{"title":"Strategy Courses","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e“Innovation is now recognized as the single most important ingredient in any modern economy.” \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cem\u003e\u003cspan class=\"s1\"\u003e– Tom Kelley, IDEO Partner \u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","products":[{"product_id":"cultivating-creative-collaboration","title":"Cultivating Creative Collaboration","description":"\u003csection\u003e\n\u003cp\u003eEffective collaboration isn’t just about working smoothly—it’s about working bravely. Today’s challenges are messy, fast-moving, and filled with ambiguity. To navigate them, teams need more than consensus; they need the confidence to explore bold ideas, surface tensions, and embrace diverse perspectives.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eIn this course, you’ll learn the principles of creative collaboration directly from IDEO’s CEO, Mike Peng, a global leader who has helped shape cultures of innovation across continents. You’ll gain practical tools, mindsets, and rituals to unlock your team’s creative potential and lead through complexity with clarity and courage.\u003c\/p\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eUnlock your team’s ability to generate new ideas and reach better solutions by tapping into diverse perspectives.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eOvercome inertia and uncertainty by guiding your team through an iterative process designed to spark creativity and gain alignment.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eEstablish the cultural conditions that teams need to thrive with thoughtful rituals and agreements.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eTurn tensions between ideas into opportunities for your biggest leaps forward.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"IDEO U","offers":[{"title":"Default Title","offer_id":28767815368788,"sku":"collaboration","price":899.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/7876\/5396\/files\/Cultivating-Creative-Collaboration-thumbnail.jpg?v=1776882754"},{"product_id":"designing-for-change","title":"Designing for Change","description":"\u003csection\u003e\n\u003cp\u003eYou have a vision for a better future and you need others on board. Talking about change is easy, making it real is harder. So, where do you get started?\u003c\/p\u003e\n\u003cp\u003eBig changes start small and they start with people. Learn to create change collaboratively by involving others from the beginning and creating conditions for them to buy in and participate. Using actionable frameworks and experiments early on, you’ll generate tangible wins that will build the momentum you need to scale from small shifts to big transformations. No matter where you sit within your organization, you have the ability to make change happen.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #CAC9C8; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eCreate an environment that encourages new mindsets and behaviors that will help change take hold and grow.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eFrame the change in a way that invites participation and motivates buy-in.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eCo-create change by involving the people it affects from the beginning.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eMake change tangible by collaborating on small experiments that demonstrate the potential for your change.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eUtilize the resistance of naysayers to build stronger solutions.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eAttract others to your cause by sharing big stories about early, small changes.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"IDEO U","offers":[{"title":"Default Title","offer_id":28767822643284,"sku":"change","price":899.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/7876\/5396\/files\/designing-for-change-thumbnail.jpg?v=1776882210"},{"product_id":"designing-a-business","title":"Designing a Business","description":"\u003csection\u003e\n\u003cp\u003eLearn how to make a business desirable for customers, financially viable for stakeholders, and feasible to build and deliver to the world.\u003c\/p\u003e\n\u003cp\u003eAt IDEO, instead of writing a static business plan, we design rapid prototypes to test and iterate business concepts. In this course, you’ll combine traditional business strategy with the methods and mindsets of design thinking and prototype three parts of a business—value proposition and offer, revenue model, and sales channel.\u003c\/p\u003e\n\u003cp\u003eWhether you’re working on new initiatives and ventures inside an existing business or organization, or you’re an entrepreneur ready to bring a startup to life, this course will help you de-risk your business ideas and craft a sustainable business model that is rooted in the people you wish to serve.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eRemove risk from creating new business models and get to product-market fit faster.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eBuild stronger, more innovative solutions that solve real needs for your customers.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003ePrototype and iterate components of your business model to unlock more value from an existing product or service.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eDetermine which offer, revenue model, and sales channel will work for your business.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eDraft a business blueprint to move your concept forward and get buy-in from others.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"IDEO U","offers":[{"title":"Default Title","offer_id":28767824707668,"sku":"business","price":899.