In this episode of our Creative Confidence Series, IDEO Executive Design Director Chris Nyffeler chats with IDEO U Managing Director Coe Leta Stafford about the value of prototyping, how to create low-fidelity prototypes for digital products and services, and the role of technology in design.
Chris Nyffeler is an Executive Design Director at IDEO, leading IDEO's community of interaction, visual, and user experience designers. He is also the instructor of our new class, Prototyping for Digital Experiences. As a design practitioner himself, Chris has led and worked alongside Fortune 100 executives, entrepreneurs, and IDEO teams. He's led programs to design experiences for everything from ATMs to smartphones to connected home devices. We caught up with Chris leading up to the launch of Prototyping for Digital Experiences to chat about his experience at IDEO, his journey to interaction design, and advice for others in the field.