IDEOU

Hello Design Thinking

Learn the foundational skills and mindsets of design thinking

 

“Belief in your creative capacity lies at the heart of innovation.”

David Kelley, founder of IDEO and The Stanford d.school

$199

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16 VIDEO LESSONS
See case studies from IDEO's work with global organizations across diverse industries.
16 VIDEO LESSONS
See case studies from IDEO's work with global organizations across diverse industries.
5 ACTIVITIES
Practice the skills of design thinking through hands-on activities.
5 ACTIVITIES
Practice the skills of design thinking through hands-on activities.
ON-DEMAND ONLINE CLASS
This introductory class is self-paced with 90-day access from date of purchase.
ON-DEMAND ONLINE CLASS
This introductory class is self-paced with 90-day access from date of purchase.
TOOLKIT & CERTIFICATE
Receive a design thinking toolkit with tips and activities for continued practice on your own or with your team, as well as a certificate of completion.
TOOLKIT & CERTIFICATE
Receive a design thinking toolkit with tips and activities for continued practice on your own or with your team, as well as a certificate of completion.

Hello Design Thinking
Learn the foundational skills and mindsets of design thinking

Class Overview

Develop a common language and understanding of design thinking across your organization. This flexible, online experience introduces non-designers to the concepts of the design thinking process and offers designers a tried-and-tested approach to creative problem solving. Through case studies with IDEO experts and five quick activities, you'll walk away with a knowledge of how design thinking works and how to apply these tools and processes to your own work. It's the first step in unlocking your creative potential.


Introduction Learn design thinking, a process for creative problem solving.
  • In this class, we focus on four main phases of design thinking: gather inspiration, generate ideas, make ideas tangible, and share the story.
  • Getting started: Why design thinking matters today.
  • Activity: Select the problem you'll work on during the class.

Gather Inspiration Inspire new thinking by discovering what people really need.
  • Case Study: Making Change through Observation
  • Learn: Six Tips for Observation from IDEO Design Director, Coe Leta Stafford
  • Activity: Observe Photos to Spark New Ways of Thinking

Generate Ideas Push past the obvious to get to breakthrough solutions.
  • Case Study: Stretching Past the Obvious
  • Learn: Practice divergent thinking by bringing odd or unexpected things together to spark fresh ideas.
  • Activity: The Mash-Up

Make Ideas Tangible Build rough prototypes to learn how to make ideas better.
  • Case Study: Saving Lives through Simplicity
  • Learn: Sketching with David Kelley
  • Activity: Sketch to Think

Share the Story Craft a human story to inspire others toward action.
  • Case Study: Inspiring Design for the Future of Voting
  • Learn: 4 Tips for Story Impact from IDEO Design Director, Jenn Maer
  • Activity: Share your idea in a story.

Learn from founder of IDEO and the Stanford d.school, David Kelley

David Kelley is the founder and chairman of the global design and innovation company IDEO. Kelley also founded Stanford University's Hasso Plattner Institute of Design, known as the d.school.

Kelley's most enduring contributions are in human-centered design methodology and design thinking. He's most passionate about using design to help unlock creative confidence in everyone from students to business executives. A frequent speaker on these topics, Kelley and his brother co-authored the New York Times best-selling book Creative Confidence: Unleashing the Creative Potential Within Us All.

Kelley was inducted into the National Academy of Engineering in 2000. He holds honorary PhDs from both the Thayer School of Engineering at Dartmouth and Art Center College in Pasadena.

Why Take Hello Design Thinking

Over the course of the class, you’ll tackle a problem by moving from a seed of an idea to building something tangible that you can share with others. Learn a process you can use to grow your creative skills and solve complex challenges. You’ll gain a toolkit to help you bring the methods and mindsets of design thinking into your workplace.

This Class Will Help You

  • Establish a common language and process for creative problem solving.
  • Apply the methods and mindsets of design thinking to your work.
  • Practice the skills of design thinking through hands-on activities.
  • Learn a methodology for creative problem solving that you can use again and again.
  • Increase your confidence in your creative abilities.

Sneak Peek of the Class

At IDEO, we believe in making ideas tangible through prototypes. These can come in many forms, but the idea is to build something that allows you to get feedback from others. In this peek of the class, David Kelley will show you how to get started with prototyping through sketching.