Design thinking is a process for creative problem solving
Design thinking utilizes elements from the designer's toolkit like empathy and experimentation to arrive at innovative solutions. By using design thinking, you make decisions based on what future customers really want instead of relying only on historical data or making risky bets based on instinct instead of evidence.
Why Design Thinking
“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”
— Tim Brown, CEO of IDEO
Thinking like a designer can transform the way organizations develop products, services, processes, and strategy. This approach, which IDEO calls design thinking, brings together what is desirable from a human point of view with what is technologically feasible and economically viable. It also allows people who aren't trained as designers to use creative tools to address a vast range of challenges.
Design Thinking Approach
FRAME A QUESTION
Identify a driving question that inspires others to search for creative solutions.
Inspire new thinking by discovering what people really need.
Push past obvious solutions to get to breakthrough ideas.
MAKE IDEAS TANGIBLE
Build rough prototypes to learn how to make ideas better.
TEST TO LEARN
Refine ideas by gathering feedback and experimenting forward.
SHARE THE STORY
Craft a human story to inspire others toward action.
Learn Design Thinking
IDEO U's class and course offerings span all stages of the design thinking process.
HELLO DESIGN THINKING
Design Thinking Foundations
INSIGHTS FOR INNOVATION
FROM IDEAS TO ACTION
Applied Design Thinking
DESIGNING A BUSINESS
HUMAN-CENTERED SERVICE DESIGN
Design Thinking Certificates
FOUNDATIONS IN DESIGN THINKING CERTIFICATE
Gain a practical understanding of the design thinking approach.
ADVANCED DESIGN THINKING CERTIFICATE
Deepen your design thinking skills and advance your practice.
Gain the skills and frameworks you need to foster creative collaboration and unleash the potential of a team.
Learn how to scale design thinking across your organization.
Design thinking applied to organizations and systems.
Understand your audience, prototype your story, and inspire others to follow your lead.