{"title":"Storytelling Courses","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e“It is only in teams where you have the courage and bravery to be your full self that you can contribute your best.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e—\u003cem\u003eKeith Yamashita, SYPartners Chairman and Founder\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"cultivating-creative-collaboration","title":"Cultivating Creative Collaboration","description":"\u003csection\u003e\n\u003cp\u003eEffective collaboration isn’t just about working smoothly—it’s about working bravely. Today’s challenges are messy, fast-moving, and filled with ambiguity. To navigate them, teams need more than consensus; they need the confidence to explore bold ideas, surface tensions, and embrace diverse perspectives.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eIn this course, you’ll learn the principles of creative collaboration directly from IDEO’s CEO, Mike Peng, a global leader who has helped shape cultures of innovation across continents. You’ll gain practical tools, mindsets, and rituals to unlock your team’s creative potential and lead through complexity with clarity and courage.\u003c\/p\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eUnlock your team’s ability to generate new ideas and reach better solutions by tapping into diverse perspectives.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eOvercome inertia and uncertainty by guiding your team through an iterative process designed to spark creativity and gain alignment.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eEstablish the cultural conditions that teams need to thrive with thoughtful rituals and agreements.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eTurn tensions between ideas into opportunities for your biggest leaps forward.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"IDEO U","offers":[{"title":"Default Title","offer_id":28767815368788,"sku":"collaboration","price":899.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/7876\/5396\/files\/Cultivating-Creative-Collaboration-thumbnail.jpg?v=1776882754"},{"product_id":"storytelling-for-influence","title":"Storytelling for Influence","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003csection\u003e\n\u003cp\u003e\u003cspan\u003eThe people who move organizations aren't the ones with the best ideas. They're the ones who can make other people believe in them. Whether you need someone to support your organization, get behind your idea, or get excited about following your lead, building the skill of storytelling can help.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eStorytelling for Influence is IDEO U's foundational storytelling course. At IDEO, storytelling is both an art and a science. There's a logic to how people receive information, and a craft to connecting with what they believe. You'll learn both: how to shape your idea into a story, create a story brief, iterate through prototyping and feedback, and hone your tone and style. Because it's not just what you say. It's how you say it. The skills you build here will make you more persuasive, memorable, and confident every time you have something important to say.\u003c\/p\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eGain a repeatable framework that will help you develop and hone any story.\u003c\/li\u003e\n\u003cli\u003eUnderstand your audience deeply: what they need to hear, what they already believe, and what will move them.\u003c\/li\u003e\n\u003cli\u003eLearn to pressure-test your story before you share it, so every choice you make is informed and intentional. \n\u003c\/li\u003e\n\u003cli\u003eDevelop a tone and style that’s distinctly yours, and learn to tailor it to your audience.\u003c\/li\u003e\n\u003cli\u003eMove from sharing information to telling stories that inspire and move people to act.\u003c\/li\u003e\n\u003cli\u003eWalk away with the confidence to tell any story, to any audience, in any room.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"IDEO U","offers":[{"title":"Default Title","offer_id":28767820546132,"sku":"storytelling","price":899.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/7876\/5396\/files\/Storytelling-for-Influence-thumbnail_5ee158f1-7dff-41ef-b96c-7abe09c8aeb0.jpg?v=1776881869"},{"product_id":"insights-for-innovation","title":"Insights for Innovation","description":"\u003csection\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eInsights for Innovation\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e is at the heart of what IDEO is known for—human-centered design. This 5-week customer insights course, an in-depth focus on the first phase of design thinking, will ground you in the needs of the people you’re creating for. Develop empathy for your customers and surface insights for creating products and services they want and need.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eBetter understand the social, emotional, and behavioral needs of your customers.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eDevelop ideas for innovative products and services by keeping your customer needs at the center of the development process.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eUncover deeper insights by planning and conducting great customer interviews.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eInspire others through a well-crafted narrative about the insights you surfaced.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"IDEO U","offers":[{"title":"Default Title","offer_id":28767826280532,"sku":"insights","price":899.