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/7876\/5396\/files\/Designing-a-Business-thumbnail.jpg?v=1776882452"},{"product_id":"insights-for-innovation","title":"Insights for Innovation","description":"\u003csection\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eInsights for Innovation\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e is at the heart of what IDEO is known for—human-centered design. This 5-week customer insights course, an in-depth focus on the first phase of design thinking, will ground you in the needs of the people you’re creating for. Develop empathy for your customers and surface insights for creating products and services they want and need.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eBetter understand the social, emotional, and behavioral needs of your customers.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eDevelop ideas for innovative products and services by keeping your customer needs at the center of the development process.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eUncover deeper insights by planning and conducting great customer interviews.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eInspire others through a well-crafted narrative about the insights you surfaced.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"IDEO U","offers":[{"title":"Default Title","offer_id":28767826280532,"sku":"insights","price":899.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/7876\/5396\/files\/Insights-for-innovation-thumbnail.jpg?v=1776881390"},{"product_id":"unlocking-creativity","title":"Unlocking Creativity","description":"\u003csection\u003e\n\u003cp\u003eLearn exercises to help you and your team overcome the common barriers to creativity. Through hands-on activities designed and practiced by creative experts at IDEO, you’ll gain practical skills to help you learn from failure, find inspiration, and get unstuck. This class will help you grow your creative confidence and unlock the creative potential of those around you. Gain the tools and mindsets to break patterns, generate new ideas, and take creative leaps.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eIncrease your creative problem-solving skills with exercises you can use again and again.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eChange work and behavior patterns to inspire new thinking and new ways of working.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eBreak through creative blocks and generate new ideas by embracing a creative mindset.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eCreate cultural conditions that help others feel comfortable trying new things and learning from mistakes.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"IDEO U","offers":[{"title":"Default Title","offer_id":28767854067796,"sku":"unlocking-creativity","price":250.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/7876\/5396\/files\/UnlockingCreativity-thumbnail.jpg?v=1779905890"},{"product_id":"power-of-purpose","title":"Power of Purpose","description":"\u003csection\u003e\n\u003cp\u003eWhen an individual or organization focuses on making meaningful change in the world, it stokes passion, inspires action, and injects powerful significance into their work. A clear purpose guides people through change and motivates them to lead from wherever they are. Whether you want to find purpose for yourself or your organization, this class will help you articulate and activate your purpose and bring more meaning to your every day.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eDefine your personal or professional purpose—what you’re working towards, beyond making a profit.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eLead, motivate, and inspire others by rallying around a clear purpose.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eCraft a lasting purpose statement.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eFind true meaning in your work.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"IDEO U","offers":[{"title":"Default Title","offer_id":28767855444052,"sku":"power-of-purpose","price":250.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/7876\/5396\/files\/PowerofPurpose-thumbnail.jpg?v=1779905873"},{"product_id":"designing-strategy","title":"Designing Strategy","description":"\u003cp\u003eChoosing what to do—and what not to do—is the definition of strategy. In this course, you’ll learn a process that will help you create and take action on a strategy for your business, team, or organization. You’ll follow repeatable steps that are both human-centered and business-focused. By combining analytical thinking and creativity, you can both analyze the world as it is and imagine how it could be better.\u003c\/p\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eLearn a process to frame strategic problems as questions and generate new possibilities to solve them.\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cspan\u003eGain a framework to articulate your strategic \u003cmeta charset=\"utf-8\"\u003epossibilities and surface what would have to be true for your strategy to win.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eDesign and conduct tests to help you choose among your possibilities and build confidence in your direction.\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cmeta charset=\"utf-8\"\u003eMake real strategic choices and give your team a clear path to act on them.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"IDEO U","offers":[{"title":"Default Title","offer_id":29102604386388,"sku":"strategy","price":899.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/7876\/5396\/files\/Designing-Strategy-thumbnail.jpg?v=1776892745"},{"product_id":"business-innovation-certificate","title":"Business Innovation Certificate","description":"\u003csection\u003e\n\u003cp\u003eLearn an accessible and actionable process to do the work of innovation, no matter your role or industry. This process helps you imagine new strategic possibilities, quickly and inexpensively test to de-risk these possibilities, and build compelling business cases to grow confidence and consensus.