Team Storytelling Training
Build a team of storytellers
“If you need someone to back your innovation, invest in your idea, or get excited about following your lead, you need to tell a great story.”
—Suzanne Howard, Partner, IDEO
AT A GLANCE
Build Your Team's Storytelling Capacity
To have the impact that we seek, we have to connect with people on an emotional level. As a global design company, IDEO has been honing the methods of design thinking, storytelling, and a human-centered approach to business for over 30 years. The approach in this course will inspire and equip your team with the tools necessary tell better stories.
In this online experience, you team will have access to engaging, bite-sized video lessons with examples from IDEO’s work. Your team will work on assignments, try out their stories, and do activities together with the opportunity for more discussion and facilitation through our team learning guide. Your team will also participate in the course alongside the IDEO U community of innovation professionals that can offer inspiration, feedback, and share resources to enhance the experience.
- Add storytelling to their toolkit.
- Create a more collaborative and customer-centric team.
- Become more experimental and unlock their creative potential.
We recommend learning in teams of 4 to 20 individuals.
- Develop the skills and mindsets to support breakthrough innovation.
- Empower your team to apply practical design thinking methods to daily work.
- Execute bold new ideas by building creative confidence.
- Learn from IDEO practitioners through bite-sized online content that fits into any schedule.
We believe in learning by doing. Building design thinking skills requires practice and pushing outside your comfort zone.
- Learn through engaging video lessons, hands-on activities, sharing insights, and gathering feedback.
- Gain fresh perspective that will expand your thinking and push you to bold new ideas through practice and discussion with your team and community.
- Lead your team through practical learning and create rich collaboration using the Team Learning Guide.
Storytelling 5-Week Online Course
Get your team practicing storytelling
Learn how to craft a compelling narrative, inspire others to follow your lead, and connect with diverse audiences.
$599
Per learner
Learn from Jenn
Jenn’s career as a storyteller began at age seven when she penned (well, actually, penciled) her first novel—a 75-page, double-spaced, spiral notebook tour de force entitled “Shark!”
Since then, she’s worked as an agency Account Planner, Copywriter and Associate Creative Director. She’s helped tell the stories of clients like HP, Oregon Chai, Microsoft, Red Envelope, and Snapple. Her writing has been recognized by The One Show, Clios, and others.
As a Design Director at IDEO, Jenn has led brand strategy and storytelling work with an equally diverse group of IDEO clients, including Marriott, Mattel, ConAgra, and The National Campaign to Prevent Teen and Unplanned Pregnancy.
Case Studies
Hear from our alumni across diverse industries and organizations
HUMAN RESOURCES >
The Challenge
How might we improve the employee experience and make it memorable through fostering meaningful relationships?
The Challenge
How might we better understand the needs of our customers and use these insights to prototype new services?
The Challenge
How might we train leaders across our global organization to be more creative and nimble?
Additional Resources
Get started with storytelling
THE 7 DEADLY SINS OF STORYTELLING
Learn the common pitfalls that impede landing a solid story.
5 TIPS THAT WILL MAKE YOU A BETTER STORYTELLER
Storytelling is like a muscle you need to constantly exercise. An IDEO U learner and technology leader shares what she's learned.
HOW TO INSPIRE CREATIVITY IN YOUR COMPANY
Advice from IDEO Partner Tom Kelley on how to scale creativity and unlock creative potential throughout an organization.
FOSTER COMPANY CREATIVITY
Tim Brown, CEO of IDEO and instructor of Leading for Creativity, talks with Google’s Chief Innovation Evangelist, Frederik Pferdt, about empowering people with confidence in their creativity and the courage to act on their ideas.
ON INSPIRING CREATIVE WORK
IDEO’s Chief Creative Officer Paul Bennett on inspiring creative work and how to use storytelling to catalyze people toward action.