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/7876\/5396\/files\/Insights-for-innovation-thumbnail.jpg?v=1776881390"},{"product_id":"from-superpowers-to-great-teams","title":"From Superpowers to Great Teams","description":"\u003csection\u003e\n\u003cp\u003eCompanies are grappling with increasingly complex challenges that require us to bring our best to the office every day. To do that, we need to tap the diversity of passions and perspectives around us. This begins with bringing your best self to work and building the conditions for those around you to thrive. Work is most joyful—and its outcomes most impactful—when we embrace relationships as opportunities and bring out the best in our collaborators.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eLearn about your unique superpowers in the workplace—and their shadow side.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eAssess your one-to-one relationships with colleagues and learn strategies to strengthen weak and broken relationships.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eExplore what triggers you and how your actions might trigger others.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eAssess your team based on six qualities of great teams and learn how to create the ideal conditions for your team to thrive.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eDesign a ritual to help your team work better together.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"IDEO U","offers":[{"title":"Default Title","offer_id":28767835422804,"sku":"superpowers","price":250.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/7876\/5396\/files\/FromSuperpowerstoGreatTeams-thumbnail.jpg?v=1779905907"},{"product_id":"unlocking-creativity","title":"Unlocking Creativity","description":"\u003csection\u003e\n\u003cp\u003eLearn exercises to help you and your team overcome the common barriers to creativity. Through hands-on activities designed and practiced by creative experts at IDEO, you’ll gain practical skills to help you learn from failure, find inspiration, and get unstuck. This class will help you grow your creative confidence and unlock the creative potential of those around you. Gain the tools and mindsets to break patterns, generate new ideas, and take creative leaps.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eIncrease your creative problem-solving skills with exercises you can use again and again.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eChange work and behavior patterns to inspire new thinking and new ways of working.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eBreak through creative blocks and generate new ideas by embracing a creative mindset.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eCreate cultural conditions that help others feel comfortable trying new things and learning from mistakes.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"IDEO U","offers":[{"title":"Default Title","offer_id":28767854067796,"sku":"unlocking-creativity","price":250.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/7876\/5396\/files\/UnlockingCreativity-thumbnail.jpg?v=1779905890"},{"product_id":"power-of-purpose","title":"Power of Purpose","description":"\u003csection\u003e\n\u003cp\u003eWhen an individual or organization focuses on making meaningful change in the world, it stokes passion, inspires action, and injects powerful significance into their work. A clear purpose guides people through change and motivates them to lead from wherever they are. Whether you want to find purpose for yourself or your organization, this class will help you articulate and activate your purpose and bring more meaning to your every day.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eDefine your personal or professional purpose—what you’re working towards, beyond making a profit.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eLead, motivate, and inspire others by rallying around a clear purpose.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eCraft a lasting purpose statement.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eFind true meaning in your work.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"IDEO U","offers":[{"title":"Default Title","offer_id":28767855444052,"sku":"power-of-purpose","price":250.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/7876\/5396\/files\/PowerofPurpose-thumbnail.jpg?v=1779905873"},{"product_id":"presentations-online-course","title":"Impactful Presentations","description":"\u003csection\u003e\n\u003cp\u003eWhy do presentations often fail to have the impact we desire? One reason is that information alone will never move people. In this course, you’ll go beyond presenting just the facts and figures to craft compelling presentations that will motivate others, inspire action, and enable buy-in. By surfacing what matters to your audience, you’ll learn to create presentations that are both meaningful and memorable. Gain the confidence and skills it takes to shift the way people think, feel, and behave.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eNote: While this course is not focused on the visual design of presentations, it does cover a few quick tips to get you started.\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eDeliver presentations that spark a shift in beliefs, behaviors, and mindsets.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eSequence and convey your information in a way that will create a meaningful journey for your audience.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eOpen hearts and minds by developing a trusted relationship with your audience.