\u003c\/p\u003e\n\u003cp\u003eIn this program, you’ll learn how to merge creative thinking with analytical rigor, develop ways to grow influence around your ideas, and get to bold, new products and services faster—all while staying tightly aligned with the needs of your customers and the realities of your business or organization. Whether you work in business, government, education, or nonprofit, this certificate will help you drive and follow through on innovative initiatives.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #CAC9C8; padding-top: 40px; margin-top: 40px;\"\u003eCertificate Program Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eLearn a process to make strategic choices centered on both the needs of your customers as well as your business or organization. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eFollow repeatable steps to imagine and test strategic initiatives that combine analytical rigor and creativity, and equip you with confidence to move these initiatives forward. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eGain techniques to quickly develop, test, and iterate parts of a business model (value proposition, revenue model, and channel) to make new programs, products, and services that are grounded in what people really want.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eApply methods from design thinking (such as brainstorming, prototyping, and iteration) to business modeling and strategy. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eGrow your skills and confidence to undertake, plan, and lead day-to-day strategic efforts, as well as broad wide-scale innovation initiatives. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"IDEO U","offers":[{"title":"Default Title","offer_id":32007851868244,"sku":"business-innovation-certificate","price":1598.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/7876\/5396\/products\/thumbnail-business-innovation-certificate-zoom.png?v=1613786913"},{"product_id":"activating-strategy","title":"Activating Strategy","description":"\u003csection\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eStrategy is often portrayed as a thinking exercise—a set of decisions and plans made by a small group. But strategy is brought to life by the people in every part of an organization every day. \u003cmeta charset=\"utf-8\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eEngaging the people critical to both creating and activating your strategy is an element missing from most strategy approaches.\u003c\/span\u003e In this course, you’ll learn how to make more informed choices by getting tangible and running small tests, assess your resources and readiness to ensure your strategy is actionable, and scale and sustain your organization’s ability to support strategy across functions, departments, and teams.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eNo matter where you sit in your organization or what strategy frameworks or processes you use—this course can help you ensure your teams have the shared understanding, alignment, and conditions they need to move confidently from strategy to action.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eDiscover methods to engage and align people from the beginning to help inform your strategic choices.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eGet tangible and conduct small tests to make confident choices, learn, and gain shared understanding.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eDetermine what resources you’ll need to build and scale your ability to support strategy.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eBring strategy to life through your everyday choices.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"IDEO U","offers":[{"title":"Default Title","offer_id":41760247578810,"sku":"activating","price":899.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/7876\/5396\/files\/Activating-Strategy-thumbnail.jpg?v=1776893286"},{"product_id":"human-centered-strategy-certificate","title":"Human-Centered Strategy Certificate","description":"\u003csection\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis human-centered strategy certificate program will give you the tools and mindsets to design a winning strategy and ensure that strategy is actionable for your team and organization. In Designing Strategy, you’ll learn how to identify your strategic options and apply a customer-centric strategy process to help you make winning choices. In Activating Strategy, you’ll learn how to activate those choices by engaging stakeholders within your organization and building the shared understanding, alignment, and conditions teams need to deliver on strategy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePeople across an organization make strategic choices every day. No matter where you sit in your organization, this program can help you ensure teams and individuals can move confidently from strategy to action.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5 style=\"border-top: solid 1px #CAC9C8; padding-top: 40px; margin-top: 40px;\" class=\"h5\"\u003eCertificate Program Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eApply the Playing to Win strategy framework, a customer-centric method to create winning outcomes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eEnable others to take action on strategy by developing clear plans to assess, build, and mobilize your team's resources.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eTranslate strategy across functions and teams to achieve common goals and ensure the strategy is actionable and feasible.