From Ideas to Action: September 14 - October 19

$ 399.00


$ 399.00

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Course Description:

From Ideas to Action will show you how to generate creative ideas and bring those ideas to life, so that others can experience your vision of the future. In this course you will learn and practice three skills for moving from ideas to action:

  1. The Art of Ideating: Go beyond brainstorming – learn techniques for coming up with innovative ideas
  2. Rapid Prototyping: Make your ideas tangible, so you can gather feedback from others
  3. Iterating Your Way Forward: Get results faster by evolving your idea to be more desirable, feasible, and viable


Leonardo C.
This is an excellent course with great, experienced professionals. The content is good and the videos and exercises really take you through a learning experience, which is good for adult learning. Finally, the time and pace fit reasonably in an executive work schedule.

—Leonardo C.
Head of Innovation Management, Large Brazilian Company, 10,000+ Employees

Jeff K.
From Ideas to Action helped us understand how we could move faster to meet the needs of our people all over the world. We immediately applied our learnings to a real challenge. The course helped us quickly move to pilot and have impact.

—Jeff K.
Chief of Knowledge and Learning, Peace Corps

Jim O.
The course was fun, useful, and practical.

—Jim O.
Vice President Pharmacy Services, Kentucky One Health

Caron B.
The content is important, course engaging, and format user­ friendly.

—Caron B.
Innovation Manager, Clif Bar & Company

Tracy B.
This course rocks!!!! You guys nailed it. Kudos to the telling and showing of real cases. Genius. And the activities are great.

—Tracy B.
Business Professor, Cornell University

Lici D.
I got a lot out of the course. I feel that I have a good foundation of some basic principles of Design Thinking and I had fun applying them. I was actually surprised with my final project and the progress that I made.

—Lici D.
Siemens PLM Software, Director of Presentation & Multimedia Services

How it Works:

  • Watch short videos (1-5 minutes each) that explain IDEO’s methodologies
  • Learn how IDEO’s top design thinking practitioners have applied these techniques through video case studies
  • Connect with a global community of learners around provoking discussion questions, supported by IDEO U Community Guides
  • Practice key concepts through interactive activities
  • Apply what you learn to a project challenge
  • See and learn from how others approach their projects
  • Give feedback on your classmates’ ideas and get their input on yours
  • Get your questions answered live in office hours

Taste of the Learning Experience:

In this video from the course, IDEO toy designer Adam Skaates shares how his team took 15 minutes to build a prototype that answered key questions about the design of a new product for Disney.

    Time Requirement:

    The course is self-paced over five weeks  you decide how much time you want to invest based on your goals, which might be to:

    • Watch and reflect (30-60 minutes per week): Deepen your understanding through course videos and discussions
    • Practice (1-3 hours per week): Apply what you learn to activities and assignments
    • Create (you decide): Generate ideas and develop a prototype by applying course lessons to a project challenge

    What You’ll Get:

    • A flexible skill set that will help you develop, prototype, and iterate on your ideas
    • A course toolkit (PDF) that captures the lessons of the course for you to apply long after it closes  
    • Completed work that you can share with others
    • A certificate and course badge to post to your professional network
    • A network of peers that spans across industries and functions

      About Your Instructor


      Brendan Boyle believes that play is the key to innovation. This philosophy guides his work as a toy inventor, consulting associate professor at Stanford University’s d.School, and Partner at IDEO. He founded the Toy Lab to explore kid-centered solutions to the challenge of boredom. Under his leadership, the Toy Lab has invented and licensed hundreds of toys and archetypes, including the best-selling app Elmo Calls with Sesame Street.

      Brendan also consults with companies about redesigning their organizational behavior to include space for play, wrote the course From Play to Innovation offered at Stanford’s d.School, and co-authored the award-winning encyclopedia of never-before-seen inventions, The Klutz Book of Inventions.