Storytelling Training - IDEO U

IDEOU

Team Storytelling Training

Build a team of storytellers

 

“If you need someone to back your innovation, invest in your idea, or get excited about following your lead, you need to tell a great story.”

Suzanne Howard, Partner, IDEO

 

 

AT A GLANCE

TIME COMMITMENT
5-week, team based online courses. 30 minutes to 4 hrs/week
TEAM LEARNING GUIDE
Downloadable resource to help lead team kickoff and debrief conversations
ENROLLMENT DASHBOARD
Dashboard to manage team enrollment and completion
CLASS/COURSE TOOLKIT
Downloadable guide with activities and supplemental resources

Build Your Team's Storytelling Capacity

To have the impact that we seek, we have to connect with people on an emotional level. As a global design company, IDEO has been honing the methods of design thinking, storytelling, and a human-centered approach to business for over 30 years. The approach in this course will inspire and equip your team with the tools necessary tell better stories.

In this online experience, you team will have access to engaging, bite-sized video lessons with examples from IDEO’s work. Your team will work on assignments, try out their stories, and do activities together with the opportunity for more discussion and facilitation through our team learning guide. Your team will also participate in the course alongside the IDEO U community of innovation professionals that can offer inspiration, feedback, and share resources to enhance the experience.

IDEOU Learning Experience
WHO WOULD BENEFIT
Teams from all roles and industries looking to:
  • Add storytelling to their toolkit.
  • Create a more collaborative and customer-centric team.
  • Become more experimental and unlock their creative potential.

We recommend learning in teams of 4 to 20 individuals.

WHY ENROLL
  • Develop the skills and mindsets to support breakthrough innovation.
  • Empower your team to apply practical design thinking methods to daily work.
  • Execute bold new ideas by building creative confidence.
  • Learn from IDEO practitioners through bite-sized online content that fits into any schedule.
WHAT TO EXPECT

We believe in learning by doing. Building design thinking skills requires practice and pushing outside your comfort zone.

  • Learn through engaging video lessons, hands-on activities, sharing insights, and gathering feedback.
  • Gain fresh perspective that will expand your thinking and push you to bold new ideas through practice and discussion with your team and community.
  • Lead your team through practical learning and create rich collaboration using the Team Learning Guide.

Storytelling 5-Week Online Course

Get your team practicing storytelling

 

STORYTELLING FOR INFLUENCE

Learn how to craft a compelling narrative, inspire others to follow your lead, and connect with diverse audiences.

$399

Per learner

 

Learn from Jenn

Jenn’s career as a storyteller began at age seven when she penned (well, actually, penciled) her first novel—a 75-page, double-spaced, spiral notebook tour de force entitled “Shark!”

Since then, she’s worked as an agency Account Planner, Copywriter and Associate Creative Director. She’s helped tell the stories of clients like HP, Oregon Chai, Microsoft, Red Envelope, and Snapple. Her writing has been recognized by The One Show, Clios, and others.

As a Design Director at IDEO, Jenn has led brand strategy and storytelling work with an equally diverse group of IDEO clients, including Marriott, Mattel, ConAgra, and The National Campaign to Prevent Teen and Unplanned Pregnancy.

Case Studies

Hear from our alumni across diverse industries and organizations

HUMAN RESOURCES >

Claudia, VP of People Operations, FiveStars

The Challenge
How might we improve the employee experience and make it memorable through fostering meaningful relationships?

FINANCIAL SERVICES >

Sandeep, COO, Global Bank

The Challenge
How might we better understand the needs of our customers and use these insights to prototype new services?

APPAREL MANUFACTURER >

Hannah, Sr. Director Transition Management

The Challenge
How might we train leaders across our global organization to be more creative and nimble?

Additional Resources

Get started with storytelling

THE 7 DEADLY SINS OF STORYTELLING
Learn the common pitfalls that impede landing a solid story.

5 TIPS THAT WILL MAKE YOU A BETTER STORYTELLER
Storytelling is like a muscle you need to constantly exercise. An IDEO U learner and technology leader shares what she's learned.

HOW TO INSPIRE CREATIVITY IN YOUR COMPANY
Advice from IDEO Partner Tom Kelley on how to scale creativity and unlock creative potential throughout an organization.

FOSTER COMPANY CREATIVITY
Tim Brown, CEO of IDEO and instructor of Leading for Creativity, talks with Google’s Chief Innovation Evangelist, Frederik Pferdt, about empowering people with confidence in their creativity and the courage to act on their ideas.

ON INSPIRING CREATIVE WORK
IDEO’s Chief Creative Officer Paul Bennett on inspiring creative work and how to use storytelling to catalyze people toward action.

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