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eEffectively organize, communicate, and activate strategy.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eHelp teams and individuals bring strategy to life through their everyday choices.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"IDEO U","offers":[{"title":"Default Title","offer_id":41760252199098,"sku":"human-centered-strategy-certificate","price":1598.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/7876\/5396\/files\/Human-Centered-Strategy-Certificate-thumbnail.jpg?v=1777580493"},{"product_id":"change-leadership-certificate","title":"Change Leadership Certificate","description":"\u003cdiv data-region=\"main\" data-shogun-variant-id=\"5e2a30fac5604f006c35f7ec\" data-shogun-platform-type=\"shopify\" data-shogun-page-version-id=\"5e2a30fac5604f006c35f7e8\" data-shogun-page-id=\"5e2a30fac5604f006c35f7e9\" data-shogun-site-id=\"01eea6a8-7ab3-4a3a-a742-7d4528a8d8f7\" data-shogun-id=\"5e2a30fac5604f006c35f7e9\" class=\"shogun-root\"\u003e\n\u003cdiv class=\"shg-c\" id=\"s-53cd2435-89b8-4659-9b82-772adeec1f14\"\u003e\n\u003csection\u003e\n\u003cp\u003eLearn a human-centered approach to change leadership. Unlike traditional change management, this program will help you put people, not process, at the center of your change journey. Explore how to think in systems to understand the big picture, gain context around the change you seek, spot opportunities, and choose where to start. Use frameworks that will show you how to start small, co-create, and experiment with others to design your change and build support. Discover strategies to navigate the friction and complexity that are often part of implementing and scaling change.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003ch5 style=\"border-top: solid 1px #CAC9C8; padding-top: 40px; margin-top: 40px;\" class=\"h5\" data-mce-style=\"border-top: solid 1px #CAC9C8; padding-top: 40px; margin-top: 40px;\"\u003eCertificate Program Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eApply systems thinking techniques to spot opportunities and determine where to start.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eCo-create change by involving the people it affects from the beginning.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eStart small by creating experiments that demonstrate the potential for your change.\u003c\/li\u003e\n\u003cli\u003eBuild support by sharing big stories about early, small changes.\u003c\/li\u003e\n\u003cli\u003eMotivate your team to scale the change by developing shared understanding and alignment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"IDEO U","offers":[{"title":"Default Title","offer_id":42224392765626,"sku":"change-leadership-certificate","price":2397.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/7876\/5396\/products\/thumbnail-change-leadership-certificate.png?v=1676415857"},{"product_id":"innovating-with-data","title":"Innovating with Data","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eUnderstanding how to use data to uncover insights about people can be the difference between a good product or service and a great one. But knowing where to start when deciphering data to surface those insights can be overwhelming.\u003c\/span\u003e\u003c\/p\u003e\n\u003csection\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003c\/section\u003e\n\u003csection\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003c\/section\u003e\n\u003csection\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003c\/section\u003e\n\u003csection\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003c\/section\u003e\n\u003csection\u003e\n\u003cp\u003eAt IDEO, we approach data with a human-centered lens that enables us to think creatively about collecting, analyzing, and using data to empathize with our customers’ needs and uncover design opportunities.\u003cbr\u003e\u003cbr\u003eIn this course, you’ll learn to use data to discover unmet needs and gain an understanding of the people behind the data points. Learn to explore rich data insights and share the human stories behind the data that lead to great products, services, and systems.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo I need to bring my own data?\u003c\/strong\u003e\u003cbr\u003eNo, you don’t need to bring your own data to the course. We’ll provide a range of practice data problems to choose from, and each will come with its own practice data set you can work with throughout the course. You can also choose your own data problem and use your data to explore it. We want you to have the flexibility to learn in the best way for you.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cem\u003eNote: This course does not focus on technical data skills like statistical modeling. Instead, it focuses on the skills you need to better collect, analyze, and use data to understand the people behind the data points.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003eUse data to inspire new ideas, opportunities, and directions.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003eFrame your question and determine the types of data you need.\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003eDiscover insights in your data and effectively communicate why they matter. \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003eTurn insights from the data into compelling stories and visualizations.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003eTake a human-centered approach to data analysis.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"IDEO U","offers":[{"title":"Default Title","offer_id":42402497265850,"sku":"data","price":899.