Go Deeper with Certificate Programs
Designing for Change is part of a certificate program:
What You'll Get
Week 1: Introduction
Week 1: Introduction
Watch a sneak peek
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Designing for Change—sneak peek of the class
2 Video Lessons
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Designing for Change—Dr. Reddy’s case study
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Circle of Purpose—A look inside human systems
1 Assignment
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Craft your Change Statement: Sketch and complete the sentence: "I want to change (present state) in order to (desired outcome)."
1 Discussion
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When has change led to something beautiful in your life?
Week 2: Mobilizing People
Week 2: Mobilizing People
3 Video Lessons
- The Potential for Change—Start with people
- Framing the Change—Why your change matters
- Forming Your Coalition—Organize people for action
1 Assignment
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Mobilizing People: Frame your change in order to build your coalition.
2 Discussions
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Have you ever felt like you were swimming upstream trying to change something?
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Share a frame that got you excited or, even better, inspired you toward action.
Week 3: Taking Action
Week 3: Taking Action
2 Video Lessons
- Beacons for Change—People support what they create
- How to Build a Beacon—Start small, start now
1 Assignment
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Taking Action: Let's get our hands dirty and start building a beacon.
1 Discussion
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When have you seen a symbol of change that made you want to join in?
Week 4: Growing Change
Week 4: Growing Change
3 Video Lessons
- Redesigning Conditions—Change can’t happen without friction
- The Power of Storytelling—How to recruit more believers
- The Snowball Effect—Institutionalizing change
1 Assignment
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Growing Change: Write the story of your beacon for change prototype
2 Discussions
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When was a time you experienced friction?
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When was a time that a story really inspired you?
Week 5: Conclusion
Week 5: Conclusion
1 Video Lesson
- Final Remarks—Change is a journey
1 Assignment
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Final Reflection: Reflect on where you are now and dream of where you want to go to help you set intention and direction.
1 Discussion
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What will you take away from this course to design for change?
Meet Your Instructor
Bryan Yuji Walker
Partner and Managing Director at IDEO San Francisco
Bryan leads the Design for Change studio, helping leaders transform their organizations in pursuit of innovation, adaptability, and impact. His work has won design awards and recognitions, and he lectures at several universities. Bryan has degrees in anthropology and design from Oxford and Cornell.
Bryan Yuji Walker
Partner and Managing Director at IDEO San Francisco
Bryan leads the Design for Change studio, helping leaders transform their organizations’ cultures and businesses in pursuit of innovation, adaptability, and impact.
Bryan is curious about the future of work and how design can affect and support change within complex human systems. Together with his clients, he’s exploring what corporate leaders can learn from entrepreneurs and venture capitalists; how technology, a new generation of employees, and a shifting marketplace is redefining the workplace experience; and how leaders can drive change by movement as opposed to mandates.
Bryan earned a master’s degree in social anthropology from Oxford University and a bachelor’s degree in design and environmental analysis from Cornell. Outside the office, he can be found chasing the perfect wave.
FAQs
We offer three types of courses: self-paced courses, cohort courses, and certificate programs. Cohort courses run on a set calendar, with fixed start and end dates. Course learning is self-paced within those dates and requires approximately 4-5 hours per week over 5 weeks. Courses consist of videos, activities, assignments, access to course teaching teams, and feedback from a global community of learners. There are also optional 1-hour video Community Conversations, held weekly by the teaching team.
All of our cohort courses are fully online, so you can take them from any time zone, anywhere in the world. With our cohort course experience, while you'll be learning alongside other learners, you'll still have the flexibility to work at the pace that fits your own schedule. There aren't mandatory live components, so you don't have to worry about having to log in at a specific time. At the same time, you'll have access to a teaching team who will answer your questions and give feedback on your assignments throughout the course.
Cohort courses run on a set calendar with fixed start and end dates. You will be learning alongside other learners, but still have the flexibility to work at a pace that fits your own schedule—there aren't mandatory live components. In cohort courses, you'll have access to a teaching team who will answer your questions and give feedback on your assignments throughout the course. Self-paced courses allow you to start, learn, and finish a course completely on your own schedule. Since courses are on-demand, there's no community experience of going through the material with other learners. In on-demand courses, there is no teaching team providing feedback on your submissions.
Upon completing a course, the certificate and digital badge for the course will automatically become available to you on your profile page within 24 hours. There, you can view your certificate, download it, and access your Credly badge. We've partnered with Credly, a leading digital credentialing platform, to provide learners with a digital badge that they can share on social media, email signatures, or add to their LinkedIn profiles or resumes.
IDEO U courses are not currently eligible for university credit.
You'll need a stable internet connection and a device (computer, tablet, or phone) with a modern web browser such as Chrome, Firefox, Safari, or Edge. Some course activities may work better on a computer than a mobile device. You'll also need to be able to view videos, which requires a browser that supports HTML5 video.
Once you enroll in a course, you can access it by logging into your IDEO U account at ideou.com and clicking on your profile icon in the upper right corner. Then click on "My Courses" to see all of your enrolled courses. Click on the course you want to access to go to the course page. Your courses are always available in your account, even after the course end date.
We offer a 10-day satisfaction guarantee for our cohort courses (starting from the course start date). If you're unhappy with the course for any reason, reach out to us within 10 days of the course start date and we'll give you a full refund. To process a refund, contact us.
Yes, we do! We offer group pricing when you purchase 5 or more seats for the same course. Contact us at learner-success@ideou.com to get a quote.
Collaborate with a Global Community
Work with Expert Coaches
Our teaching team has extensive applied industry knowledge. They'll help deepen your understanding and application of the course content by facilitating written discussions, live video moments, and assignment feedback.
Expand Your Network
Join virtual live discussion groups for deeper conversation, reflection, and connection led by teaching team members and available multiple times a week across time zones.
Receive Feedback
Gain tips, techniques, and a downloadable feedback guide; and share and receive feedback on assignments from peers.
Loved by Learners Across the Globe
Designing for Change
“This course gives you a vision of the power to change things. With a little order, structure, and know-how to disseminate an idea well, you can change an entire organization. You can also implement these methods in your own life, with your own challenges.”
Designing for Change
“Love the way IDEO sets up the course and encourages dialogue. I learn as much from my fellow participants as I do from the course content...double bonus!”
Designing for Change
“The learning experience has been delightful, the information is clear, the pace is just right, the material and resources are on point and guide you to conclusions effectively. I learned something new every week.”
Designing for Change
“I love the human-centered approach to problem solving that permeates throughout IDEO. The problem-solving techniques I've taken from this course fit perfectly with any technical or social problem I can imagine and any of my team or fellow problem solvers will benefit. Top quality course. Loved it!”
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Enroll As a Team
The practice and application of design thinking, innovation, and creativity is highly collaborative and team based—which is why we believe that learning is better together. Take a course as a team and develop new skills and mindsets, have deeper discussion during course kickoff and debrief sessions, and build a shared understanding.
