Prototyping with AI

Build AI into your prototyping process with purpose, confidence, and playfulness.
Preview Course

AI lets us move from idea to prototype faster than ever, but speed alone isn’t the goal. This course teaches you how to pair that speed with purpose, enabling you to explore more directions with intention, curiosity, and a human-centered approach.

You’ll learn to work with AI to build prototypes that spark meaningful feedback and insights—the kind that lead to better decisions about the products and services you create. Through hands-on lessons, you’ll experiment with new tools, rethink what “good” looks like, and build confidence in your own creative process. Learn the mindsets and approaches to confidently integrate AI into your work—and build in-demand skills that keep your creativity and career moving forward.

Course Outcomes
  • Prototype with AI tools, expanding creative possibilities while keeping prototypes focused on feedback that drives better decisions. 
  • Develop a strong point of view on AI and establish best practices for using the tools thoughtfully and responsibly in service of your creative process. 
  • Build friction into your AI workflows to create space for critical thinking, unexpected discoveries, and the human moments that lead to better ideas.
  • Make design more collaborative and inclusive by using AI as a creative tool to invite people to imagine and make alongside you.
  • Embrace a learning mindset grounded in curiosity, experimentation, and reflection that will keep you resilient and future-ready as AI evolves.
Who This Course is For

This course is for learners who want to explore what’s possible with AI without needing deep technical skills. You’ll find value in this course if you’re:

  • A product manager, project manager, innovation manager, or creative professional exploring how AI can enhance your workflow and help you create more impactful prototypes.
  • Leading your team to integrate AI into their work and grow their AI capabilities and confidence.
  • Seeking practical, ethical, and playful ways to experiment with AI to boost creativity and gain relevant work skills.
  • Motivated to experiment, learn, and grow—not to become an AI expert overnight.
  • Ready to build on what you learned in our AI x Design Thinking Workshop and enhance your prototyping skills with AI.
Skills You’ll Gain
Prototyping AI Mindsets Responsible AI Use Prompt engineering Augmented Coding
Format Online Self-Paced Course
Start Date Start Anytime*
Quantity
Time 8-10 Hours
Price
Regular price
$499
Sale price
$499
Unit price
per 
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*90-day access from date of purchase.

Save $100 with the AI x Design Thinking Essentials Bundle: Prototyping with AI and AI x Design Thinking workshop or course.

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What You'll Learn

Introduction: Start with Intention

Ground yourself in human-centered principles for prototyping with AI and give yourself permission to play, experiment, and imagine new possibilities.

Lesson 2: Rethink Fidelity

Understand how AI breaks the connection between fidelity and effort, and practice techniques for countering AI's tendency to produce detailed outputs that can overwhelm early feedback.

Lesson 3: Design with Friction

Discover why fast, frictionless AI workflows can flatten the creative process, and learn techniques for designing rituals that help you stay in the messy, generative middle a little longer.

Lesson 4: Roleplay with AI

Experiment with creative ways to engage AI by leveraging its ability to take on different perspectives, helping you orient around problems, pressure test ideas, and build more informed prototypes.

Lesson 5: Co-design with People

Make the design process more collaborative and inclusive by inviting people into the conversation and using AI as a tool to elevate their voices and ideas, not replace real human experiences.

Lesson 6: Augmented Coding

Discover how AI coding tools help you rapidly prototype interactive digital experiences, turning ideas into working apps you can test and iterate on immediately.

Conclusion: Stay Resilient

Consider the mindsets essential for learning and working with 
AI—mindsets that transcend any single tool or model—and how these will help keep you resilient, relevant, and future-ready as AI continues to evolve.

Meet Your Instructors

Takashi Wickes

Senior Interaction Design Lead, IDEO

Based in the IDEO Play Lab, Takashi has applied his expertise in prototyping, visual delight, and the science of play to solving complex challenges across industries. Takashi’s work has spanned from leveraging video game mechanics to help people quit smoking, using digital-physical prototyping to design and research unconventional interfaces, and applying the build mindset of toy invention to pilot new ideas in-market.

More About Takashi

Deepen Your Learning

Product FAQs

The Prototyping with AI Course is designed for leaders, project managers, innovators, and creative professionals who want to learn how to use AI tools thoughtfully—not as shortcuts, but as collaborators in the creative process. It’s for anyone who wants to bring more creativity, experimentation, and humanity into their prototyping process using AI.

No prior AI experience is required. You’ll learn approachable ways to use AI as part of your creative workflow, with guided examples and prompts you can try right away. Whether you’re new to AI or already experimenting with tools like ChatGPT, you’ll gain mindsets and methods to use them more intentionally.

There are no required prerequisites, but if you’re new to prototyping, you might start with From Ideas to Action to learn the foundations of rapid experimentation and testing. If you’re new to design thinking or looking for a deeper dive, you may want to start with our AI x Design Thinking Certificate. To develop foundational skills in integrating AI into the design thinking process with confidence check out our AI x Design Thinking Workshop Series.

If you want to deepen your design practice, consider Insights for Innovation to learn how to surface and design for customer needs or Leading for Creativity to build the skills to lead teams through uncertainty.

You’ll see examples using tools such as ChatGPT, AI image-generation platforms like Midjourney, Veo for video, and ElevenLabs for voice narration and music. However, this course is tool-agnostic—you’ll learn creative mindsets, ethical considerations, and prototyping strategies that apply across any AI platform. As tools evolve, your ability to adapt and experiment thoughtfully will be your greatest advantage.

AI prototyping is the practice of using artificial intelligence as a creative assistant to help you explore ideas, build early versions of concepts, and gather feedback faster. In this course, you’ll learn how to combine AI’s speed with human insight, empathy, and imagination to create prototypes that are not only efficient, but meaningful and human-centered.

Yes. You can complete all of the activities in this course using free versions of popular AI tools. You may see a few examples that use features available only in paid plans, but everything you need to practice the core skills and mindsets of AI prototyping can be done with free tools

Absolutely. This course focuses on the mindsets and creative approaches that help you use AI thoughtfully—not on the technical settings of specific tools. As platforms evolve, you’ll be equipped with adaptable frameworks and ways of thinking that apply to any AI technology. Whether you’re using today’s tools or exploring the next generation of AI, the principles you’ll learn here will continue to guide your process.

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