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/7876\/5396\/files\/Innovating-with-Data-thumbnail.jpg?v=1776893351"},{"product_id":"human-centered-insights-certificate","title":"Human-Centered Insights Certificate","description":"\u003cdiv data-region=\"main\" data-shogun-variant-id=\"5e2a30fac5604f006c35f7ec\" data-shogun-platform-type=\"shopify\" data-shogun-page-version-id=\"5e2a30fac5604f006c35f7e8\" data-shogun-page-id=\"5e2a30fac5604f006c35f7e9\" data-shogun-site-id=\"01eea6a8-7ab3-4a3a-a742-7d4528a8d8f7\" data-shogun-id=\"5e2a30fac5604f006c35f7e9\" class=\"shogun-root\"\u003e\n\u003cdiv class=\"shg-c\" id=\"s-53cd2435-89b8-4659-9b82-772adeec1f14\"\u003e\n\u003csection\u003e\n\u003cp\u003eThe Human-Centered Insights certificate combines quantitative and qualitative approaches to design research to help you illuminate new and unexpected customer insights. In \u003cem\u003eInsights for Innovation\u003c\/em\u003e, you’ll learn how to develop empathy for your customers by better understanding their social, emotional, and behavioral needs through interview, observation, and immersion techniques. In \u003cem\u003eInnovating with Data\u003c\/em\u003e, you’ll learn the data-side of design research, including how to spot patterns, uncover opportunities and surface the human stories reflected in your data. Together, these two courses will give you a comprehensive approach to user insights, enabling you to dive beneath the obvious and unlock opportunities to build products, services, and systems that address the real needs of your customers.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eBonus:\u003c\/strong\u003e\u003cspan\u003e Receive our exclusive \u003c\/span\u003e\u003cem\u003eGuide to Communicating Data Insights \u0026amp; Visualizations\u003c\/em\u003e\u003cspan\u003e upon completion of the certificate.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5 style=\"border-top: solid 1px #CAC9C8; padding-top: 40px; margin-top: 40px;\" class=\"h5\" data-mce-style=\"border-top: solid 1px #CAC9C8; padding-top: 40px; margin-top: 40px;\"\u003eCertificate Program Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eBecome customer-centric in your approach to innovation and problem solving.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eMake connections and spot opportunities that others miss by applying design research tools and techniques.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eBuild better products, services, and systems by surfacing and developing empathy for unmet customer pain points.\u003c\/li\u003e\n\u003cli\u003eMake your insights more memorable and inspiring by crafting compelling narratives and data visualizations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"IDEO U","offers":[{"title":"Default Title","offer_id":42635532239034,"sku":"human-centered-insights-certificate","price":1498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/7876\/5396\/files\/thumbnail-insights-certificate_c38f3a88-9320-4b41-a4ce-9978945d2d62.png?v=1777580244"},{"product_id":"creative-problem-solving","title":"Creative Thinking for Complex Problem Solving","description":"\u003csection\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe challenges businesses face today are increasingly complex and systemic, often resisting obvious and definitive solutions. This complexity is frequently met with oversimplification, over-analysis, and quick fixes. But complex problem solving requires unconventional thinking to make unexpected connections—connections that others might not see. You can create these connections by bringing play and rigor into your problem-solving process. The most effective problem solvers harness creative thinking to see problems from unique angles, experiment with new and innovative ideas, and maintain momentum throughout the problem-solving process to make measured progress and move from problems to possibilities.\u003cbr\u003e\u003cbr\u003eOur Creative Thinking for Complex Problem Solving Course will help you become a dynamic problem solver, equipped to take on today’s most intricate challenges with creative thinking and confidence.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eLook at problems through different perspectives to open up many possibilities. \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRefine your instincts into actionable and innovative solutions.\u003c\/li\u003e\n\u003cli\u003eLearn how to de-risk and experiment to build resilient strategies.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBalance creative thinking and rigor to get to breakthrough ideas and sustainable solutions. \u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"IDEO U","offers":[{"title":"Default Title","offer_id":42766439743674,"sku":"solving","price":899.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/7876\/5396\/files\/Creative-Thinking-for-Complex-Problem-Solving-thumbnail.jpg?v=1776893413"},{"product_id":"aiworkshop","title":"AI x Design Thinking Workshop Series","description":"\u003csection\u003e\n\u003cp\u003eYou can develop a point of view on AI without ever trying it. But leading with that point of view—directing others, making the call on when to use it—takes hands-on experience to back it up.\u003c\/p\u003e\n\u003cp\u003eThis beginner-friendly workshop series gives you that experience. Over eight live sessions, you'll see techniques demonstrated in real time, try them yourself, and get feedback from a facilitator and other learners.\u003c\/p\u003e\n\u003cp\u003eLearn IDEO’s perspective on where AI strengthens creative work and where it doesn't, and practice applying it to the phases of the design thinking process. You'll leave with a practical skillset you can use right away, confidence from testing it out, and an idea of where you want to go next.\u003c\/p\u003e\n\u003cp\u003eThis series is for anyone ready to stop worrying about AI and start bringing it into their own work or their team's in small, actionable realistic ways. Prefer to go deeper into IDEO’s point of view at your own pace? See our \u003cspan style=\"text-decoration: underline;\"\u003e\u003ca href=\"https:\/\/www.ideou.com\/products\/ai-course\" rel=\"noopener\" target=\"_blank\"\u003eBring AI to the Design Thinking Process On-Demand Course\u003c\/a\u003e\u003c\/span\u003e.