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eApply techniques to help people pay attention and remember the information you share.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003ePractice with unique presentation methods in order to create an engaging experience for your audience. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"IDEO U","offers":[{"title":"Default Title","offer_id":31445313618004,"sku":"presentations","price":899.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/7876\/5396\/files\/Impactful-Presentations-thumbnail_1694e33d-5385-418f-ad9b-f28c0873db74.jpg?v=1776892912"},{"product_id":"communication-certificate","title":"Communicating for Impact Certificate","description":"\u003csection\u003e\n\u003cp\u003eStrong communication skills and the ability to influence others are critical in order to have impact at work and beyond. We’ve designed this program for anyone who wants to shape and express their ideas more clearly, craft convincing messages, and share information effectively. You’ll learn to apply mindsets and techniques from human-centered design—like empathy, prototyping, and creativity—in order to communicate in ways that engage, persuade, and shift the way people think, feel, and behave.\u003c\/p\u003e\n\u003cp\u003eYou’ll get the most out of this program if you have some experience sharing ideas with others and giving presentations as this program will help you build upon your foundational experience to develop more powerful communication skills.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #CAC9C8; padding-top: 40px; margin-top: 40px;\"\u003eCertificate Program Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eLearn a process for moving from an idea to a story that motivates and inspires. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eCreate a narrative that conveys your idea in a compelling way. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eTake your audience on a meaningful journey and establish a trusted connection.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eGain techniques for presenting information in memorable ways. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003ePractice a variety of presentation methods to better engage your audience. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"IDEO U","offers":[{"title":"Default Title","offer_id":31821511360596,"sku":"communicating-for-impact-certificate","price":1598.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/7876\/5396\/files\/Communicating-for-Impact-Certificate-thumbnail.jpg?v=1777579240"},{"product_id":"leading-complex-projects","title":"Leading Complex Projects","description":"\u003csection\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhen it comes to complex projects, unexpected challenges and changing timelines are expected. Great leaders embrace this complexity—they don’t try to control it. They understand that people—the team and stakeholders—are key to successful project outcomes. In this course, you’ll learn how to balance logic and intuition to guide others through the inevitable ups and downs of complex projects. Rather than learning traditional project management tools and tactics, you’ll gain tools for establishing team alignment and discovering what motivates and engages each of your team members so you can empower your team to deliver stronger outcomes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e*Note: This course does NOT teach you traditional project management tools and tactics. 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Effective problem solvers today know how to visualize the larger dynamics of the system while staying grounded in the needs of people. In this course, you’ll learn to combine the analytical tools of systems thinking with the creative mindsets of human-centered design to make sense of complex systems challenges. Explore mapping tools to identify the right places to focus, surface insights about your stakeholders, and pick the most impactful solutions to experiment with so you can go beyond the obvious and design lasting solutions.\u003c\/p\u003e\n\u003cdiv style=\"margin-top: 40px;\" data-transpose=\"cta-download-syllabus\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch5 class=\"h5\" style=\"border-top: solid 1px #444; padding-top: 40px; margin-top: 40px;\"\u003eCourse Outcomes\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eGain techniques for mapping complex systems and identifying the root causes of a problem.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eEstablish a shared view of the system and reframe problems from different perspectives to uncover new ideas.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003eUse frameworks to find the right problems to solve and pick the most impactful solutions.\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eDeepen your understanding of your organizational systems by taking an iterative approach to testing solutions and gaining insights.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"IDEO U","offers":[{"title":"Default Title","offer_id":40923841986746,"sku":"systems","price":899.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/7876\/5396\/files\/Human-Centered-Systems-Thinking-thumbnail.jpg?v=1776893104"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0259\/7876\/5396\/collections\/hero-topic-power-skills_cda1b6d7-a038-4627-a821-02d48eb39c67.jpg?v=1574290011","url":"https:\/\/www.ideou.com\/en-gb\/collections\/storytelling-courses.oembed","provider":"IDEO U","version":"1.0","type":"link"}