle and creative ways in which people interact with the world.

    As a popular public speaker, she regularly addresses design and business audiences, and lectures at Stanford, Harvard and other universities internationally.

     

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