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eGain a repeatable way to bring AI into your process that fits how you actually work, so it stops feeling like a disruption and starts feeling like a tool.\u003c\/li\u003e\n\u003cli\u003eBuild applied AI skills—prototyping, brainstorming, synthesizing—that you can put on a resume, bring to a job conversation, or offer your team with confidence.\u003c\/li\u003e\n\u003cli\u003eDevelop a forward-looking perspective on AI that keeps you ahead of the curve, not scrambling to catch up.\u003c\/li\u003e\n\u003cli\u003eRemove the stress and stakes of experimenting with AI by trying it in a space where failure and play are encouraged.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"IDEO U","offers":[{"title":"Default Title","offer_id":44092101361850,"sku":"aiworkshop","price":399.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/7876\/5396\/files\/AO-x-Design-Thinking-thumbnail.png?v=1723576254"},{"product_id":"ai-course","title":"Bring AI to the Design Thinking Process","description":"\u003csection\u003e\n\u003cp\u003eGenerative AI is a powerful addition to the design thinking process. But knowing where it fits takes more than a list of tools and tips.\u003c\/p\u003e\n\u003cp\u003eThis on-demand, self-paced course gives you IDEO's point of view on where AI strengthens creative work and where it doesn't, grounded in real IDEO projects, practitioner perspectives, and years of design thinking practice. Instead of piecing things together from scattered sources, you get a holistic look at the opportunities and risks in the AI landscape through IDEO’s human-centered perspective.\u003c\/p\u003e\n\u003cp\u003eThis course is for anyone at any level who wants to build a grounded point of view on AI. Want to try these ideas live with a facilitator and peers? See the \u003cu\u003e\u003ca href=\"https:\/\/www.ideou.com\/products\/aiworkshop\" target=\"_blank\" rel=\"noopener\"\u003eAI x Design Thinking Workshop Series\u003c\/a\u003e\u003c\/u\u003e.\u003c\/p\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSee where AI fits across the design thinking process, grounded in IDEO's human-centered point of view.\u003c\/li\u003e\n\u003cli\u003eBuild the language and confidence to talk about AI with your team and make more informed decisions about how to implement it.  \u003c\/li\u003e\n\u003cli\u003eForm your perspective on when and where AI adds the most value, informed by IDEO examples.\u003c\/li\u003e\n\u003cli\u003eBalance the utility of AI with your creativity, intuition, and empathy.\u003c\/li\u003e\n  \u003cli\u003eLeave with a clear sense of how deep you want to go with AI, and the relief of not chasing every new development.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eWhat We Won't Cover\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSpecialized tools for specific domains\n\u003c\/li\u003e\n\u003cli\u003eExtended prompt crafting\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"IDEO U","offers":[{"title":"Default Title","offer_id":44443596062906,"sku":"bringing-ai","price":350.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/7876\/5396\/files\/BringAItotheDesignThinkingProcess-thumbnail.jpg?v=1779905855"},{"product_id":"ai-prototyping","title":"Prototyping with AI","description":"\u003csection\u003e\n\u003cp\u003eAI lets us move from idea to prototype faster than ever, but speed alone isn’t the goal. This course teaches you how to pair that speed with purpose, enabling you to explore more directions with intention, curiosity, and a human-centered approach.\u003c\/p\u003e\n\u003cp\u003eYou’ll learn to work with AI to build prototypes that spark meaningful feedback and insights—the kind that lead to better decisions about the products and services you create. Through hands-on lessons, you’ll experiment with new tools, rethink what “good” looks like, and build confidence in your own creative process. Learn the mindsets and approaches to confidently integrate AI into your work—and build in-demand skills that keep your creativity and career moving forward.\u003c\/p\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003ePrototype with AI tools\u003c\/b\u003e, expanding creative possibilities while keeping prototypes focused on feedback that drives better decisions. \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDevelop a strong point of view on AI\u003c\/b\u003e and establish best practices for using the tools thoughtfully and responsibly in service of your creative process. \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBuild friction into your AI workflows\u003c\/b\u003e to create space for critical thinking, unexpected discoveries, and the human moments that lead to better ideas.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eMake design more collaborative and inclusive\u003c\/b\u003e by using AI as a creative tool to invite people to imagine and make alongside you.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eEmbrace a learning mindset\u003c\/b\u003e grounded in curiosity, experimentation, and reflection that will keep you resilient and future-ready as AI evolves.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"IDEO U","offers":[{"title":"Default Title","offer_id":45254685687994,"sku":"aiproto","price":499.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/7876\/5396\/files\/PrototypingwithAI-thumbnail.jpg?v=1779905835"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/7876\/5396\/collections\/Topic_Innovation_3abba2f3-a820-45b8-8e72-b7828bd416cf.jpg?v=1574289043","url":"https:\/\/www.ideou.com\/en-gb\/collections\/strategy-courses.oembed","provider":"IDEO U","version":"1.0","type":"link"}